PRESENTS 
R INVENTING E The technology 
of how we shop Retail Innovation 
RETAIL 
Mark Logan 
@mlogan
Retail Innovation 
2 
愿你生活在有趣的时代。
Retail Innovation 
3 
May you live in interesting times.
Retail Innovation 
4
Retail Innovation 
5 
Amazon ADDS over $1 billion every month!
Retail Innovation 
6
R INVENTING E Retail Innovation 
RETAIL 
7 
“Change has never been this fast, 
and it will never be this slow again.” 
Gordon Moore 
Intel founder
R INVENTING E Retail Innovation 
RETAIL 
8 
PAYMENTS
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
9 
Apple Pay 
NFC 
Touch ID 
Voice Activated 
App Integration 
Secure
R INVENTING E Retail Innovation 
RETAIL 
10
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
11
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
12 
Swedish students 
invented and 
implemented a 
system that reads 
handprints to 
make payments.
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
Uniqul’s payment 
system uses facial 
recognition to 
access your 
credit card or 
PayPal accounts. 
13
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
14 
Several retailers 
are testing Scan 
and Go payments 
systems.
E Retail R INVENTING Innovation 
RETAIL 
PAYMENTS 
15 
Payments must become more secure 
Retailers must regain trust 
New systems will impact store infrastructure 
New payments open new opportunities
Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE OPPORTUNITIES 
E 16
R INVENTING E Retail Innovation 
RETAIL 
17 
DELIVERY
E Retail R INVENTING Innovation 
RETAIL 
DELIVERY 
18 
Amazon’s locker 
service allows 
you to have 
orders shipped to 
a locker instead 
of your home or 
work.
E Retail R INVENTING Innovation 
RETAIL 
DELIVERY 
19
E Retail R INVENTING Innovation 
RETAIL 
DELIVERY 
20 
Volvo’s Roam 
delivery service 
allows consumers 
to get groceries 
delivered to their 
car via a one-time 
digital key.
E Retail R INVENTING Innovation 
RETAIL 
DELIVERY 
21 
Google Express 
offers same-day 
delivery and 
unlimited 
shipping for $95 
a year.
E Retail R INVENTING Innovation 
RETAIL 
DELIVERY 
22 
Convenience becomes a commodity 
Retail can be anywhere/anywhen 
Anything is an impulse item
Retail R INVENTING Innovation 
RETAIL 
THE WORLD IS YOUR E STORE 
23 
Macy’s image capture 
app lets you take a 
picture of something you 
like to search for it in 
their store.
R INVENTING E Retail Innovation 
RETAIL 
24 
EXPERIENCE
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
25 
AS Colour’s shop 
window analyzes 
your outfit and 
tells you what 
not to wear.
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
Shopkick’s Shopbeacons 
give you points for 
entering a store and 
deliver offers. 
26
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
27
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
28 
Iconeme’s smart 
mannequins contain 
Bluetooth LE beacons 
that interact with 
shoppers’ mobile 
phones.
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
29 
UK retailer Argos is 
testing NFC-enabled 
badges that let shoppers 
tap an employee’s badge 
to get offers.
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
Nike’s #mipista 
campaign 
encourages 
Spanish youth to 
enjoy street 
soccer. 
30
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
Lowe’s holoroom 
helps shoppers 
envision their 
project. 
31
E Retail R INVENTING Innovation 
RETAIL 
EXPERIENCE 
32 
Grounded in real customer needs and wants 
Extend and enhance the store 
Beyond transactional and functional 
Connect with people emotionally
Retail R INVENTING Innovation 
RETAIL 
INNOVATION LABS 
E 33
Retail R INVENTING Innovation 
RETAIL 
INNOVATION LABS 
E 34
Retail R INVENTING Innovation 
RETAIL 
HUMAN CENTERED E DESIGN 
35
Retail R INVENTING Innovation 
RETAIL 
HOW THEY WORK - DESIGN THINKING, LEAN, E AGILE 
36 
ABSTRACT 
FRAME OPPORTUNITIES 
OBSERVE PEOPLE 
FORM INSIGHTS 
DEFINE THE CHALLENGE 
BRAINSTORM IDEAS 
LEARN 
PIVOT / PERSEVERE? 
TRY EXPERIMENTS 
BUILD 
MEASURE 
CONCRETE 
CUSTOMER PROBLEM 
ITERATE 
NORDSTROM 
INNOVATION LAB 
DESIGN THINKING 
LEAN STARTUP 
AGILE
R INVENTING E Retail Innovation 
RETAIL 
37 
ABSTRACT 
HOW THEY WORK - DESIGN THINKING, LEAN, AGILE 
FRAME OPPORTUNITIES 
OBSERVE PEOPLE 
FORM INSIGHTS 
DEFINE THE CHALLENGE 
BRAINSTORM IDEAS 
LEARN 
TRY EXPERIMENTS 
PIVOT 
BUILD 
MEASURE 
CONCRETE 
CUSTOMER PROBLEM 
ITERATE 
PERSEVERE 
NORDSTROM 
INNOVATION LAB 
DESIGN THINKING 
LEAN STARTUP 
AGILE
Retail R INVENTING Innovation 
RETAIL 
SUCCESSFUL INNOVATION E LABS 
38 
• Operate outside normal business 
• Hot teams 
• Sharp focus 
• Sustained resources 
• Speed 
• Strategic direction
Retail Innovation 
39 
May you live in interesting times. 
Mark Logan 
@mlogan 
bit.ly/marklogan 
mlogan@barkleyus.com

Retail Innovation

  • 1.
    PRESENTS R INVENTINGE The technology of how we shop Retail Innovation RETAIL Mark Logan @mlogan
  • 2.
    Retail Innovation 2 愿你生活在有趣的时代。
  • 3.
    Retail Innovation 3 May you live in interesting times.
  • 4.
  • 5.
    Retail Innovation 5 Amazon ADDS over $1 billion every month!
  • 6.
  • 7.
    R INVENTING ERetail Innovation RETAIL 7 “Change has never been this fast, and it will never be this slow again.” Gordon Moore Intel founder
  • 8.
    R INVENTING ERetail Innovation RETAIL 8 PAYMENTS
  • 9.
    E Retail RINVENTING Innovation RETAIL PAYMENTS 9 Apple Pay NFC Touch ID Voice Activated App Integration Secure
  • 10.
    R INVENTING ERetail Innovation RETAIL 10
  • 11.
    E Retail RINVENTING Innovation RETAIL PAYMENTS 11
  • 12.
    E Retail RINVENTING Innovation RETAIL PAYMENTS 12 Swedish students invented and implemented a system that reads handprints to make payments.
  • 13.
    E Retail RINVENTING Innovation RETAIL PAYMENTS Uniqul’s payment system uses facial recognition to access your credit card or PayPal accounts. 13
  • 14.
    E Retail RINVENTING Innovation RETAIL PAYMENTS 14 Several retailers are testing Scan and Go payments systems.
  • 15.
    E Retail RINVENTING Innovation RETAIL PAYMENTS 15 Payments must become more secure Retailers must regain trust New systems will impact store infrastructure New payments open new opportunities
  • 16.
    Retail R INVENTINGInnovation RETAIL EXPERIENCE OPPORTUNITIES E 16
  • 17.
    R INVENTING ERetail Innovation RETAIL 17 DELIVERY
  • 18.
    E Retail RINVENTING Innovation RETAIL DELIVERY 18 Amazon’s locker service allows you to have orders shipped to a locker instead of your home or work.
  • 19.
    E Retail RINVENTING Innovation RETAIL DELIVERY 19
  • 20.
    E Retail RINVENTING Innovation RETAIL DELIVERY 20 Volvo’s Roam delivery service allows consumers to get groceries delivered to their car via a one-time digital key.
  • 21.
    E Retail RINVENTING Innovation RETAIL DELIVERY 21 Google Express offers same-day delivery and unlimited shipping for $95 a year.
  • 22.
    E Retail RINVENTING Innovation RETAIL DELIVERY 22 Convenience becomes a commodity Retail can be anywhere/anywhen Anything is an impulse item
  • 23.
    Retail R INVENTINGInnovation RETAIL THE WORLD IS YOUR E STORE 23 Macy’s image capture app lets you take a picture of something you like to search for it in their store.
  • 24.
    R INVENTING ERetail Innovation RETAIL 24 EXPERIENCE
  • 25.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE 25 AS Colour’s shop window analyzes your outfit and tells you what not to wear.
  • 26.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE Shopkick’s Shopbeacons give you points for entering a store and deliver offers. 26
  • 27.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE 27
  • 28.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE 28 Iconeme’s smart mannequins contain Bluetooth LE beacons that interact with shoppers’ mobile phones.
  • 29.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE 29 UK retailer Argos is testing NFC-enabled badges that let shoppers tap an employee’s badge to get offers.
  • 30.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE Nike’s #mipista campaign encourages Spanish youth to enjoy street soccer. 30
  • 31.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE Lowe’s holoroom helps shoppers envision their project. 31
  • 32.
    E Retail RINVENTING Innovation RETAIL EXPERIENCE 32 Grounded in real customer needs and wants Extend and enhance the store Beyond transactional and functional Connect with people emotionally
  • 33.
    Retail R INVENTINGInnovation RETAIL INNOVATION LABS E 33
  • 34.
    Retail R INVENTINGInnovation RETAIL INNOVATION LABS E 34
  • 35.
    Retail R INVENTINGInnovation RETAIL HUMAN CENTERED E DESIGN 35
  • 36.
    Retail R INVENTINGInnovation RETAIL HOW THEY WORK - DESIGN THINKING, LEAN, E AGILE 36 ABSTRACT FRAME OPPORTUNITIES OBSERVE PEOPLE FORM INSIGHTS DEFINE THE CHALLENGE BRAINSTORM IDEAS LEARN PIVOT / PERSEVERE? TRY EXPERIMENTS BUILD MEASURE CONCRETE CUSTOMER PROBLEM ITERATE NORDSTROM INNOVATION LAB DESIGN THINKING LEAN STARTUP AGILE
  • 37.
    R INVENTING ERetail Innovation RETAIL 37 ABSTRACT HOW THEY WORK - DESIGN THINKING, LEAN, AGILE FRAME OPPORTUNITIES OBSERVE PEOPLE FORM INSIGHTS DEFINE THE CHALLENGE BRAINSTORM IDEAS LEARN TRY EXPERIMENTS PIVOT BUILD MEASURE CONCRETE CUSTOMER PROBLEM ITERATE PERSEVERE NORDSTROM INNOVATION LAB DESIGN THINKING LEAN STARTUP AGILE
  • 38.
    Retail R INVENTINGInnovation RETAIL SUCCESSFUL INNOVATION E LABS 38 • Operate outside normal business • Hot teams • Sharp focus • Sustained resources • Speed • Strategic direction
  • 39.
    Retail Innovation 39 May you live in interesting times. Mark Logan @mlogan bit.ly/marklogan mlogan@barkleyus.com