Nathan Mcgowan - Tribune

1. Thinking Innovatively as Publishers
Everyone in the room can be an innovator.

2. Defining what we mean by ”innovation”
Demystifying the term.
Not being intimated by the challenge/opportunity.
Not starting with technology.

3. “a new match between a need and a solution”
Karl Ulrich - Vice Dean, Entrepreneurship & Innovation at The Wharton School

4. Where do ideas come from in your organization?
Are ideas driven by authority and credentials?
How seriously is data driven customer behavior analyzed?
Does the team tasked to stimulate growth know that you believe in them?
Are they expected to think deeply about problems and provide innovative solutions?
Do they have perfect clarity on your company’s strategy, mission and vision? Are you sure?

5. Developing a growth oriented mindset
Identify critical needs: increasing audience, engagement, revenue.
Be clear about solution: capture more attention + leverage more effectively into revenue.
Be data driven. But think through the qualitative view of your product first.

7. Be reductive. Identify dimensions of opportunity & impact zones:
HIGH
ATTENTION
Annotated stats Media (Audio/Video) Mobile devices
SOME
ATTENTION
Navigation Lyrics External search (SEO)
LITTLE
ATTENTION
Internal search
FEW
USERS
SOME
USERS
MOST
USERS

8. Innate talent and good fortune with hiring matters.
But process and structure - from your leadership - will create a culture of innovation.
Go be innovative