Lori Bitter, CEO of Continuum Crew spoke on the panel "Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues," focusing on how to engage consumers over 40.
This document discusses building brand communities. It defines a brand community as a group of consumers organized around the lifestyle, activities, and ethos of a brand. It explores how brand communities create shared consciousness, rituals and traditions to differentiate members and reproduce the brand's meaning. Brand communities provide functional, emotional and social value to customers. They can increase brand resonance and equity by strengthening consumer perception and loyalty. The document provides examples of Apple, Harley Davidson, and political brand communities. It offers strategies for marketers to build and engage communities through consistent innovation, events, and promotional offers.
Adriano Domingues is an account planner with over 5 years of experience in digital, CRM, and social media strategy. He has worked with global brands like Fiat, ArcelorMittal, and Nestle, as well as large local companies including Gol and Localiza. His experience includes developing loyalty programs, CRM campaigns, social media strategies, and digital transformations. Adriano is skilled in strategic planning, branding, and leading project teams. He is currently a senior account planner at a digital agency in Sao Paulo.
This document discusses monetizing a podcast through advertising and sponsorship. It outlines generating revenue by negotiating deals with advertisers and sponsors for audio and display ads, giveaways, advertorials, and product reviews. It also discusses branding the podcast by consistently conveying the show's essence through imagery, words, banners, logos, thumbnails, and interactions. The goal is to thank supporters by making it easy to create and share audio online.
Until recently it was much easier to present a consistent brand experience to customers and prospects simply because there were fewer channels. Our primary forms of communicating were print, radio and TV.
Then came the web, and everything changed.
Building Your Brand - North Sydney August 2017samantha singer
This document discusses how to build and strengthen a brand. It defines what a brand is and discusses the key pillars of brand equity - brand awareness, brand loyalty, and brand understanding. It also covers brand identity, brand positioning, and five ways to strengthen a brand: know thyself, check brand values, consider images and messaging, target messaging, and use testimonials. The overall document provides an overview of important brand concepts and strategies for developing a strong brand.
This document discusses building brand communities. It defines a brand community as a group of consumers organized around the lifestyle, activities, and ethos of a brand. It explores how brand communities create shared consciousness, rituals and traditions to differentiate members and reproduce the brand's meaning. Brand communities provide functional, emotional and social value to customers. They can increase brand resonance and equity by strengthening consumer perception and loyalty. The document provides examples of Apple, Harley Davidson, and political brand communities. It offers strategies for marketers to build and engage communities through consistent innovation, events, and promotional offers.
Adriano Domingues is an account planner with over 5 years of experience in digital, CRM, and social media strategy. He has worked with global brands like Fiat, ArcelorMittal, and Nestle, as well as large local companies including Gol and Localiza. His experience includes developing loyalty programs, CRM campaigns, social media strategies, and digital transformations. Adriano is skilled in strategic planning, branding, and leading project teams. He is currently a senior account planner at a digital agency in Sao Paulo.
This document discusses monetizing a podcast through advertising and sponsorship. It outlines generating revenue by negotiating deals with advertisers and sponsors for audio and display ads, giveaways, advertorials, and product reviews. It also discusses branding the podcast by consistently conveying the show's essence through imagery, words, banners, logos, thumbnails, and interactions. The goal is to thank supporters by making it easy to create and share audio online.
Until recently it was much easier to present a consistent brand experience to customers and prospects simply because there were fewer channels. Our primary forms of communicating were print, radio and TV.
Then came the web, and everything changed.
Building Your Brand - North Sydney August 2017samantha singer
This document discusses how to build and strengthen a brand. It defines what a brand is and discusses the key pillars of brand equity - brand awareness, brand loyalty, and brand understanding. It also covers brand identity, brand positioning, and five ways to strengthen a brand: know thyself, check brand values, consider images and messaging, target messaging, and use testimonials. The overall document provides an overview of important brand concepts and strategies for developing a strong brand.
The document outlines the process of building brands through three main phases: 1) creating a brand blueprint through discovering purpose, audience, voice, and competitors, 2) establishing brand identity through logo, design, and messaging, and 3) marketing the brand to build presence, awareness, perception, advocacy, and loyalty. Coca-Cola is used as an example of executing these phases successfully through consistent messaging that has created a strong global brand known for happiness and social experiences over many years.
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
OYO Rooms is developing a marketing plan to control losses, increase brand awareness, and strengthen brand positioning. Their objectives are to target young couples/families, millennials, and business travelers. Their marketing approach includes traditional media like TV and digital media like social media, search engine marketing, and influencer marketing. They will measure the impact of campaigns on customer growth, revenue, and perception. Recommendations include increasing app usage, personalizing communications, engagement activities, blog presence, loyalty programs, and video marketing.
This document discusses strategies for crafting a strong brand identity. It recommends leading with the brand's purpose or "why", addressing gaps in the marketplace, and creating excellent customer experiences. Burberry is used as an example of a brand that strengthened its identity by reconnecting with its origins and focusing on British style. Understanding customer interests on social media can help identify brand associations and opportunities to better meet needs. Filling gaps left by competitors allows brands to differentiate themselves.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here. Enjoy!
This document provides an overview of branding and brand building in the digital age. It defines what a brand is, discusses the layers of a brand, and lists functions and advantages of branding from the perspectives of manufacturers, middlemen, and consumers. It also outlines success mantras for brands and favorable conditions for branding. The document then contrasts strong and weak brands and discusses differences in traditional versus one-to-one brand building approaches online. It introduces the 7C's framework and interactive brand building model for digital branding, along with some limitations.
The document discusses how The Conversation Alliance helps build brand value through managing conversations. It summarizes that the company: (1) believes conversations are strategic and every marketing activity must contribute positively to conversations; (2) has competencies in listening, thinking, acting, and measuring conversations; and (3) guarantees successful execution through combining internal resources with managing specialist partners.
The document discusses how The Conversation Alliance helps build brand value through managing conversations. It summarizes that the company:
1) Believes conversations are strategic and can build relationships between brands and customers;
2) Has competencies in listening, thinking, acting, and measuring conversations across marketing activities to contribute positively to brand conversations; and
3) Guarantees successful execution through combining internal resources with managing specialist partners and supports an innovative, media-neutral business model.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
This document discusses how user experience (UX) is becoming the new brand order and a key driver of brand value. It argues that customers now define brands based on their experiences, not just marketing messages. It provides examples of how companies like American Airlines and Merrill Lynch are innovating their customer experiences to strengthen their brands. The document recommends that companies map customer journeys, establish design principles, and create a vision to integrate brand and experience across organizational silos. The goal is to deliver consistent, differentiated experiences that fulfill brand promises and drive relevance, authenticity, and customer perception of value.
Branding involves creating a name, logo, and design to distinguish a company's products and services. It provides benefits like recognition, loyalty, and an image of quality and reliability. Effective branding appeals to customers on functional, social, spiritual, and mental levels. Companies must differentiate their brand, focus their message, and repeat it consistently to build an impactful brand over the long term.
How to Build A Big Brand Without Money In 2024.pdfSmartSkill97
In today’s competitive market, let’s talk about how establishing a big brand presence without significant financial resources can seem like a daunting task. But with the right strategic planning and leveraging available resources effectively, it's possible to build a unique identity and gain traction in your market segment.
I've seen many videos about building big brands, but the issue is, most of the time people don't have much money or resources. However, if you really want to create something valuable for customers and help them improve their lives, you can still do it even with limited resources. Let’s break down all the key steps:
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is about building relationships through dialogue rather than just generating transactions. The document then outlines key digital marketing strategies like search engine optimization, content marketing, social media marketing, email marketing, and more. It also discusses how to develop content marketing strategies, choose the right social media channels, and consider regulations and measurements for digital marketing efforts. The document provides a high-level introduction to foundational digital marketing concepts.
The document outlines the marketing and membership initiatives of an organization for its 50th anniversary year. It discusses expanding membership and awareness of the organization through improved branding, testimonials, website updates, and a charitable campaign. A marketing committee altered its mission statement and developed plans for member outreach, trade shows, and highlighting member stories. The board approved funds for initiatives and investigating a training facility. Following a website launch, social media and SEO plans were made to promote the anniversary and organization's value for 90 days.
The document discusses branding and positioning for BCI. It identifies key strengths and values for the BCI brand including connection, doing things the right way, and delivering results. The document proposes a "BCI'ness" brand pyramid with focused, growth-oriented, and history of integrity at the top supported by values of connection, guidance, support, and experience below. The goal is to define words that communicate the BCI brand and develop a strategy to implement and communicate the brand externally.
CASE STUDY: Inbound: building trust into your marketing strategyB2B Marketing
This document discusses building trust into online marketing strategies. It advocates focusing on user signals and word of mouth by creating brand advocacy and leveraging influencers. It also emphasizes understanding the customer journey and persona, creating engaging content, and integrating communications across channels like content marketing, social media influencers, and the buyer's journey. The goal is to build trust and credibility with prospects and customers through transparent, knowledge-sharing communications.
This document provides information about Think Again Media, a company that creates digital and video content for corporate communications. They transform marketing messages into emotionally compelling video pieces. They have experience across industries in filmmaking, advertising, and interactive content. The document discusses how video and storytelling can be used to engage audiences and meet the increasing demand for online content. It highlights some of Think Again Media's work for clients like American University and T. Rowe Price, and encourages the reader to consider how telling their organization's stories through video could benefit their marketing and communications goals.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Bernie Borges, Founder & CEO of Find & Convert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web presented "Social Media for Boomers" during the breakout "Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy"
This document discusses various aspects of freelancing and consulting as a solo practitioner. It outlines different crowdsourcing platforms that individuals can use to find work such as design tasks, transcription, data entry, and content monitoring. It also notes that 39% of self-employed workers are completely satisfied compared to 28% of salaried workers. Additionally, it discusses co-working spaces that provide temporary offices and services targeted towards freelancers and solopreneurs, as well as strategies for building networks, finding clients, and managing the financial requirements of independent work.
More Related Content
Similar to Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter
The document outlines the process of building brands through three main phases: 1) creating a brand blueprint through discovering purpose, audience, voice, and competitors, 2) establishing brand identity through logo, design, and messaging, and 3) marketing the brand to build presence, awareness, perception, advocacy, and loyalty. Coca-Cola is used as an example of executing these phases successfully through consistent messaging that has created a strong global brand known for happiness and social experiences over many years.
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
OYO Rooms is developing a marketing plan to control losses, increase brand awareness, and strengthen brand positioning. Their objectives are to target young couples/families, millennials, and business travelers. Their marketing approach includes traditional media like TV and digital media like social media, search engine marketing, and influencer marketing. They will measure the impact of campaigns on customer growth, revenue, and perception. Recommendations include increasing app usage, personalizing communications, engagement activities, blog presence, loyalty programs, and video marketing.
This document discusses strategies for crafting a strong brand identity. It recommends leading with the brand's purpose or "why", addressing gaps in the marketplace, and creating excellent customer experiences. Burberry is used as an example of a brand that strengthened its identity by reconnecting with its origins and focusing on British style. Understanding customer interests on social media can help identify brand associations and opportunities to better meet needs. Filling gaps left by competitors allows brands to differentiate themselves.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here. Enjoy!
This document provides an overview of branding and brand building in the digital age. It defines what a brand is, discusses the layers of a brand, and lists functions and advantages of branding from the perspectives of manufacturers, middlemen, and consumers. It also outlines success mantras for brands and favorable conditions for branding. The document then contrasts strong and weak brands and discusses differences in traditional versus one-to-one brand building approaches online. It introduces the 7C's framework and interactive brand building model for digital branding, along with some limitations.
The document discusses how The Conversation Alliance helps build brand value through managing conversations. It summarizes that the company: (1) believes conversations are strategic and every marketing activity must contribute positively to conversations; (2) has competencies in listening, thinking, acting, and measuring conversations; and (3) guarantees successful execution through combining internal resources with managing specialist partners.
The document discusses how The Conversation Alliance helps build brand value through managing conversations. It summarizes that the company:
1) Believes conversations are strategic and can build relationships between brands and customers;
2) Has competencies in listening, thinking, acting, and measuring conversations across marketing activities to contribute positively to brand conversations; and
3) Guarantees successful execution through combining internal resources with managing specialist partners and supports an innovative, media-neutral business model.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
This document discusses how user experience (UX) is becoming the new brand order and a key driver of brand value. It argues that customers now define brands based on their experiences, not just marketing messages. It provides examples of how companies like American Airlines and Merrill Lynch are innovating their customer experiences to strengthen their brands. The document recommends that companies map customer journeys, establish design principles, and create a vision to integrate brand and experience across organizational silos. The goal is to deliver consistent, differentiated experiences that fulfill brand promises and drive relevance, authenticity, and customer perception of value.
Branding involves creating a name, logo, and design to distinguish a company's products and services. It provides benefits like recognition, loyalty, and an image of quality and reliability. Effective branding appeals to customers on functional, social, spiritual, and mental levels. Companies must differentiate their brand, focus their message, and repeat it consistently to build an impactful brand over the long term.
How to Build A Big Brand Without Money In 2024.pdfSmartSkill97
In today’s competitive market, let’s talk about how establishing a big brand presence without significant financial resources can seem like a daunting task. But with the right strategic planning and leveraging available resources effectively, it's possible to build a unique identity and gain traction in your market segment.
I've seen many videos about building big brands, but the issue is, most of the time people don't have much money or resources. However, if you really want to create something valuable for customers and help them improve their lives, you can still do it even with limited resources. Let’s break down all the key steps:
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is about building relationships through dialogue rather than just generating transactions. The document then outlines key digital marketing strategies like search engine optimization, content marketing, social media marketing, email marketing, and more. It also discusses how to develop content marketing strategies, choose the right social media channels, and consider regulations and measurements for digital marketing efforts. The document provides a high-level introduction to foundational digital marketing concepts.
The document outlines the marketing and membership initiatives of an organization for its 50th anniversary year. It discusses expanding membership and awareness of the organization through improved branding, testimonials, website updates, and a charitable campaign. A marketing committee altered its mission statement and developed plans for member outreach, trade shows, and highlighting member stories. The board approved funds for initiatives and investigating a training facility. Following a website launch, social media and SEO plans were made to promote the anniversary and organization's value for 90 days.
The document discusses branding and positioning for BCI. It identifies key strengths and values for the BCI brand including connection, doing things the right way, and delivering results. The document proposes a "BCI'ness" brand pyramid with focused, growth-oriented, and history of integrity at the top supported by values of connection, guidance, support, and experience below. The goal is to define words that communicate the BCI brand and develop a strategy to implement and communicate the brand externally.
CASE STUDY: Inbound: building trust into your marketing strategyB2B Marketing
This document discusses building trust into online marketing strategies. It advocates focusing on user signals and word of mouth by creating brand advocacy and leveraging influencers. It also emphasizes understanding the customer journey and persona, creating engaging content, and integrating communications across channels like content marketing, social media influencers, and the buyer's journey. The goal is to build trust and credibility with prospects and customers through transparent, knowledge-sharing communications.
This document provides information about Think Again Media, a company that creates digital and video content for corporate communications. They transform marketing messages into emotionally compelling video pieces. They have experience across industries in filmmaking, advertising, and interactive content. The document discusses how video and storytelling can be used to engage audiences and meet the increasing demand for online content. It highlights some of Think Again Media's work for clients like American University and T. Rowe Price, and encourages the reader to consider how telling their organization's stories through video could benefit their marketing and communications goals.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Similar to Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Lori Bitter (20)
Bernie Borges, Founder & CEO of Find & Convert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web presented "Social Media for Boomers" during the breakout "Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy"
This document discusses various aspects of freelancing and consulting as a solo practitioner. It outlines different crowdsourcing platforms that individuals can use to find work such as design tasks, transcription, data entry, and content monitoring. It also notes that 39% of self-employed workers are completely satisfied compared to 28% of salaried workers. Additionally, it discusses co-working spaces that provide temporary offices and services targeted towards freelancers and solopreneurs, as well as strategies for building networks, finding clients, and managing the financial requirements of independent work.
Lorin Drake of Schwartz Consulting presents "(Re) Introducing Florida Boomers: A Fresh and Surprising Look at the Consumers We Thought We Knew," results of a statewide study on Florida baby boomers.
Mark Miller, author of the forthcoming The Hard Times Guide to Retirement Security and editor and publisher of RetirementRevised.com spoke on the challenges and solutions facing boomers in the transition years.
Roger Chiocchi, author of Baby Boomer Bust? and principal of Brandloft, revealed results from his study conducted for his book on how baby boomers around the nation have been impacted by the recession and where they stand in terms of retirement.
Pat Deering, owner of FranNet of Greater Tampa Bay presented on "Why Boomers Are Turning to Franchising" for Trend Report 4 on Boomer Entrepreneurship.
3. Partnership 101:
Successful partnerships are with like-minded
brands; consider brand values and goals.
Marketing partnerships have to pay off 50/50; ROI
rules both partners.
Trade membership for content/content for access.
Simplify brand communication so the consumer
message for both brands is clear and
differentiating.