On January 29th, I held a webinar together with GatherContent. The topic was how the core model and pair writing helps you create content that works for your clients, and their users - while still being friends with the people in your business, or even making some new ones!
The Core Model: Getting to business while making friendsAudun Rundberg
On April 22nd, we had the great honour of presenting a workshop at the IA Summit in Minneapolis. The topic was how to use the core model within your team or with your client to ensure you create content that fulfills both user needs and business goals.
Content against cancer and the core model at EuroIA2014 in BrusselsIda Aalen
Case study with some incredible results, detailing how we redesigned The Norwegian Cancer Society's website using concept phases and the core model. The site works great both for the user and the organization.
Pair writing: better content, more customer-focusedAudun Rundberg
On February 11th, Bjørn Bergslien and I held a webinar together with Gerry McGovern. The topic was how pair writing helps subject matter experts and content experts work together to create content that meets user needs.
The Core Model: Getting to business while making friendsAudun Rundberg
On April 22nd, we had the great honour of presenting a workshop at the IA Summit in Minneapolis. The topic was how to use the core model within your team or with your client to ensure you create content that fulfills both user needs and business goals.
Content against cancer and the core model at EuroIA2014 in BrusselsIda Aalen
Case study with some incredible results, detailing how we redesigned The Norwegian Cancer Society's website using concept phases and the core model. The site works great both for the user and the organization.
Pair writing: better content, more customer-focusedAudun Rundberg
On February 11th, Bjørn Bergslien and I held a webinar together with Gerry McGovern. The topic was how pair writing helps subject matter experts and content experts work together to create content that meets user needs.
Using the core model to reach your objectives - Confab Central 2014Ida Aalen
Find PDF downloads of the core model sheets here: http://bit.ly/core-model
The Norwegian Cancer Society’s (NCS) new website has achieved amazing results:
198% increase in one-time donations
288% increase in monthly donors registered
107% increase in members registered
348% increase in incoming links
80% increase in unique visitors per year
How did we do it? We developed the website around NCS’s core content—information about different types of cancer—and developed a core message and content guidelines that allow NCS to address cancer in an informative, authoritative, and sensitive way, while still focusing on NCS’s main objectives.
In this session you'll learn:
How to use the core model to prioritize content and succeed at content governance
How the core model can be combined with a mobile first and content first approach to achieve a truly collaborative and interdisciplinary team
How content governance is improved by a clear and defined core message
Core model thinking at the Norwegian Cancer Society - Responsive Day Out Brig...Ida Aalen
A 20 minute case study of how we use the core model and mobile first thinking to redesign the Norwegian Cancer Society's website. Find resources here: http://bit.ly/core-brighton
IoF National Convention 2014: From good intentions to more web donationsBeate Sørum
How the Norwegian Cancer Society doubled its digital fundraising by fixing the website. This presentation held at the National Convention in London teaches you good web form design / donation form design, and how to use the core model in your content strategy. All easy techniques you can go home and use on your own NGO-website today!
Content Against Cancer - CSForum13 HelsinkiIda Aalen
- Using the core model to prioritize content in a responsive website
- How content governance is improved by a clear and defined core message
- How content is enhanced by working collaboratively and interdisciplinarily
- Amazing results!
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Starbuck, Dell hell - Why and How Listen - 2012Julien Ferla
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète,... mais permet d'explorer les best practices d'écoute des clients
Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem!
In this presentation, you'll learn how good design can elevate your nonprofit’s brand, and how to create modern and professional graphics by using day-to-day Office programs, such as Microsoft Word, PowerPoint and Excel.
If you wonder how your customers perceive your website and navigate through it, EyeSee's advanced technology give answers to following questions:
Completion rate: How many users completed the task?
Navigation: Where do they click? Where do you lose them?
Eye tracking: What attracts the attention?
Facial coding: What do they feel? When are they frustrated?
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Using the core model to reach your objectives - Confab Central 2014Ida Aalen
Find PDF downloads of the core model sheets here: http://bit.ly/core-model
The Norwegian Cancer Society’s (NCS) new website has achieved amazing results:
198% increase in one-time donations
288% increase in monthly donors registered
107% increase in members registered
348% increase in incoming links
80% increase in unique visitors per year
How did we do it? We developed the website around NCS’s core content—information about different types of cancer—and developed a core message and content guidelines that allow NCS to address cancer in an informative, authoritative, and sensitive way, while still focusing on NCS’s main objectives.
In this session you'll learn:
How to use the core model to prioritize content and succeed at content governance
How the core model can be combined with a mobile first and content first approach to achieve a truly collaborative and interdisciplinary team
How content governance is improved by a clear and defined core message
Core model thinking at the Norwegian Cancer Society - Responsive Day Out Brig...Ida Aalen
A 20 minute case study of how we use the core model and mobile first thinking to redesign the Norwegian Cancer Society's website. Find resources here: http://bit.ly/core-brighton
IoF National Convention 2014: From good intentions to more web donationsBeate Sørum
How the Norwegian Cancer Society doubled its digital fundraising by fixing the website. This presentation held at the National Convention in London teaches you good web form design / donation form design, and how to use the core model in your content strategy. All easy techniques you can go home and use on your own NGO-website today!
Content Against Cancer - CSForum13 HelsinkiIda Aalen
- Using the core model to prioritize content in a responsive website
- How content governance is improved by a clear and defined core message
- How content is enhanced by working collaboratively and interdisciplinarily
- Amazing results!
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
Slides for my full-day information architecture workshop. Will teach in Minneapolis, MN (November 12, 2012) and Toronto, ON (November 29, 2012) Details: http://rosenfeldmedia.com/workshops/
Starbuck, Dell hell - Why and How Listen - 2012Julien Ferla
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète,... mais permet d'explorer les best practices d'écoute des clients
Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem!
In this presentation, you'll learn how good design can elevate your nonprofit’s brand, and how to create modern and professional graphics by using day-to-day Office programs, such as Microsoft Word, PowerPoint and Excel.
If you wonder how your customers perceive your website and navigate through it, EyeSee's advanced technology give answers to following questions:
Completion rate: How many users completed the task?
Navigation: Where do they click? Where do you lose them?
Eye tracking: What attracts the attention?
Facial coding: What do they feel? When are they frustrated?
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Consumer Internet Lessons for Enterprise Product ManagersMichael Korcuska
A track keynote presentation I gave at the 2014 NASSCOM Product Conclave in Bangalore. I convey a few lessons I learned while transitioning from a career in enterprise software to a consumer internet company (LinkedIn).
La comunicazione tra le persone è il primo valore dell’Agile. Trasmettere la vision di un’idea è molto difficile. Attraverso i Canvas è possibile non solo condividere la vision ma anche il viaggio che porterà alla realizzazione dell’intero prodotto.
Adottando i vari Canvas come il Business Model Canvas, il Lean Canvas e il Product Canvas è possibile definire e condividere le ipotesi iniziali, validarle sul mercato misurando i risultati e confrontarle con i risultati attesi. I Canvas quindi non solo ci aiutano nella parte iniziale del progetto ma ci accompagnano per tutto il ciclo di vita del prodotto evolvendo con esso.
Questi concetti non sono strettamente legati al software ma possono essere applicati in contesti differenti.
Durante questo workshop vedremo insieme come, partendo da un’idea, si possa realizzare un prototipo di applicazione mobile in meno di due ore… il tutto sotto forma di gioco.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
By Abhishek Jain, Adobe
Documentation teams are constantly asked to increase efficiency in content development, translation, and maintenance.
We all know that budgets are not increasing. In fact, more than 70% of our survey respondents said that they are not. Many of us have to face a reduction in headcount as well. At the same time, Technical Communicator of today face increasing demands for improving productivity and quality.
On an average, a tech comm professional works with more than four languages and caters to a plethora of devices and formats. So, there is extreme pressure on us to do our jobs more efficiently.
This session emphasizes three aspects of Technical Communication which, if exercised in tandem, can bring huge benefits to the business:
--Creating lean content: Data-driven prioritization can help content authors to do more with less.
--Closing the feedback loop: Follow the Create - Measure - Learn cycle and fix the burning issues to enjoy higher ratings.
--Engaging the end users: Showing some empathy toward the most important participant in the value chain works wonders.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
3. #contentstrategy
Audun Rundberg
@audunru
Content Strategist
How come
our annual
report isn’t on
the home
page?
Why
isn’ t my
department
in the main
menu?
We need a
button on the
home page that
takes you to our
Facebook
profile.
I need a
banner for our
latest product
launch.
Somebody
called me last
week and couldn’t
find vacant
positions!
Our
competitors
have videos on
their website.
We should
too.
You
should
make more
room for
news.
I don’t like
purple!!
My son
could have
made a better
website.
14. Core workshop
People work in pairs,
and present their work
after each step
1. Identify core pages
2. Inward paths
3. Core content
4. Forward paths
5. Prioritizing core elements
15. 6–14 participants
No web, design or content skills
necessary!
• facilitator (you!)
• your team: design, UX, content, etc
• people with expert knowledge
• content owners
• people who should be collaborating, but
aren’t
• people with strong opinions about the
website
16. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
19. Step #1
Identify your core pages
This is done by matching business goals and user
needs.
20. Top task survey
«If you’re visiting The Cancer Society’s website, which
five tasks are the most important to you?»
21. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Patient rights
Next of kin advice
Waiting times
Dietary prevention
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
6 out of
79 tasks got
25% of the
votes
22. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
24. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
How will
the user find
their way to
this core
page?
25. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
How will
the user find
their way to
this core
page?
26. Step #3
Core content
What content elements do we need to make sure the
user solves their task (while respecting our objectives)
27. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
What’s
the optimal
solution, for
the user and
for us?
28. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
What’s
the optimal
solution, for
the user and
for us?
29. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
31. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
Where
should we send
the user, after
they’ve solved
their primary
task?
32. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
Where
should we send
the user, after
they’ve solved
their primary
task?
33. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
Where
should we send
the user, after
they’ve solved
their primary
task?
34. Inward paths Forward pathsCore content
Core page:
Business goals (achieve at least one) User tasks
58. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Patient rights
Next of kin advice
Waiting times
Dietary prevention
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
6 out of
79 tasks got
25% of the
votes
59. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Donate
Volunteer
Memory gift
Legacy gift
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
Fundraising-
tasks were on
the bottom of
the list!
6 out of
79 tasks got
25% of the
votes
66. Treatment of cancer
Symptoms of cancer
Preventing cancer
Cancer types
Latest research
Choosing a hospital
Donate
Volunteer
Memory gift
Legacy gift
0 % 1 % 2 % 3 % 4 % 5 % 6 %
Top 25%
But
some
people are
actually
coming to
donate
92. Before writing, each
pair has to answer
these questions and
present before the
whole group.
• Which objectives will
this page help us achieve?
• What are the user tasks?
• What words do we need to
use for the users to
understand us?
• What are the forward
paths?
110. Takeaways
• Objectives and user tasks first
• Start with the core
• Get rid of dead ends
• Be creative about your forward
paths
• Home page last, not first
Slides and resources:
bit.ly/gather-core