2. NehaMirsky
Photography 2
Fashion photography and product
photography aren’t the same. It’s
related in terms of photography
but that’s about it.
Product photography’s goal is to
present the product accurately
and attractively. Think of catalog
shoots with a white background
with evenly lit scene. It’s usually
clean simple setup where
emphasis of the whole shoot is
product.
3. NehaMirsky
Photography 3
On the contrary, the emphasis in
fashion photography doesn’t lie on
the product. Clothing & jewelry are
key to styling and to convey a
message of a certain lifestyle.
Fashion photography is focused on
branding & creating an image that
brands identifies with and
subsequently connects the product
with it.
5. NehaMirsky
Photography 5
When you think of fashion
photography, it's a dream. It's like
we all want to be those women. We
want to wear those dresses.
Stella McCartney
7. NehaMirsky
Photography 7
Fashion photography ties the
whole advertising concept
together. It’s all about getting
consumer’s attention in today’s
world where we are bombarded
with thousands of ads a day. A
good photograph can make a real
difference and extend those
precious seconds to a good read
whether print or online and get
the brand message across
effectively.
