The document describes a new app called 'AroundU' designed for hotel guests that combines real-life experiences with gaming elements, allowing users to create avatars and explore nearby partner locations via an augmented reality platform. Daily missions and challenges offer rewards, integrating the app with hotel loyalty programs and enhancing brand awareness while generating partnerships with local businesses. However, the implementation costs and required staffing present significant challenges, making it more suitable for larger hotel chains.

1. Arou ndU
le
obile Lifesty
’s M
fo r today
Ne w App
s
Traveller
Alia Outarahout – CMH MBA-2A

2. 1/ The Service
! The app consists on a role-play LBS game, that
will mix real life and fantasy “achievements”
! Guests will have access to this application by
checking-in. It would be suitable for iPhone,
Androids, and Blackberry

3. How it works?
! Guests create their avatar on the application
platform

4. ! Then, on a accurate 3D map of the Hotel neighbourhood
the guest/player will pinpoint spots representing our
partners: luxury shops, restaurants, clubs, and other must-
see places (gym, cinema, museums,…)
Once the avatar enters
one of the marked
spots, the app
presents the partners
interior with
augmented reality
tools, so he can visit
the surrounding
without leaving the
hotel room

5. ! What is interesting with this concept, is that
everyday, the hotel will launch a mission, or
“assignment” offering rewards to the guest
For instance, every
morning a new
challenge will be
unveiled on the app, it
can be enigma, race,
treasure hunt, etc.

6. Examples:
! « Free drink tonight at the bar for the guest who will
stamp the more partners before 03:00pm » Then
guest would have to go and stamp themselves in the
more spots marked possible
! Enigmas: “try to find out what shop offers our guests
10% discount today” to find clues, go to this coffee or
this restaurant. / Guest will go there, and on their
app, they will have the clue once they have stamped
themselves.

7. Other advantages
! Possibility to join this game to the loyalty program of the hotel – great users
earn more points
! Enhance the brand awareness of the Hotel by this innovative tool, thus attract
more potential fans
! Development of a new way of being tourist, and innovative travellers are
seeking for this
! Generates partnerships with other retailers, it is a win-win agreement
BUT: The drawbacks are the cost of implementing & launching such an app + the
fact that it will need full-time employee(s) in charge of creating deals and
challenges
Such an application is more suitable for big hotels chains, that will support the
cost

8. 2/ Similar services existing?
! As far as I know, there isn’t any service
computing a game with real life promotions
such as this one.
! Yet, there are application offering services close
to mine, so lets discover them

9. Imaginative travellers
It is basically an online
treasure hunt:
-You have to set up an
account
-Then based on a clue,
the player has to pin a
point on the map, trying
to find out a famous
landmarks or destination
- If he answer correctly to
5 answers, he is entered
into the draw to win a trip

10. Gowalla

11. Gowalla vs AroundU
! Gowalla is a LBS too , but offers in addition
social network facilities, whereas mine is a
gaming application.
! Gowalla doesn’t give access to real promotions,
with actual partners, it is closer to Poynt or
Foursquare in its use, but one common point is
the stamping system, based on the location.