This document discusses emerging technologies and cultural practices in digital media. It outlines four principles of how digital media is different: the end of media scarcity through ubiquity, diminished cultural latency through alacrity, distintermediation through utility, and digital culture being participatory through interactivity. New technologies follow exponential growth curves like Moore's Law and Kryder's Law, while their impact follows Metcalfe's Law. Every new digital channel changes the entire media system by enabling these four principles.

1. STUFF
THAT DOESN’T
WORK
PROPERLY
@faris
Wednesday, June 9, 2010

2. Digital Ninja //
Naked
Communications
EVP Chief Technology
HI! Strategist //
McCann Erickson NY
Chief Innovation
Officer //
MDC Partners
@FARIS
Wednesday, June 9, 2010

3. TECHNOLOGY?
Wednesday, June 9, 2010

4. TECHNOLOGY?
Source: http://www.flickr.com/photos/churl/250235218/
Wednesday, June 9, 2010

5. TECHNOLOGY?
Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/
Wednesday, June 9, 2010

6. TECHNOLOGY?
Source:http://www.flickr.com/photos/sameli/242241668/
Wednesday, June 9, 2010

7. TECHNOLOGY?
Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg
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8. t on
“Our focus should be not on emerging technologies bu
sor of
emerging cultural p ractices.” – Henry Jenkins, Profes
gence Culture: When Old
Comparative Media, MIT and author of Conver
and New Media Collide!
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11. MOORE’S LAW
Source: Deloitte: The Shift Index
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12. KRYDER’S LAW
Source: Deloitte: The Shift Index
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13. GUILDER’S LAW
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14. Source: http://www.slideshare.net/adliterate/media-fragmentation
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15. Wednesday, June 9, 2010

16. DIGITAL IS DIFFERENT
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17. 1. THE END OF MEDIA SCARCITY
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18. A. THE PRINCIPLE OF UBIQUITY
or MAKE MORE STUFF
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19. http://www.thiswill-this.net/
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22. 2. DIMINISHED CULTURAL LATENCY
Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency
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23. B. THE PRINCIPLE OF ALACRITY
or DO STUFF FASTER
AND RESPOND TO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
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25. 3. DISTINTERMEDIATION
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26. C. THE PRINCIPLE OF UTILITY
DO STUFF THAT EARNS ITS OWN ATTENTION
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27. 4. DIGITAL CULTURE IS PARTICIPATORY
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28. D. THE PRINCIPLE OF INTERACTIVITY
or DO STUFF THAT GIVES PEOPLE A ROLE
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30. TECHNOLOGY IS A MEDIUM
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33. BONUS
FAIL - LEARN - ITERATE - REPEAT
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34. EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM
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35. LOW LATENCY PRINT
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37. INTERACTIVITY
INTERACTIVITY
UBIQUITY
UTILITY
every new channel changes the system
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39. farisyakob.com
@faris
Wednesday, June 9, 2010