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Maximising value of social media

Presentation to NWEGG conference, Social media in the public sector, 5 October 2010

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Maximising value of social media

  1. 1. Social media: Maximising the benefits for local government Ingrid Koehler NWEGG: Social media in the public sector October 2010 www.local.gov.uk Thursday, 7 October 2010 1
  2. 2. The future is uncertain • finances? • localism? • regulatory framework? • Big Society? • media? By lanx1983 www.local.gov.uk Thursday, 7 October 2010 2
  3. 3. It is not certain that everything is uncertain. Blaise Pascal Thursday, 7 October 2010 3
  4. 4. Some things are clear • Place • Stronger emphasis on VFM • Openness • Accountability • things are getting social Thursday, 7 October 2010 4
  5. 5. Revolutionary aspects of social media • Publication costs reduced - in some cases to zero • Reduces friction in organisation • Speed and reach of network • Easily counterable Thursday, 7 October 2010 5
  6. 6. So how do we maximise the benefits? Thursday, 7 October 2010 6
  7. 7. How things are going to change Open performance, open data and open support By opensourceway Thursday, 7 October 2010 7
  8. 8. Big Society? image from Conservative Home or civic socialism? Thursday, 7 October 2010 8
  9. 9. Southwark Circle Thursday, 7 October 2010 9
  10. 10. Making savings Thursday, 7 October 2010 10
  11. 11. Information exchange Councils in Staffordshire providing hygiene ratings Restaurant customers provide reviews Thursday, 7 October 2010 11
  12. 12. Two way performance exchange Thursday, 7 October 2010 12
  13. 13. Crimes in Chicago, Trees in San Francisco David Paul Ohmer on flickr 13 Thursday, 7 October 2010 13
  14. 14. £500 expenditure data Short change by Dave McLear on Flickr 14 Thursday, 7 October 2010 14
  15. 15. Open consultations www.lgtransparency.readandcomment.com 15 Thursday, 7 October 2010 15
  16. 16. Linked data via Paul Davidson of LeGSB 16 Thursday, 7 October 2010 16
  17. 17. Expenditure is not the only data... Thursday, 7 October 2010 17
  18. 18. Evaluating impact • measurement good • stories of impact • tools are free (often), but time costs • every channel is inclusive, every channel excludes Thursday, 7 October 2010 18
  19. 19. Supporting each other... online conference 3-9 November regional workshops announced soon! ....find out more Thursday, 7 October 2010 19
  20. 20. Contact me • ingrid.koehler@local.gov.uk • www.twitter.com/ingridk • www.ideapolicy.wordpress.com • www.communities.idea.gov.uk • www.slideshare.net/ingrid_k Thursday, 7 October 2010 20

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  • hudfather

    Oct. 7, 2010

Presentation to NWEGG conference, Social media in the public sector, 5 October 2010

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