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Nacl presentation
The document discusses challenges that large companies face with social media and how consumers are now driving innovation. It notes that consumers expect a different experience from large corporations based on new technologies like instant messaging, mobility, blogs and social media. The presentation aims to make the audience "tech-nowists" by embracing change, experimenting with new technologies, and leveraging innovations for competitive advantage.
Nacl presentation
- 1. Monday, May 17,2010
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- 3. Presentation Topics 18 Years at Cisco Focus Areas: Innovation and Collaboration Future of Work Social Media Change Management / Leadership New/Emerging Technology Original Executive Sponsor for Conexion Background Information 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Monday, May 17, 2010
- 4. A BE NOWIST HOW TO LEVERAGE TOP TECHNOLOGY TRENDS REVOLUTIONIZING BUSINESS! 2010 Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Monday, May 17, 2010
- 5. “Tech-Nowist” Someone Who Embraces Change, Understands What Technology Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Monday, May 17, 2010
- 6. Goal Today -Make You All - Tech-Nowist ittle D ifferent k @ World A L Loo Take Action Have Fun © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Monday, May 17, 2010
- 7. Agenda ‣Get You Excited About Our World ‣ Speed and Pace of Change ‣ Embrace Change And Experiment ‣ Social Media In Large Companies ‣ Social Media @ Cisco ‣ Technologies & Trends That Are Changing Everything ‣ Closing Comments © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7 Monday, May 17, 2010
- 8. Embrace Change Experiment Get You Excited Learn About Our World Leverage Monday, May 17, 2010
- 9. Knowledge, Power People Con ned to Small & Capital Limited to the Few Economic Roles PA S T Passive Consumers of Mass Talent & Ideas Trapped Unless Produced Products You Knew Somebody Monday, May 17, 2010
- 10. People are contributingby blogging, twittering, participating in social media - They have a voice & can change the world Internet TODAYPower to the People Monday, May 17, 2010
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- 12. People are contributingby blogging, Mass Scale twittering, participating in social media - They have a voice & can change the world Internet TODAYPower to the People Monday, May 17, 2010
- 13. STATISTICS User Engagement ‣ Average user has 120 friends on the site ‣ More than 5 billion minutes are spent on Facebook each day (worldwide) ‣ More than 30 million users update their statuses at least once a day ‣ More than 8 million users become fans of Pages each day Applications ‣ More than 1 billion photos uploaded to the site each month ‣ More than 10 million videos uploaded each month ‣ More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week ‣ More than 2.5 million events created each month ‣ More than 45 million active user groups exist on the site *Source - Facebook Statistic Page on Facebook Monday, May 17, 2010
- 14. People are contributingby blogging, Mass Scale twittering, participating in social media - They have a voice & can change the world Internet TODAY Power to the People Democratization of Talent and Ideas Monday, May 17, 2010
- 15. YouTube’s Newest Star Nicholi White Video ‣ Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store ‣ Has recorded 70+ videos ‣ 10s of thousands of views ak a “Th e App le St o re K id” Monday, May 17, 2010
- 16. Journey Lead Singer—YouTube Journey searches YouTube looking for singing talent They find Arnel Pineda …and he becomes their new lead singer 14273_02_2008 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 Monday, May 17, 2010
- 17. Incredible time tobe ALIVE! Share these stories with your kids! Monday, May 17, 2010
- 18. Embrace Change Experiment Speed & Pace of Learn Change Leverage Monday, May 17, 2010
- 19. Carlos’ Prediction We will see more change over the next THREE years than the previous Monday, May 17, 2010 25
- 20. SPEED AND PACEOF CHANGE: FACT OR FICTION - added 200 million new users last year Christmas 2009 - Amazon sold more electronic books than paper books A day’s worth (24 hours) of content is uploaded every minute to YouTube More people return home for their cell phone than their wallet 1984: The largest company in Silicon Valley was Velo-bind, a book binding business Carlos Dominguez is usually confused with Brad Pitt Monday, May 17, 2010
- 21. Monday, May 17,2010
- 22. Embrace Change Experiment Impact & Learn Importance of Change Leverage Monday, May 17, 2010
- 23. 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23 Monday, May 17, 2010
- 24. Simple Experiment Fact 14139_09_2007 Change is Hard -But Necessary © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24 Monday, May 17, 2010
- 25. What Is theAverage Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years 98% of American companies disappear within 11 years The average lifespan of a company in Japan & Europe is 12 years* © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 25 Monday, May 17, 2010
- 26. Technology Has AProfound Impact On Business 26 Monday, May 17, 2010
- 27. CHANGE “ It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change ” -Charles Darwin Monday, May 17, 2010 ATTENTION
- 28. embrace change experiment learn Monday, May 17, 2010 leverage
- 29. Life Lessons Develop an Attitude For Personal Lifelong Change - Embrace It! Develop A Culture That Is Accepting Of Change and Rewards Those That Do. Monday, May 17, 2010
- 30. Embrace Change Experiment SOCIAL MEDIA Learn CHALLENGES IN LARGE COMPANIES Leverage Monday, May 17, 2010
- 31. There has beena Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Past: Business ‣ PCs / Laptops Innovation ‣ Networking circle ‣ E-mail ‣ IP Telephony Consumer and Large Mass Adoption Corporations Source: Cisco IBSG Monday, May 17, 2010
- 32. There has beena Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business These Are Your New Customers Messaging ‣ Mobility ‣ PCs / These Are Your New Employees Innovation ‣ Blogs Laptops ‣ Networking Expectations are Different ‣ Wikis circle ‣ E-mail Decisions Criteria Changing ‣ Social Media ‣ IP Telephony ‣ You Tube ‣ Video ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Monday, May 17, 2010
- 33. How Many ofYou Use Twitter? Monday, May 17, 2010
- 34. How Many ofYou Use Facebook? Monday, May 17, 2010
- 35. How Many Block Facebook On Corporate Intranet? Monday, May 17, 2010
- 36. Twitter and Facebook: The New Tools of Productivity or Distraction ‣ 54% of U.S. companies block social networks completely ‣ Another 19% only permit it for business purposes ‣ Of that, 10% of companies permit social networking for personal use and 16% allow “limited” personal Robert Half Technology, March 2010 Monday, May 17, 2010
- 37. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and eventually personal notebooks Email Web 1.0 Minesweeper and Solitaire Cell phones Telecommuting Monday, May 17, 2010
- 38. Embrace Change Experiment Learn Social Media @ Cisco Leverage Monday, May 17, 2010
- 39. Cisco Brand Outpostson the Social Web 900+ videos 700k views 20 external blogs 350k Top video: views/qtr # TP demo (226k views) comments up 164% 23 Cisco feeds with 47k followers, up 60% 79 Cisco groups with 85k 350+ podcasts Top exec: P. Warrior 1M+ fans, up 29% 200k streams followers 16k employees on Cisco Rated 5 stars on iTunes! group 150k visitors 300+ photos 50+ events 400k views, up 100% 4.5+ CSAT rating Top set: Cisco Live (2k views) Monday, May 17, 2010
- 40. Social Media Strategy: Participation is the Currency of the New Economy ENGAGE LISTEN to the and apply learning conversation Meaningful Participation PREPARE: Business process change Monday, May 17, 2010
- 41. PREPARE Social Media Compass Objectives Audiences Strategy Encourage the use Employees using Social Media Policy of social media, but… corporate and personal social Educate Protect both the media Listen corporation and Participate individuals External visitors to corporate social media Monday, May 17, 2010
- 42. Your Personal Social Media Compass Has Not Changed Abide by the rules You are responsible Add value Be honest Be mindful Be respectful Be yourself Monday, May 17, 2010
- 43. The four-step approachto setting strategy P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T Technology Decide which social technologies to use Source: Forrester Research Q1 2008 B2B Online Social Computing Survey Monday, May 17, 2010
- 44. Measuring Impact UCS launch;/ Earnings Flip coverage coverage Q3FY09 Data: Top 300 Traditional Media, Top 150 New Media; Financial Analyst Data; Industry Analyst Data Monday, May 17, 2010
- 45. Twitter Lessons Learned One Tweet Ignites a Crisis Our Response Monday, May 17, 2010
- 46. Communications Center ofExcellence Employee Resource for Social Media Governance & Engagement Workshop Schedule Learning Discussion Forum Monday, May 17, 2010
- 47. FY10 Reverse MentoringProgram: Leveraging our Gen Y Workforce to Prepare our Executives for Web 2.0 Web 2.0 Summit, Gen Y Panel, June 2009 http://wwwin-tools.cisco.com/cmn/jsp/index.jsp?id=89090 Monday, May 17, 2010
- 48. Embrace Change Experiment Technologies That Learn Are Changing Everything Leverage Monday, May 17, 2010
- 49. lo g y c h n o Te THE YEAR OF THE TABLET 49 Monday, May 17, 2010
- 50. Monday, May 17,2010
- 51. Monday, May 17,2010
- 52. lo g y c h n o Te VIDEO IS THE KILLER APPLICATION 52 Monday, May 17, 2010
- 53. By 2014 90% of all consumer internet traffic and HALF of all mobile traffic will be VIDEO 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Cisco VNI Monday, May 17, 2010
- 54. Work: Cisco TelePresence Transforming the Way Business Gets Done “You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner “The Best of 2006” “This is a dream come true.” - BusinessWeek Monday, May 17, 2010
- 55. Cisco TelePresence Launched in October 2006 712 units deployed 150 cities 5,000 weekly meetings 350,000+ Meetings to date Used 67% or 6-7 hours of a 10-hour day Saved $260M in travel costs Run it all with 8 people 550 customers worldwide Monday, May 17, 2010
- 56. 30 Rock 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 56 Monday, May 17, 2010
- 57. Tandberg Brought inCisco’s Video Vision ove et Videoconferencing M Cisco’s Downmark ‣ Leader in video conferencing ‣ Headquarters in Oslo, Norway it h Tandberg Buy ks Beyond Video w : Cisco Loo US ‣ 1,500 employees in Norway, UK and onferencing Is Hot : 3 Billi on Re asons Why Video C int eoc onferencing Footpr cus from b erg, Broadening Vid ’s pledge to broaden the firm’s fo Cisco Buying Tand in Cisco uilding block The $3 billion acquisition is a major b areas. routers and s witches into other Monday, May 17, 2010
- 58. Monday, May 17,2010
- 59. In 5 yearsour primary mode of communications will be via video. Business Travel will be 50 - 75% Less User Generated Video Will be Common in Business Last Quarter - I saw 2X the customers and traveled 50% less My Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 59 Monday, May 17, 2010
- 60. EN D 7 T R AUGMENTED REALITY... NO REALLY 60 Monday, May 17, 2010
- 61. Augmented Reality (AR)is a term for a live view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. definition: Monday, May 17, 2010
- 62. Augmented Reality Making products come alive Fashionista - virtual dressing room via your laptop 62 Monday, May 17, 2010
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- 64. Embrace Change Experiment CLOSING Learn COMMENTS Leverage Monday, May 17, 2010
- 65. Great time for diversity & affinity groups! Monday, May 17, 2010
- 66. The Next Wavein Collaboration Productivity & Revenue Workgroup Cross-functional Inter-company kblue © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 66 Monday, May 17, 2010
- 67. “The strength ofweak ties in that the most efficient networks are those that link to the broadest range of information, knowledge and experience.” Sociologist Mark Grannovetter Diversity is Key: Profession, Education, Culture, Sex 67 Monday, May 17, 2010
- 68. Mass Collaboration &Diversity: Goldcorp Monday, May 17, 2010
- 69. embrace change experiment learn Monday, May 17, 2010 leverage
- 70. Summary and ClosingComments World is changing rapidly - rules are being re-written - creates an opportunity for those that adapt Competing in the global knowledge/innovation economy the diverse groups will have advantage Embrace technology and experiment - become a Nowist You have a voice... use it Monday, May 17, 2010
- 71. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Monday, May 17, 2010
- 72. © 2006 CiscoSystems, Inc. All rights reserved. Monday, May 17, 2010