VEVO Presents: The Revival of the Music Video Through 3-Screen Syndication

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Having quickly established itself as the web's number one premium music video and entertainment service, with over 1.1 billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month, VEVO has had quite a successful first year. How did VEVO get started and what are the possibilities for its future? Hear from VEVO's General Manager, Fred Santarpia, as he outlines the partnership between Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company that made VEVO possible, and the importance of deal making in the next generation entertainment marketplace.

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VEVO Presents: The Revival of the Music Video Through 3-Screen Syndication

  1. 1. MUSIC VIDEO NETWORK nextMEDIA NOV 30, 2010
  2. 2. VEVO’S NEVER ENDING MISSIONDeliver the most comprehensiveand highest quality music video entertainment experience to fans everywhere on any connected platform. 2 MUSIC EVOLUTION REVOLUTION |
  3. 3. VEVO GOALS• Restore Premium Value of Music• Focus on Fan Who Loves Music• Embrace Ubiquitous Open Web 3 MUSIC EVOLUTION REVOLUTION |
  4. 4. VEVO EXPERIENCE 4 MUSIC EVOLUTION REVOLUTION |
  5. 5. INTEGRATED AD EXPERIENCE 5 MUSIC EVOLUTION REVOLUTION |
  6. 6. VEVO MUSIC PARTNERSHIPS 30,000 VIDEOS | 8000 ARTISTS 6 MUSIC EVOLUTION REVOLUTION |
  7. 7. VEVO MUSIC PARTNERSHIPSJustin Bieber Lady Gaga Katy Perry Beyonce Usher Eminem Access To The World’s Biggest Artists 7 MUSIC EVOLUTION REVOLUTION |
  8. 8. VEVO MUSIC PARTNERSHIPS The National Blonde Redhead InterpolThe Raveonettes Arcade Fire Bat for Lashes 8 MUSIC EVOLUTION REVOLUTION |
  9. 9. TOP VIDEO CHARTS CURRENT US TOP VIDEOS – 11/7-11/13Video Views Past Week Views All Time (WW) (CA)Katy Perry - Firework 508,096 18,317,957Rihanna – Only Girl (In The World) 379,125 23,083,051Rihanna ft. Drake – What’s My Name? 303,236 6,041,328Eminem – Love the way you lie 286,590 201,179,164Nelly – Just a Dream 277,099 21,826,352Willow Smith – Whip My Hair 268,105 16,441,361Black Eyed Peas – The Time 251,102 5,699,449Far East Movement – Like a G6 224,002 20,651,873Eminem – Not Afraid 187,998 149,282,507Shakira ft. Freshlyground – Waka Waka 181,319 235,904,920 9 MUSIC EVOLUTION REVOLUTION |
  10. 10. ORIGINAL PROGRAMMING 2011 Content Strategy: Artist Access 10 MUSIC EVOLUTION REVOLUTION |
  11. 11. LIVE PROGRAMMING Over 25 Live Events To Date 11 MUSIC EVOLUTION REVOLUTION |
  12. 12. VEVO EVOLVED: NEXT GEN VIDEO Strategy: Curate & Aggregate Interactive Music Video Experiments 12 MUSIC EVOLUTION REVOLUTION |
  13. 13. MUSIC VIDEO NETWORK DISTRIBUTION 13
  14. 14. PLATFORM DISTRIBUTION 14 MUSIC EVOLUTION REVOLUTION |
  15. 15. VEVO, YOUTUBE PARTNERSHIP Why the partnership: • Market leader in video search and discovery • Go where the fan is • Opportunity to improve music video experience and maximize audience 15 MUSIC EVOLUTION REVOLUTION |
  16. 16. NORMAL YOUTUBE PAGE 16 MUSIC EVOLUTION REVOLUTION |
  17. 17. VEVO WATCH PAGE 17 MUSIC EVOLUTION REVOLUTION |
  18. 18. EFFECTIVE PROGRAMMING 18 MUSIC EVOLUTION REVOLUTION |
  19. 19. MAXIMIZING YOUTUBE 19 MUSIC EVOLUTION REVOLUTION |
  20. 20. PREMIERES: WEEKLY VIEWS19.7 Million 15.2 Million 15 Million9.5 Million 5.6 Million 4.7 Million 20 MUSIC EVOLUTION REVOLUTION |
  21. 21. VEVO FACEBOOK APPLICATION Potential Audience: Fans of Top 10 VEVO Artist Pages on Facebook: 86 Million 21 MUSIC EVOLUTION REVOLUTION |
  22. 22. VEVO FACEBOOK APPLICATION • Watch videos directly on artist Facebook pages 22 MUSIC EVOLUTION REVOLUTION |
  23. 23. VEVO CONNECTED ROADMAP• Establish VEVO as the leading digital Music Video + Entertainment brand• Continue mission to bring VEVO to all digital net connected platforms including Online, Mobile & Television• Focused revenue via 3-screen advertising & sponsorship sales strategy 23 MUSIC EVOLUTION REVOLUTION |
  24. 24. Apple iPhone & iPod TouchLaunched iPhone & iPod Touch app Aug 2010:• Over 2 Million Downloads• Over 30 Million Video Views to date Live Event Streaming Real-time, Interactive Music Maps Android App Launching Soon 24 MUSIC EVOLUTION REVOLUTION |
  25. 25. Apple iPad: Coming Soon • Launching Q4 2010 • Native VEVO iPad Application • Real-Time, interactive Music Maps • Supports output to TV 25 MUSIC EVOLUTION REVOLUTION |
  26. 26. VEVO ON GOOGLE TVLaunched October 18th 2010 Launched October 18 26 MUSIC EVOLUTION REVOLUTION |
  27. 27. GOOGLE TV OPTIMIZED EXPERIENCE• Optimized for HD TV experience• Allows you to view your favorite music videos on the biggest screen with the best speakers in your home• Passive playlisting feature 27 MUSIC EVOLUTION REVOLUTION |
  28. 28. BOXEE MEDIA APP• Launched November 10• Timed w/ “Boxee Box” hardware set-top box launch More VEVO TV Experiences To Come in 2011 28 MUSIC EVOLUTION REVOLUTION |
  29. 29. MUSIC VIDEO NETWORK ADVERTISING 29
  30. 30. DEC – 12 BRANDS 30 MUSIC EVOLUTION REVOLUTION |
  31. 31. MARCH – 45 BRANDS 31 MUSIC EVOLUTION REVOLUTION |
  32. 32. JUNE – 125 BRANDS 32 MUSIC EVOLUTION REVOLUTION |
  33. 33. TODAY: OVER 200 BRANDS 33 MUSIC EVOLUTION REVOLUTION |
  34. 34. VEVO VIEWER DEMOGRAPHICSDEMOGRAPHIC SWEET SPOT:46% Of Total Audience | 21 MM Users Between 18–34Source: comScore Video Metrix, Media Metrix Sept 2010 34 MUSIC EVOLUTION REVOLUTION |
  35. 35. MUSIC VIDEO NETWORK RESULTS 35
  36. 36. VEVO North America 63 MILLION 1 IN 4 Monthly unique Reach of total visitors in Internet users in Canada & U.S. Canada & U.S.Source: comScore Media Metrix, Media Metrix OCT 2010 36 MUSIC EVOLUTION REVOLUTION |
  37. 37. VEVO NORTH AMERICA RANKNORTH AMERICAN ONLINE VIDEO PROPERTIES:• No. 1 – Music• No. 2 – Entertainment• No. 5 – Overall Excluding Pure Ad Networks. Source: comScore Video Metrix, Media Metrix Sept 2010 37 MUSIC EVOLUTION REVOLUTION |
  38. 38. VEVO DAILY VIDEO PLAYS Daily Plays - WW90,000,000 New Record High:80,000,000 Views on 11/1370,000,00060,000,00050,000,000 Daily Views40,000,000 Linear (Daily Views)30,000,00020,000,00010,000,000 0 1/1 2/1 3/1 4/1 5/1 6/1 7/1 8/1 9/1 10/1 11/1 38 Source: YouTube CMS MUSIC EVOLUTION REVOLUTION |
  39. 39. MONTHLY ENGAGEMENT STATS Videos / Viewer Minutes / ViewerJAN. 2010 6 Videos 32 MinsOCT. 2010 10 Videos 76 Mins • Viewers now watch 4 more videos per month, on average. • Viewers now spend over 2X more time engaging with VEVO content. 39 Source: ComScore MUSIC EVOLUTION REVOLUTION |
  40. 40. WHY IT WORKS• Incredible Content• High Quality User Experience• Scale and Reach 40 MUSIC EVOLUTION REVOLUTION |
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