2. Index
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10
WHAT IS AN EDITORIAL IMAGE?
WHAT DOES ‘EDITORIAL USE ONLY’ MEAN?
WHAT IS A STOCK IMAGE?
WHAT IS A ROYALTY FREE IMAGE?
WHOM DO I GO TO IF I NEED HELP WITH IMAGERY?
CAN I USE IMAGES FROM THE INTERNET IF I JUST CREDIT THEM?
WHAT IMAGES DO I NEED PERMISSION TO USE FROM FLICKR?
WHICH IMAGES CAN I USE FOR PR?
WHICH IMAGES CAN I USE FOR SOCIAL MEDIA?
WHAT IS A LIGHTBOX?
3. 1WHAT IS AN EDITORIAL IMAGE?
Editorial images are images of real places, events and people.
Editorial images are therefore not staged but are authentic and
believable. Editorial images are typically the press photos you see
in magazines, books and news papers of for example ministers,
demonstrations, refugees, movie premieres, football matches etc.
Because of the aesthetics, most editorial images are aligned with
the momondo brand.
4. 2WHAT DOES ‘EDITORIAL USE ONLY’
MEAN?
Editorial images can only be used editorially. This means:
1. Editorial images cannot be used commercially in campaigns,
banners, ads etc.
2. Editorial images can only be used in the context, it was taken.
So if you are sourcing images about food vendors in Thailand, and
come across an image of exactly that, then it is perfectly fine for
you to use. Just always remember to read the caption and/or write
a caption to specify the context the image was taken in.
5. 3WHAT IS A STOCK IMAGE?
A stock image is commercial photography and the opposite
of editorial images: It is staged and therefore not always very
authentic looking. Stock images are property and model released
which means that you can use a stock image for everything, also
commercially. Stock images are typically the images you see in
advertising and are images that are visually appealing and eye-
catching but also very often glitzy and sometimes heavily edited.
Because of the aesthetics, stock images are less aligned with the
momondo brand than editorial images are. However, if you want
to use images of people for commercial purposes, press releases,
expert ‘how to’ blog posts etc., then you have to use stock images
(or images approved for commercial use from Flickr).
6. 4WHAT IS A ROYALTY FREE IMAGE?
Stock images are often divided into two categories at photo
agencies – Rights Managed (RM) and Royalty Free (RF). These two
categories are mainly of interest if you are for example looking
for photos or film clips for commercial use such as a campaign or
commercials on TV. In which case it can be recommended that you
mainly select images or footage that is categorised as Royalty Free,
because once you’ve bought it you can use it unlimitedly, so it is
often the cheapest and easiest solution.
Also very important to remember, is that if you search for images
on Google and find an image that is Royalty Free, they are actually
not ‘free’ to use, despite the misleading name.
7. 5WHOM DO I GO TO IF I NEED
HELP WITH IMAGERY?
Image sourcing, edits, cropping, downloads: Ulla or David
Questions regarding image rights: Ulla
Image uploading and formatting for the blog (including alt codes, file
names and captions): Luke
If you need images from blog posts for PR, newsletters or Social
Media then there is a folder on the qnap network folder called
‘blog post images’. In this folder you’ll find blog posts and the
images for them in both low and high resolution + credits.
(Remember that you must request access to this folder through IT
though).
8. 6CAN I USE IMAGES FROM THE
INTERNET IF I JUST CREDIT
THEM?
NO. You cannot use photos from other websites and copy
paste the credits or just credit the site it was copied from. There is
always someone who has taken the photo and has copyright of it.
So if you don’t have permission to use an image, then find an image
you are allowed to use, perhaps a generic image from iStock could
do.
9. 7WHAT IMAGES DO I NEED
PERMISSION TO USE FROM
FLICKR?
If you search on Flickr, it can be recommended that you start your
search by filtering the images, so that you only search the images
that can be used commercially (drop box under ‘any license’). Even
if the image is for a blog post and thereby used editorially, some
Flickr photographers may consider this use to be commercial use
because momondo is a commercial corporation. So by choosing
this license and filter, you are on the safe side.
But if the image can’t be found under this license, then go back
and search any license. If you come across images that have an ‘all
rights reserved’ icon or a ‘dollar sign’ on it, then you have to write to
the photographer and ask for permission to use it.
10. 8WHICH IMAGES CAN I USE FOR
PR?
That often depends on what it is for. But if it is for a press release,
then as a rule of thumb stick to stock images since these can be
used for everything (and if you don’t want to pay a lot for them,
then stick to the ones from iStock, where momondo have a
subscription). You can always filter the search on photo databases,
so you only search stock images and not editorial ones.
If you want to repurpose editorial images from blog posts for click
series or blog promos, you have to double-check if there are any
restrictions on them by asking the photo editor. Unfortunately
there is no easy answer to whether or not you can use for example
Flickr images for PR-purposes, because it depends on the license
of the individual image, which market it is for, the purpose etc.
11. 9WHICH IMAGES CAN I USE FOR
SOCIAL MEDIA?
That depends on where the image is from. If the image is from an
agency such as iStock or Alamy, then there are no restrictions in
terms of social media and no need to credit. But if the image is
from other photo agencies such as Polfoto or Corbis, you cannot
use them on Instagram/Twitter/Google+. You are however allowed
to use their images on Facebook but only if you take the following
precautions:
The reason for this is that most professional photographers don’t
want their images on Facebook because of the loss of copyright.
But by taking one of these precautions, it limits the risk of others
misusing the images.
1) Upload the image in very low resolution (max 100 kb)
2) Having the image represented in a preview link instead of
actually uploading it
3) Having a graphic element on the image such as a logo or text
(if the image’s license permits it)
12. 10WHAT IS A LIGHTBOX?
On all photo databases you can make lightboxes, except for Flickr.
A lightbox is a folder you can store and organise images in. It is a
great tool when sourcing images, because you continually can add
and delete images to the lightbox, assess them together or go back
to the lightbox later if needed. Lightboxes are sorted by name and/
or date. Furthermore you can email the lightbox to a colleague for
his/her opinion, add comments, rename it, print it, share it etc.
You need to be registered at a photo agency to create lightboxes.
You can either register yourself or use the momondo logins
stated in the ‘overview of image database’ guideline. When you are
registered, you can click ‘create new lightbox’ and then type in the
name of your lightbox. To add images to a lightbox, just click on the
plus sign or lightbulb icon.
