This program was presented in Dallas and Savannah at the 2015 February Three Elements Rally. The program covers how to marry WOW online marketing with WOW offline sales into one seamless process that increases sales.

1. Creating WOW
Online & Onsite
Meredith Oliver
@CreatingWOW
#3Elements
www.CreatingWOW.com

3. #NailedIt

6. Creating WOW
Online & Onsite
Meredith Oliver
@CreatingWOW
#3Elements
www.CreatingWOW.com

10. Zero Moment of Truth
#3Elements @CreatingWOW

17. The FANatical Sales Process
Attract
Engage
Convert
WOW!
#3Elements @CreatingWOW

18. www.ExpertsExchange.com

19. www.ExpertSexChange.com

20. www.PowerGenItalia.com

21. www.PowerGenitalia.com

22. www.IPAnywhere.com

23. www.iPanywhere.com

24. www.SpeedofArt.com

25. www.Speedofart.com

26. www.GoTahoe.com

27. www.GotaHoe.com

28. LACK OF

29. OURCOMMUNITIES
Find theperfect community
for your family.
VIEW NOW
FIND YOURHOME
Choosefrom oneof our
great homedesigns.
SEARCH
ONLINEINCENTIVE
Register onlinetoday for a
$500 Design Studio Credit
REGISTER
SINCE1933
QUALITYBUILT HOMES
• • • •
FIND YOURHOME OURCOMMUNITIES WHYMCARTHUR HOMEBUYERTOOLS FORREALTORS REQUEST INFO
Results:
2012 –
Internet
10% of
Sales
2013 –
Internet
52% of
Sales

30. Content Solutions
#3Elements @CreatingWOW
 Blog
Videos
 User Generated

35. Call-To-Action
• 800 Number
• Live Chat
• Request Info
• Request Brochure
• Request DVD
• Ask a Homeowner
• Newsletter Sign-Up
• Social Media Sharing
#3Elements @CreatingWOW

37. Lead Conversion Tracking

38. Lead Conversion Tracking
#3Elements @CreatingWOW

40. The FANatical Sales Process
Attract
Engage
Convert
WOW!
#3Elements @CreatingWOW

41. What Are Your Must Haves?

42. Follow-Up More Than Once

43. Follow-Up More Than Once
 39% chance of connecting on first call
 93% chance of connecting on sixth attempt
 Recommend six follow-up attempts
 One-on-one follow-up emails
 Drip campaign in your CRM
#3Elements @CreatingWOW

44. Recap the Game

45. Recap The Game
What did they like…
 See
 Hear
 Touch
 Feel
#3Elements @CreatingWOW

46. Stop Checking In &
Start Adding Value

47. Share Ideas & Insights

48. “We talked about the
importance of an open
concept, so I thought you
might be interested in…”

49. Solve a Problem

50. “You mentioned a
concern about selling
your home, so I thought I
would share…”

51. Engage With Questions

52. “How do you envision
using the loft space?”

54. Paperback Books $20 each (retail $24.95)
eBooks $10 each

55. Text
WOW
to 44144

56. Meredith Oliver
CreatingWOW.com
@Creating WOW
Access slides at
Slideshare.net/MeredithOlive

57. “You will be the same person
in five years as you are today
except for the people you
meet and the books you read.”
~Charlie Tremendous Jones