Independent Mobile Portal Solution


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Community-based provider-independent model of the mobile content portal

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  • Independent Mobile Portal Solution

    1. 1. Innovative Consumption-Driven e-Business Solution for Mobile Content Portals Business Vision Revolutionary Model of M-Business Loyal Customers & Brand Awareness Innovative Promotion & Distribution High Level of Sales Effective Customer Relations e Next
    2. 2. Introduction <ul><li>Main challenges of industry </li></ul><ul><ul><li>Shifting demands; </li></ul></ul><ul><ul><li>Brand doesn’t sell itself; </li></ul></ul><ul><ul><li>Increasing competition between big aggregators/distributors & mobile providers (MVNO trend); </li></ul></ul><ul><ul><li>Content needs new ways of its distribution & delivery </li></ul></ul><ul><li>Mobile providers’ ARPU are dramatically decreasing yearly, making providers desperately search for new distribution channels and business models. </li></ul><ul><li>Content providers have to think of how to let customers easily find what they're looking for & suggest them what they haven't thought about </li></ul><ul><li>Mobile content is moving to other industries creating new business and technology convergences. </li></ul><ul><li>Internet trends are slowly moving to mobile. Mobile 2.0 is looming ahead. </li></ul>Downloadable content & accompanying services are definitely the hottest commodity in the mobile world. Next
    3. 3. Our Offer <ul><li>Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. </li></ul><ul><li>We are presenting to you our unique and cost-effective business offer, which will enable the mobile portal to build successful and innovative business on the edge of Internet and Mobile and fully leverage the potential business opportunities. </li></ul><ul><li>Our business offer will enable you to offer a unique mobile entertainment experience to the consumer, while building loyalty and brand affinity. </li></ul>As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results Soft Format team Next
    4. 4. We Declare That… <ul><li>Currently most traditional mobile content sites are nothing but merely an old-fashioned window shop. </li></ul><ul><li>Moreover, even large mobile content portals can hardly ensure a user-friendly way to give customers what they really want. </li></ul><ul><li>Portals keep acting as a subsidiary to the main promotional channels of TV and printed media. </li></ul><ul><li>Mass content and lack of personalized experience are killing the content opportunity as such </li></ul><ul><li>Limited and controlled content delivery and purchase options hinder development of new content and service based models </li></ul>Traditional Mobile Business Models are not Effective Enough and Need to Be Changed. &quot;Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them&quot; Paul Goode, vice president, M:Metrics Next
    5. 5. We Declare That… All parts are here, you just need to put them into a new shape <ul><li>Most technologies that created the ring tones boom were available long before ring tones conquered the market </li></ul><ul><li>3G was available long before m-TV came to cell phones </li></ul><ul><li>MP3 was in demand before full tracks download and Walkman Phone became a trend </li></ul><ul><li>Stop thinking technology, start thinking INNOVATIONS </li></ul>It’s not a software platform that gives you a new service, but a vision of what you should put together to get a new service It’s not just technologies that give you an advantage of a leader, but possibility to combine them creating an added value for your customers It’s not always development that wins, but also aggregation that benefits Creative Business Idea + Marketing + Innovation = Business Value Next
    6. 6. We Declare That… Having content is nothing. Having someone to regularly consume it matters Mobile sales are driven by active consumption and high level of repeating purchases. M-content and m-services have to assist each other in customers acquisition. Right content, at right time, in a right way & to right people - a success formula of today’s m-business Market is saturated with the content of different types, but 37% of mobile phone users do not consume it because they are not interested or couldn’t find what they want New content is regularly appearing on the market, though the rate of the repeating customers is only 30%. 70% of mobile users are still there to become your loyal customers! “ M obile content has mass appeal, b ut in order for this sector to grow, publishers, operators and other mobile content owners need to better identify underserved market segments and develop media that will compel all consumers to look to their devices for information & entertainment.&quot; Paul Goode, vice president, M:Metrics Next
    7. 7. <ul><li>It’s not enough to give mobile content to customers. </li></ul><ul><li>You need to become a part of your Customers lifestyle </li></ul>We Declare That… <ul><li>People get more attached to a service which they enjoy , find useful and easy to get . </li></ul><ul><li>Success formula drives consumption . </li></ul><ul><li>Consumption is highly stimulated by habit . </li></ul><ul><li>High level of mobile addiction in m-generation </li></ul><ul><li>Socializing keeps customers together and brings new ones </li></ul><ul><li>Twin distribution of a converged approach keeps customers with you 24/7. </li></ul><ul><li>Content doesn’t sell itself, lifestyle DOES </li></ul>Next
    8. 8. We Declare That… <ul><li>Sales Success is not being ‘All products to All people’. </li></ul><ul><li>It’s being the Right products to the Right People. </li></ul>or in mobile world Right Content, at Right Time, in a Right Way and to the Right People Next
    9. 9. Classic Portal Scheme
    10. 10. Analyzing Existing Content Portal Models <ul><li>Independent Portal </li></ul>Provider Portal <ul><li>Mostly an aggregator or a franchised partner site; </li></ul><ul><li>All content is bound to the deals closed with several mobile providers; </li></ul><ul><li>Depends on the aggregator content; </li></ul><ul><li>No personalized user experience; </li></ul><ul><li>Mass content. </li></ul><ul><li>Primitive affiliate program </li></ul><ul><li>Acts as a subsidiary for main mass media promotion channels </li></ul><ul><li>Poor usability </li></ul><ul><li>No differentiation by content </li></ul><ul><li>Rare model on CIS market; </li></ul><ul><li>No or few provider’s content; </li></ul><ul><li>One provider bound </li></ul><ul><li>Depends on the aggregator content; </li></ul><ul><li>No personalized user experience; </li></ul><ul><li>Limited mass content </li></ul><ul><li>No affiliate program </li></ul><ul><li>Is not considered a distribution channel </li></ul><ul><li>Poor usability </li></ul><ul><li>No differentiation by content </li></ul>Content Oriented Model Brand Oriented Model Next
    11. 11. Existing Value Chain Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor Each link in the value chain adds to the final price of the delivered content, at the same time taking its part in the profit share received from the sold content.
    12. 12. Existing M-Content Sale Model <ul><li>Existing m-Commerce clones old-fashioned offline models; </li></ul><ul><li>Impersonal approach where number matters more than quality </li></ul><ul><li>Primitive loyalty programs and no brand awareness; </li></ul><ul><li>Personalization services dissolve in the mass consumption of limited products </li></ul><ul><li>Existing portals offer ‘all content to all people’, rather than the right content to the right people. </li></ul><ul><li>Limited and not convenient formats of content purchase </li></ul><ul><li>One way (mostly WAP) delivery model </li></ul><ul><li>Costly multi-link value chain for distribution and promotion </li></ul>Next
    13. 13. Innovative Portal Scheme
    14. 14. Analyzing Innovative Mobile Portal Model Customer Mobile/Web Portal Community <ul><li>Differentiation by service </li></ul><ul><li>Unique content </li></ul><ul><li>More opportunities to sell </li></ul><ul><li>Loyal returning customers </li></ul><ul><li>Increased data sales volume </li></ul><ul><li>New distribution channels </li></ul><ul><li>Reduced value chain </li></ul><ul><li>Increased ARPU </li></ul><ul><li>New accompanying & bundled services </li></ul><ul><li>New profit sources </li></ul>Sale on Demand Demand for Content <ul><li>Brand as lifestyle </li></ul><ul><li>Habitual consumption </li></ul><ul><li>Personalized offer </li></ul><ul><li>Community quality control </li></ul><ul><li>Content pre-screening </li></ul><ul><li>User-generated content </li></ul><ul><li>Social commerce </li></ul><ul><li>High satisfaction with service </li></ul>Customer Oriented Model Next
    15. 15. Innovative Value Chain Innovative approach allows the portal to perform one to all roles in the value chain thus reducing the output price and increasing ROI Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor
    16. 16. Innovative M-Content Sale Model <ul><li>Convergence of web & mobile for </li></ul><ul><li>easy storage and delivery </li></ul><ul><li>Aggregated services & branding </li></ul><ul><li>User generated content </li></ul><ul><li>Bundled services (Triple Play ahead) </li></ul><ul><li>Social m-commerce </li></ul><ul><li>Users & market controlled price as </li></ul><ul><li>opposed to monopoly of big guys </li></ul><ul><li>More efficient sales models for content </li></ul><ul><li>distribution & promotions (viral, word-of </li></ul><ul><li>mouth, P2P) </li></ul><ul><li>Reduced value chain & lower pricing </li></ul><ul><li>Membership & subscription models </li></ul><ul><li>Community content screening (the best & on demand; delivery of Long Tail content to interested customers) </li></ul><ul><li>New approaches to purchasing the </li></ul><ul><li>content (content cards, unified cards for content & voice services, e-money) </li></ul>Next
    17. 17. Revolutionary Model for M-Business Know your Customers Offer Customers what they REALLY need Build an active community of consumers & make them a part of your business Become a Part of your Customers’ Lifestyle Let Customers generate their own content New appealing services on a regular base Next
    18. 18. Innovation You Can Afford! <ul><li>Quality : Superior quality of services, confirmed by ISO (International Standards Organization) 9001:2000, Microsoft Certified Partner status and proven experience of the cohesive team providing services on the market since 1997; </li></ul><ul><li>Business Value : state-of-the-art solutions on the cutting edge of business, marketing and technological innovation, customized to reflect your business needs. </li></ul><ul><li>Already Developed Core Platform : Modular extendable system, based on clear and deep understanding of marketing opportunity, trends and existing business environment as ensured by own R&D department; </li></ul><ul><li>Customer-centric Approach : Experienced Support and maintenance team; </li></ul><ul><li>Reliability : Proven and mature risk-mitigation model. </li></ul>Soft Format introduces you the affordable & innovative offer on developing the Customer Centric Solution for Mobile Portal Next
    19. 19. Summary Presented by: Olha Kutsevych Business Development Manager Office: + 380 332 770091 Fax: + 380 332 770091 Skype: olhasales [email_address] Business Idea Platform Customizatio n What You Need is What You Get