3. CLICK
TO
EDIT
MASTER
TITLE
STYLE
FALL 2014
RESUME CLINIC
SEPTEMEBER 29, 2014
&
SEPTEMEBER 30, 2014
4. CLICK
TO
EDIT
MASTER
TITLE
STYLE
RESUME CLINIC
73% INCREASE
in student engagement
Our goal was a 10% increase in student
engagement this fall. Instead we saw a…
Fall 2013 Fall 2014 % Change
Day 1 126 181 44%
Day 2 154 303 97%
TOTAL 280 484 73%
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
400
300
200
100
0
Day 1 Day 2
Fall 2013
Fall 2014
5. CLICK
TO
EDIT
MASTER
TITLE
STYLE
112
157
73
Fall 2013
Fall 2014
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
Student: Class Level Breakdown
18
49
75
61
38
72
23 12
23
200
150
100
50
0
Freshmen Sophomores Juniors Seniors Grad Students Alumns
Student: School/College Breakdown
2 5
17
1 6
21
33
56
111
1 3 6 8 10
25
33 39
119 124 125
140
120
100
80
60
40
20
0
6. CLICK
TO
EDIT
MASTER
TITLE
STYLE
FALL 2014
CAREER FAIR
OCTOBER 1, 2014
&
OCTOBER 2, 2014
7. CLICK
TO
EDIT
MASTER
TITLE
STYLE
CAREER FAIR
45% INCREASE
in student engagement
Our goal was a 5% increase in student
engagement this fall. Instead we saw a…
Fall 2013 Fall 2014 % Change
Day 1 1,257 1,563 24%
Day 2 1,051 1,778 69%
TOTAL 2,308 3,341 45%
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
2000
1500
1000
500
0
Day 1 Day 2
Fall 2013
Fall 2014
9. Student Feedback
“Thank You Career Services! This job fair helped me tremendously. I have an interview set up for
tomorrow! Yesterday you also helped me improve my resume and it shows! I could tell the
employers were impressed and were interested in hiring me. THANK YOU SO MUCH!”
“This was a great experience!”
“It is really helpful to have the opportunity to talk with employers from different !elds in one
place”
“As a freshman this was an interesting experience. I will revise my resume and will look into the
information I received.”
“Quick check-in process, very organized, and I was able to talk to who I wanted to in a short
matter of time”
“Great employers and one on one time”
“A wonderful opportunity to really connect with people. Thanks Career Services!”
“It was my !rst time at the fair and it was very exciting. Very enjoyable!”
“Well run, organized, great mix of employers. Better than previous years!”
“Great way to network as a freshman! I was able to get my resume out there”
“Career Fair was AWESOME! I got to volunteer and network with lots of employers!”
“Great networking experience! A must go for graduating seniors!”
“Thank you for providing this opportunity to connect students with careers.”
“As an alumn I can say that I am SO proud of my alma mater! Always resourceful, welcoming
and kind! Thanks for all you do!
“Great reps, lots of opportunities available as well as good networking!
“I am so grateful that I met such knowledgeable people here today who can help me!”
CLICK
TO
EDIT
MASTER
TITLE
STYLE
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
10. CLICK
TO
EDIT
MASTER
TITLE
STYLE
Fall 2013 Fall 2014 % Change
Day 1 87
96 10%
Day 2 88 98 11%
UNIQUE 163 176 8%
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
Career Fair Employers
11. CLICK
TO
EDIT
MASTER
TITLE
STYLE
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
0
37%
63%
1%
34%
65%
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Decrease in positions Same amount of positions Increase in positions
2013
2014
71
91
71
106
120
100
80
60
40
20
0
Bachelors Bachelor's & Graduate
2013
2014
Employer: Hiring Outlook
Employer: Degree Level Hiring For
12. CLICK
TO
EDIT
MASTER
TITLE
STYLE
34
41
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
7
8
7
6
7
8
7
6
4
5
3
3
2
6
4
2
1
5
8
24
20
17
15
14
20
37
46
52
96
5
0
7
3
7
16
26
14
22
16
22
38
73
0 20 40 60 80 100 120
Technology
Engineering
Government
Consulting
Accounting
Non-Pro!t
Financial Services
Education
Retail
Marketing, PR & Adv
Law & Criminal Justice
Human Services
Health, Pharma & Biotech
Construction
Hospitality & Tourism
Media & Enter.
Manufacturing
Transportation
Real Estate
Sports/Recreation
Energy/Petroleum
Arts
2013
2014
Employer Industries Represented
*Each employer identi!ed with up to three industries.
13. CLICK
TO
EDIT
MASTER
TITLE
STYLE
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
Employer Feedback
“[This was] our !rst year attending the event on
campus, and it’s an understatement to say we were
happy with the turnout. The turnout was amazing,
and we are proud to have been a sponsor of such an
event. We have hired many Mason graduates. We
anticipate tripling those numbers.”
“Thank you for accommodating us in a location that
would work for our large number of potential
applicants. I appreciate you remembering our
situation and having a plan. Our representatives
stayed busy the entire time. Several of your staff
stopped by to check on us to see if we needed
anything. One of your staff members even brought us
several bottles of water without being asked. From the
time we arrived in the morning until we departed your
staff was extremely helpful, very professional, and
quite pleasant to deal with. A huge thank you to the
entire team”
14. CLICK
TO
EDIT
MASTER
TITLE
STYLE
SOCIAL MEDIA &
WEBSITE ANALYSIS
Facebook Twitter
Followers/Likes Gained 20 57
Impressions
8,479 16,156
Engagements 233 321
URL Clicks n/a 115
Total Page Consumptions
381 n/a
(Content Clicks)
*Data ranges from September 15th to October 5th, 2014. We posted the vast majority of our Career
Fair information during this date range.
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
15. Website Traf!c Pageviews % Change
Index 23,579 17.11%
CLICK
TO
EDIT
MASTER
TITLE
STYLE
Student Career Fair Page
10,123 n/a
Employer Career Fair Page 6,971 67.53%
Event Calendar 3,854 - 10.16%
Student Documents Page 3,065 67.30%
Student OCI Page 2,288 27.18%
Employer Index Page 2,233 4.88%
Student Index Page 2,174 29.17%
Resources Page 1,985 34.49%
About Us Page 1,691 24.43%
Traf!c Sources Fall 2013 Sessions Fall 2014 Sessions % Change
Organic Search 13,473 18,801 39.55%
Direct 10,882 11,405 4.81%
Referral 8,212 7,042 - 14.25%
Social 237 422 78.06%
Email 5 68 126%
*Data ranges from September 15th to October 5th, 2014. We posted the vast majority of our Career Fair
information during this date range.
UNIVERSITY CAREER SERVICES | FALL 2014 CAREER FAIR REPORT
16. CLICK
TO
EDIT
MASTER
TITLE
STYLE
an of!ce of University Life
