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Product Life Cycle
Submitted by-
Aman Chouksey(16242)
Roshni sharma(16218)
love shekhawat(16240)
Divyank jain(16241)
2/22/2017MITSOT
2/22/2017MITSOT
 Sales- The sales have increased around 13-
15% after its launch in July 2016.
 Price- Lower price as compared to other brands
• Fair & Lovely – Rs. 115
• Revlon – Rs. 175
• Lakme – Rs. 150
 Product- Basic product no variant available.
 Distribution- Available in selective retail outlets
and cosmetic outlets
2/22/2017MITSOT
 Advertising- Creating awareness among young
college girls with surety of 14h long lasting
fairness.
 Marketing objective- Encouraging young girls to
try it by show casing its features.
2/22/2017MITSOT
2/22/2017MITSOT
 SALES – growth in sales.
 COST – average cost per customer is Rs. 150.
 PROFIT – growth in profits which results in rising
rapidly in new markets.
 MARKETING OBJECTIVES – growth in market
shares as earlier gained 2.9% and now increased to
2% more.
 PRODUCT – innovation taking place by introducing
new colours, as black, grey, brown, blue and green.
2/22/2017MITSOT
 PRICE – it is placed in mid-priced market
segment.
 DISTRIBUTION – increased to meet rising
demand and steps taken to counterfeit products.
 ADVERTISING – promoted through TVCs, print
advertisements, Point of Sales, Online
promotions or sponsoring beauty events.
2/22/2017MITSOT
2/22/2017MITSOT
 Sales: In 2014 sales were nearly Rs.1500-1700
crores, in 2015 and 2016 over Rs. 2000 crores.
 Profits: High profit margin
 Marketing objective: Trying to increase the
customer base and increase its market share.
 Price: Fair and Lovely - Rs. 96 to 110
Fairever - Rs.84
Himalaya natural glow - Rs. 76
Meglow - Rs. 97
2/22/2017MITSOT
 Product: Many diversified variants are available
such as fair & lovely multi vitamin, ayurvedic,
etc.
 Distribution: Easily available in retail outlets,
retail shops, chemist, and even in rural areas,
serving a customer base of 250 million.
 Advertisement: It is trying to differentiate its
brand through various promotion strategies.
2/22/2017MITSOT
2/22/2017MITSOT
2/22/2017MITSOT
2/22/2017MITSOT

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Plc ppt

  • 1. Product Life Cycle Submitted by- Aman Chouksey(16242) Roshni sharma(16218) love shekhawat(16240) Divyank jain(16241) 2/22/2017MITSOT
  • 3.  Sales- The sales have increased around 13- 15% after its launch in July 2016.  Price- Lower price as compared to other brands • Fair & Lovely – Rs. 115 • Revlon – Rs. 175 • Lakme – Rs. 150  Product- Basic product no variant available.  Distribution- Available in selective retail outlets and cosmetic outlets 2/22/2017MITSOT
  • 4.  Advertising- Creating awareness among young college girls with surety of 14h long lasting fairness.  Marketing objective- Encouraging young girls to try it by show casing its features. 2/22/2017MITSOT
  • 6.  SALES – growth in sales.  COST – average cost per customer is Rs. 150.  PROFIT – growth in profits which results in rising rapidly in new markets.  MARKETING OBJECTIVES – growth in market shares as earlier gained 2.9% and now increased to 2% more.  PRODUCT – innovation taking place by introducing new colours, as black, grey, brown, blue and green. 2/22/2017MITSOT
  • 7.  PRICE – it is placed in mid-priced market segment.  DISTRIBUTION – increased to meet rising demand and steps taken to counterfeit products.  ADVERTISING – promoted through TVCs, print advertisements, Point of Sales, Online promotions or sponsoring beauty events. 2/22/2017MITSOT
  • 9.  Sales: In 2014 sales were nearly Rs.1500-1700 crores, in 2015 and 2016 over Rs. 2000 crores.  Profits: High profit margin  Marketing objective: Trying to increase the customer base and increase its market share.  Price: Fair and Lovely - Rs. 96 to 110 Fairever - Rs.84 Himalaya natural glow - Rs. 76 Meglow - Rs. 97 2/22/2017MITSOT
  • 10.  Product: Many diversified variants are available such as fair & lovely multi vitamin, ayurvedic, etc.  Distribution: Easily available in retail outlets, retail shops, chemist, and even in rural areas, serving a customer base of 250 million.  Advertisement: It is trying to differentiate its brand through various promotion strategies. 2/22/2017MITSOT