Slides from project that i did in university for a course called New Product Development. This project showcases my ability to product creative strategies and ideas for a company and improve on its existing portfolio and brand.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
Slides from project that i did in university for a course called New Product Development. This project showcases my ability to product creative strategies and ideas for a company and improve on its existing portfolio and brand.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
“Fairness Cream” is a light non-greasy cream, with a unique blend of melanin suppressors, helps to lighten the skin tone, eliminate pigmentation problems naturally.
With multiple UV benefits
KEY BENEFITS
Visibly lightens complexion
Helps lighten / remove blemish, freckles and acne marks
Helps visibly lighten the hyper pigmentation in the skin
Nourishes skin to make it bright and radiant
Protects skin against harmful UV radiation
Significantly improves skin elasticity
Age defying results inspired by skin science (R&D Sami Labs) and delivered by SamiDirect. Look younger…… for longer
Call 09370322999 for more details.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
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Disclaimer: All images are copyright to their respective owners.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
“Fairness Cream” is a light non-greasy cream, with a unique blend of melanin suppressors, helps to lighten the skin tone, eliminate pigmentation problems naturally.
With multiple UV benefits
KEY BENEFITS
Visibly lightens complexion
Helps lighten / remove blemish, freckles and acne marks
Helps visibly lighten the hyper pigmentation in the skin
Nourishes skin to make it bright and radiant
Protects skin against harmful UV radiation
Significantly improves skin elasticity
Age defying results inspired by skin science (R&D Sami Labs) and delivered by SamiDirect. Look younger…… for longer
Call 09370322999 for more details.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
-----------------
Disclaimer: All images are copyright to their respective owners.
Fair & lovely - A case study on marketing strategies of fairness cream brands.Ahtezaz Parways
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
