The document explains the concept of a product as everything a person receives in an exchange, including tangible goods, services, and ideas. It emphasizes that organizations should focus on continuous improvements to meet consumer preferences, showcasing Apple as an example of successful product evolution. The presentation addresses various types of marketed products, including physical goods, services, and experiences.

1. PRODUCT
CONCEPT
Presented to :Hanisha Akoliya
(01)
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2. What Is a Product?
 Everything, both favorable and unfavorable,
that a person receives in an exchange.
 Tangible Goods
 Services
 Ideas
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3. Product Concept Definition
 Product concept is the idea that consumer
favors the products that offers the best quality
performance and features and that
organization should devote their energy in
making continuous product improvements that
articulate consumer preferences.
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4. Products that are marketed include
1. Physical goods
2. Services
3. Experiences
4. Events
5. Persons
6. Places
7. Organizations
8. Information
9. Ideas
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5. SOLID EXAMPLES
APPLE CO
• Apple is a well known company for its gadgets
and technologies such as the great iphones.
They started their iphone invention from
iphone 3g in 2009. In order for them to follow
the product concept, they evolved themselves
from iphone 3gs to the iphone 6+. As a result,
their marketing plan is getting better and better
throughout the years.
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6. THANK YOU
!!!
3/3/2018
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