Industries run on insecurities,
reasons and consequences.
This essay retraces the reasons why the south and east of Asia is obsessed with skin fairness. The history all the way from the effect colonization had on this issue to how Girls are affected nowadays by this obsession. And how marketing and giant companies like "Fair and Lovely" use this issue to profit.
Isra Al Harthi
Fair & Lovely case study and how it triggered Indians unfair obsession with white skin. How Indians considers dark skin as inferiors.? this unethical belief has been deeply rooted in our system for ages and we need to find a way to fight out of this.
Yesterdays Luxuries are Today’s Necessities-A Review on Luxury cars.IOSRJBM
This review article made an attempt to throw light on the luxury cars which has become today’s necessity and one of the important parameter in human life. The reviews made by the researchers before globalization and after globalization, have observed changes in this review paper.
Trend Research across different generation with respect to beauty and makeup ...DIPTASHREEMONDAL1
This includes different beauty and makeup trends that were prevalent across different generation. Cover 4 prominent generation- Baby Boomers, Gen X, Millennials, Gen Y.
Fair & Lovely case study and how it triggered Indians unfair obsession with white skin. How Indians considers dark skin as inferiors.? this unethical belief has been deeply rooted in our system for ages and we need to find a way to fight out of this.
Yesterdays Luxuries are Today’s Necessities-A Review on Luxury cars.IOSRJBM
This review article made an attempt to throw light on the luxury cars which has become today’s necessity and one of the important parameter in human life. The reviews made by the researchers before globalization and after globalization, have observed changes in this review paper.
Trend Research across different generation with respect to beauty and makeup ...DIPTASHREEMONDAL1
This includes different beauty and makeup trends that were prevalent across different generation. Cover 4 prominent generation- Baby Boomers, Gen X, Millennials, Gen Y.
Fairness creams play a wide role in cosmetic products. Twenty years back, some of the cosmetic items like fairness cream were considered as luxuries. But now, they have become as essential commodities to the consumers. Everybody wants to maintain a fair and glow in skin, so that they are using fairness cream which helps to maintain a fair and healthy hair. Today the fairness cream marketplace is very jam-packed and ready for action and so numerous companies are trying to capture the market with their contemporary expertise. Each invention is diverse by excellence, cost, perfume, volume, wrapping.
The project aims to know about the Retailers preference on various brand of fairness cream in Virudhunagar District. The objective of the project is to study the factors influencing the preference of fairness cream. The data is collected using a structured questionnaire. They were enquired about the fast moving fairness cream, awareness and preference of fairness cream product. The sample size is 105 and a well-structured Questionnaire is used to collect details from the retailers. Percentage Analysis is used to represent data and derive at important findings and inferences.
Consumer behaviour will control the verdict on product purchasing by consumers. This paper is intended to study on the factors that influence consumer behaviour with regard to purchasing Avon products in Malaysia, specifically women.
This paper presents an understanding of Personal Care Industry in India. The formal definition of personal care products is presented along with the categorization of personal care products. The paper highlights the consumer’s brand preferences of the Five Personal Care Products ( shaving creams, shaving blades, face cream, hair dye and deodorants). The present study is a sample study based on empirical data. The study is carried out by applying a focus group and survey method. Data for the study was collected from male visitors of different super markets, malls and specialty stores from twin cities of Hyderabad & Secunderabad. The primary data was collected from 1062 male respondents: Out of these 1062 responses, only 916 were considered for the purpose of analysis as these were complete and usable in all respects. An Empirical Study of Brand Consciousness prevalent among males is presented in this paper. Males who are generally considered as not being very particular about the brand they use in case of personal care products have proved to be otherwise.
The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men’s perception of women and their expectations of women’s appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today’s advertisements.
CONSUMER PREFERENCIAL BUYING PATTERNS OF COSMETICS IN SOURTHERN PART OF TAMIL...IAEME Publication
Cosmetics as in the Indian Drugs and Cosmetics Act, 1940 mean “articles meant to be rubbed, poured, sprinkled, or sprayed or introduced into or otherwise applied to the human body or any part therefore for cleansing, beautifying, promoting attractiveness or altering the appearance. In the last few years the consumption of cosmetics has touched new heights and the curve is shooting upwards and hence the controls sought to be exercised on the drugs have been extended to a certain extent to the cosmetics”. In the modern world beauty is more than skin deep – it is feeling good as well as looking good. A healthy diet, with plenty of fresh fruits and vegetables and lot of mineral water to drink, regular exercise, fresh air sleep though gives a foundation for beauty routine, he sprawling beauty parlors for ladies and also men, and not speak of the change of times and emulation of other countries and Miss Universe contests have heightened craze for cosmetics.
Fair & Lovely, a branded product of Hindustan Unilever Ltd. .docxlmelaine
Fair & Lovely, a branded product of Hindustan Unilever Ltd.
(HUL), is touted as a cosmetic that lightens skin color. On its web-
site (hul.co.in), the company calls its product “the miracle worker,”
“proven to deliver one to three shades of change.” While tanning is
the rage in Western countries, skin lightening treatments are popu-
lar in Asia.
According to industry sources, the top-selling skin lightening
cream in India is Fair & Lovely from Hindustan Unilever Ltd.
(HUL), followed by CavinKare’s Fairever brand. HUL’s Fair &
Lovely brand dominated the market with a 90 percent share until
CavinKare Ltd. (CKL) launched Fairever. In just two years, the
Fairever brand gained an impressive 15 percent market share.
HUL’s share of market for the Fair & Lovely line generates about
$60 million annually. The product sells for about 23 rupees ($0.29)
for a 25-gram tube of cream.
The rapid growth of CavinKare’s Fairever (www.cavinkare
.com) brand prompted HUL to increase its advertising effort and
to launch a series of ads depicting a “fairer girl gets the boy theme.”
One advertisement featured a financially strapped father lamenting
his fate, saying, “If only I had a son,” while his dark-skinned daugh-
ter looks on, helpless and demoralized because she can’t bear the
financial responsibility of her family. Fast-forward and plain Jane
has been transformed into a gorgeous light-skinned woman through
the use of a “fairness cream,” Fair & Lovely. Now clad in a mini-
skirt, the woman is a successful flight attendant and can take her
father to dine at a five-star hotel. She’s happy and so is her father.
In another ad, two attractive young women are sitting in a bed-
room; one has a boyfriend and, consequently, is happy. The darker-
skinned woman, lacking a boyfriend, is not happy. Her friend’s
advice: Use a bar of soap to wash away the dark skin that’s keeping
men from flocking to her.
HUL’s series of ads provoked CavinKare Ltd. to counter with
an ad that takes a dig at HUL’s Fair & Lovely ad. CavinKare’s
ad has a father–daughter duo as the protagonists, with the father
shown encouraging the daughter to be an achiever irrespective of
her complexion. CavinKare maintained that the objective of its new
commercial is not to take a dig at Fair & Lovely but to “reinforce
Fairever’s positioning.”
Skin color is a powerful theme in India, and much of Asia,
where a lighter color represents a higher status. While Americans
and Europeans flock to tanning salons, many across Asia seek ways
to have “fair” complexions. Culturally, fair skin is associated with
positive values that relate to class and beauty. One Indian lady com-
mented that when she was growing up, her mother forbade her to
go outdoors. She was not trying to keep her daughter out of trouble
but was trying to keep her skin from getting dark.
Brahmins, the priestly caste at the top of the social hierarchy,
are considered fair because they traditionally stayed inside, po ...
1
4
Popular Culture – Cosmetic Industry
Jennifer Moore
IDS – 404 Pop Culture
2-2 Activity Topic Introduction
Southern New Hampshire University
November 6, 2022
The cosmetic industry is a billion-dollar industry with a long and complicated history. Its roots can be traced back to Ancient Greece when women would use natural ingredients to beautify themselves. Over time, the industry grew and changed, and today, cosmetic products are widely available and used by people of all ages (Sickler, 2022). One popular cosmetic product that is widely used is mascara. Mascara is used to making the eyes look larger and more open, and it can also be used to create a false lash effect. Mascara is available in a variety of colors, and it can be used to create a variety of looks.
Mascara represents a popular culture that is popular with women. The population that engages with this area of popular culture is typically women. The mascara industry is marketed to women and typically contains products that are designed to enhance the appearance of the eyelashes. The larger global society has impacted mascara in a few ways. For one, the popularity of natural beauty products has led to an increase in the use of natural mascara formulas. Mascara has also been impacted by popular culture. For example, the rise of the “big eye” look in the 1990s saw an increase in the popularity of volumizing mascaras (Bazaar, 2020).
Additionally, the trend for fuller and darker eyelashes has led to the development of more intense mascaras that can create a more dramatic look. One reason that cosmetics became something so associated with women is that women have traditionally been more concerned about their looks than men. Women have been socialized to care about their appearance, and they have been taught to believe that their looks are important (Britton, 20212). The general education interdisciplinary lens for analyzing mascara and the cosmetic industry was easy to choose because it is a lens that I have been interested in for a while. Additionally, this lens allows for a more in-depth analysis of the topic than the other lenses that were available.
However, I would have liked to have had more lenses available to choose from to explore different aspects of the cosmetic industry. Mascara is commonly used in the cosmetic industry and is often seen as a necessary part of everyday life. The population is growing increasingly interested in the cosmetic industry and its products, which in turn has led to an increase in the sale of mascara. Societal situations such as the high rates of female unemployment and the rise of unrealistic beauty standards have led more women to turn to mascara as a means of improving their appearance. The use of a general education interdisciplinary lens allows for a more in-depth understanding of the ways in which mascara has been used and abused throughout history.
Reference
Bazaar. (2020, August 28). The best 1990s makeu.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Fairness creams play a wide role in cosmetic products. Twenty years back, some of the cosmetic items like fairness cream were considered as luxuries. But now, they have become as essential commodities to the consumers. Everybody wants to maintain a fair and glow in skin, so that they are using fairness cream which helps to maintain a fair and healthy hair. Today the fairness cream marketplace is very jam-packed and ready for action and so numerous companies are trying to capture the market with their contemporary expertise. Each invention is diverse by excellence, cost, perfume, volume, wrapping.
The project aims to know about the Retailers preference on various brand of fairness cream in Virudhunagar District. The objective of the project is to study the factors influencing the preference of fairness cream. The data is collected using a structured questionnaire. They were enquired about the fast moving fairness cream, awareness and preference of fairness cream product. The sample size is 105 and a well-structured Questionnaire is used to collect details from the retailers. Percentage Analysis is used to represent data and derive at important findings and inferences.
Consumer behaviour will control the verdict on product purchasing by consumers. This paper is intended to study on the factors that influence consumer behaviour with regard to purchasing Avon products in Malaysia, specifically women.
This paper presents an understanding of Personal Care Industry in India. The formal definition of personal care products is presented along with the categorization of personal care products. The paper highlights the consumer’s brand preferences of the Five Personal Care Products ( shaving creams, shaving blades, face cream, hair dye and deodorants). The present study is a sample study based on empirical data. The study is carried out by applying a focus group and survey method. Data for the study was collected from male visitors of different super markets, malls and specialty stores from twin cities of Hyderabad & Secunderabad. The primary data was collected from 1062 male respondents: Out of these 1062 responses, only 916 were considered for the purpose of analysis as these were complete and usable in all respects. An Empirical Study of Brand Consciousness prevalent among males is presented in this paper. Males who are generally considered as not being very particular about the brand they use in case of personal care products have proved to be otherwise.
The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such advertisements. It was observed that advertisements showing unrealistic body images of women pressurized them to conform to body norms. It was also observed that these advertisements affect the way women are accepted in the society. Men’s perception of women and their expectations of women’s appearance are also affected in the process. Majority of the respondents agreed that they would like to see more reality-based images in today’s advertisements.
CONSUMER PREFERENCIAL BUYING PATTERNS OF COSMETICS IN SOURTHERN PART OF TAMIL...IAEME Publication
Cosmetics as in the Indian Drugs and Cosmetics Act, 1940 mean “articles meant to be rubbed, poured, sprinkled, or sprayed or introduced into or otherwise applied to the human body or any part therefore for cleansing, beautifying, promoting attractiveness or altering the appearance. In the last few years the consumption of cosmetics has touched new heights and the curve is shooting upwards and hence the controls sought to be exercised on the drugs have been extended to a certain extent to the cosmetics”. In the modern world beauty is more than skin deep – it is feeling good as well as looking good. A healthy diet, with plenty of fresh fruits and vegetables and lot of mineral water to drink, regular exercise, fresh air sleep though gives a foundation for beauty routine, he sprawling beauty parlors for ladies and also men, and not speak of the change of times and emulation of other countries and Miss Universe contests have heightened craze for cosmetics.
Fair & Lovely, a branded product of Hindustan Unilever Ltd. .docxlmelaine
Fair & Lovely, a branded product of Hindustan Unilever Ltd.
(HUL), is touted as a cosmetic that lightens skin color. On its web-
site (hul.co.in), the company calls its product “the miracle worker,”
“proven to deliver one to three shades of change.” While tanning is
the rage in Western countries, skin lightening treatments are popu-
lar in Asia.
According to industry sources, the top-selling skin lightening
cream in India is Fair & Lovely from Hindustan Unilever Ltd.
(HUL), followed by CavinKare’s Fairever brand. HUL’s Fair &
Lovely brand dominated the market with a 90 percent share until
CavinKare Ltd. (CKL) launched Fairever. In just two years, the
Fairever brand gained an impressive 15 percent market share.
HUL’s share of market for the Fair & Lovely line generates about
$60 million annually. The product sells for about 23 rupees ($0.29)
for a 25-gram tube of cream.
The rapid growth of CavinKare’s Fairever (www.cavinkare
.com) brand prompted HUL to increase its advertising effort and
to launch a series of ads depicting a “fairer girl gets the boy theme.”
One advertisement featured a financially strapped father lamenting
his fate, saying, “If only I had a son,” while his dark-skinned daugh-
ter looks on, helpless and demoralized because she can’t bear the
financial responsibility of her family. Fast-forward and plain Jane
has been transformed into a gorgeous light-skinned woman through
the use of a “fairness cream,” Fair & Lovely. Now clad in a mini-
skirt, the woman is a successful flight attendant and can take her
father to dine at a five-star hotel. She’s happy and so is her father.
In another ad, two attractive young women are sitting in a bed-
room; one has a boyfriend and, consequently, is happy. The darker-
skinned woman, lacking a boyfriend, is not happy. Her friend’s
advice: Use a bar of soap to wash away the dark skin that’s keeping
men from flocking to her.
HUL’s series of ads provoked CavinKare Ltd. to counter with
an ad that takes a dig at HUL’s Fair & Lovely ad. CavinKare’s
ad has a father–daughter duo as the protagonists, with the father
shown encouraging the daughter to be an achiever irrespective of
her complexion. CavinKare maintained that the objective of its new
commercial is not to take a dig at Fair & Lovely but to “reinforce
Fairever’s positioning.”
Skin color is a powerful theme in India, and much of Asia,
where a lighter color represents a higher status. While Americans
and Europeans flock to tanning salons, many across Asia seek ways
to have “fair” complexions. Culturally, fair skin is associated with
positive values that relate to class and beauty. One Indian lady com-
mented that when she was growing up, her mother forbade her to
go outdoors. She was not trying to keep her daughter out of trouble
but was trying to keep her skin from getting dark.
Brahmins, the priestly caste at the top of the social hierarchy,
are considered fair because they traditionally stayed inside, po ...
1
4
Popular Culture – Cosmetic Industry
Jennifer Moore
IDS – 404 Pop Culture
2-2 Activity Topic Introduction
Southern New Hampshire University
November 6, 2022
The cosmetic industry is a billion-dollar industry with a long and complicated history. Its roots can be traced back to Ancient Greece when women would use natural ingredients to beautify themselves. Over time, the industry grew and changed, and today, cosmetic products are widely available and used by people of all ages (Sickler, 2022). One popular cosmetic product that is widely used is mascara. Mascara is used to making the eyes look larger and more open, and it can also be used to create a false lash effect. Mascara is available in a variety of colors, and it can be used to create a variety of looks.
Mascara represents a popular culture that is popular with women. The population that engages with this area of popular culture is typically women. The mascara industry is marketed to women and typically contains products that are designed to enhance the appearance of the eyelashes. The larger global society has impacted mascara in a few ways. For one, the popularity of natural beauty products has led to an increase in the use of natural mascara formulas. Mascara has also been impacted by popular culture. For example, the rise of the “big eye” look in the 1990s saw an increase in the popularity of volumizing mascaras (Bazaar, 2020).
Additionally, the trend for fuller and darker eyelashes has led to the development of more intense mascaras that can create a more dramatic look. One reason that cosmetics became something so associated with women is that women have traditionally been more concerned about their looks than men. Women have been socialized to care about their appearance, and they have been taught to believe that their looks are important (Britton, 20212). The general education interdisciplinary lens for analyzing mascara and the cosmetic industry was easy to choose because it is a lens that I have been interested in for a while. Additionally, this lens allows for a more in-depth analysis of the topic than the other lenses that were available.
However, I would have liked to have had more lenses available to choose from to explore different aspects of the cosmetic industry. Mascara is commonly used in the cosmetic industry and is often seen as a necessary part of everyday life. The population is growing increasingly interested in the cosmetic industry and its products, which in turn has led to an increase in the sale of mascara. Societal situations such as the high rates of female unemployment and the rise of unrealistic beauty standards have led more women to turn to mascara as a means of improving their appearance. The use of a general education interdisciplinary lens allows for a more in-depth understanding of the ways in which mascara has been used and abused throughout history.
Reference
Bazaar. (2020, August 28). The best 1990s makeu.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Not fair, but lovely.
1. Not fair, But lovely.
Industries run on insecurities,
reasons and consequences.
N1610
December14,2017
word count: 2150
2. An obsession with fair skin has been documented across a multitude of
cultures (Chia, et al., 2012). This phenomenon is noticeable across both
genders but more on women because women are associated with beauty.
Particularly in South and East Asia (Parameswaran and Cardoza, 2009).
The obsession with fair skin has been linked to British colonialism (Glenn,
E.N., 2008). Recent research by Mishra (2015) demonstrated that Indian
consumers attitudes and expectations have not changed. In this essay, the
obsession with fair skin products will be illustrated through a review of skin
care adverts which mainly targets women. It is argued that the obsession
with fair skin makes it acceptable for skin care products to be openly
offensive. The essay will critically discuss how corporations benefit from
individuals’ insecurities and work on deteriorating them (ref). This essay will
mainly use Fair and Lovely to discuss.
The structure of the essay will be in four parts.The first part will discuss the
obsession of fairness in South and East Asia mainly India and its link to
European colonialism. Secondly, an analysis of the lighting creams market
sales in South East Asia will decipher how cosmetic giants pick up on
individual’s skin insecurities for financial gains. Lastly, real life stories of
people affected by this phenomenon will be elucidated, highlighting what
activists are trying to do to overcome the fairness obsession.
In many Asian, Middle Eastern and African societies, fair skin has
frequently been set as a standard of beauty. European colonisation in such
regions further imposed the fair skin ideal (Parameswaran and Cardoza,
2009), and hence are often blamed for being the source of the fairness
obsession (Glenn, 2008). However, critics don't always acknowledge that
several North African and Asian cultures had fairness as a mark of beauty
3. preceding European contact (Parameswaran and Cardoza, 2009). Indian
folk songs often complimented women who had skin "the color of butter"
(Indian butter is white). In pre-colonial times, women in Indonesia used
natural homemade skin remedies to lighten their skin (ibid). As wealthier
people did not work in the sun, their skin colour tended to be paler making
light skin a mark of prosperity and elegance. (Glenn, 2008) Size is another
bodily feature which displays status in some cultures as bigger size implied
wealth(Poorani, 2012). Furthermore, writer Ibn Battuta noted that a perfect
woman must be "pure, white and fat" (Leistikow, 2003).
Nevertheless, Europeans are accountable for introducing destructive racial
notions to Non-Europeans when they were colonised (reference). Pre-
colonial colourism in many cultures is essentially different from modern
Western racism (Eric P.H et.al., 2008). Discrimination on the social
meanings linked to skin complexion is colourism while racism is prejudice
directed towards someone of a different race (Hunter, 2007). Even though
skin prejudice was the result of light skinned invaders from the West, the
East have adopted these norms and made them an integral part of their
cultures and practices (ibid).
Historically, women in South India bathed in water and turmeric as it
contains skin lightening properties (Parameswaran and Cardoza, 2009). In
China, “milk-white” skin is a representation of beauty, some Chinese
women swallow powdered pearls in hope of lighter complexion (China
Daily, 2006). The desire for white skin is present in many Asian cultures,
regardless of their diverse differences. (Isa and Kramer, 2003; Russell,
Wilson and Hall, 1992).
4. Economically incentivised skin care corporations create adverts to
emphasise skin colour insecurities without caring about the social
standards they are setting (Glenn, 2008).
Advertisements are a clear way of analysing a particular social issue.
Advertising is a critical archival record for learning about cultural images
and texts (Belk and Pollay 1985). Research conducted by The Consumer
Association chose six magazines from four Asian countries to analyse how
brands reinforce and create beauty standards through their advertisements
(Eric P.H et.al., 2008). The research found that skin care products always
link white skin with naturalness by using words like “recover,” “rejuvenate,”
“repair,” “prevent,” “refresh,” “retain,” and “revitalize” to emphasize that the
product will help to regain the natural skin. Telling people that non white is
not natural (ibid). Skin care manufacturers spend billions of dollars on
advertising skin whitening products,seeking financial benefits from Asian’s
desire for fair skin (Nielsen Company, 2007).
Advertisements are produced a certain way to maximise demographic and
ensure more sales for the company. Advertisers use generalised sentences
relating to viewer insecurities which attracts future consumers (for example,
100% marks reduced, Figure. 3). For example, Fair & Lovely adverts
directed at men displayed confidence boosts after using their cream (Fair
and Lovely, 2017). These advertisements trigger personal insecurities in
men (e.g. finding a woman), and making them feel bad about themselves.
This method is used by a wide range of beauty companies that target men
5. and women’s insecurities (Poorani, 2012). This technique of advertising
can be particularly harmful for women as they are most insecure about their
appearance and vulnerable to such advertisements (Poorani, 2012).
In South Asia, advertisements allude sensitive topics such as marriage and
university admissions (Chia, et al., 2012). An example of this is the Fair &
Lovely Story of a Prince advert (YouTube, 2017). Dark skinned individuals
are shown as undesirable and unsuccessful until they start using the skin
lightening cream and their fate is turned around (Chia, et al., 2012). Again,
this builds on individual insecurities in order to degrade people to buying
certain products.
Companies like Fair & Lovely use social issues and movements in their
adverts to strengthen their public image. For example, in the 80’s arranged
marriages were common and Fair & Lovely’s adverts encouraged women
to choose their own spouses, pushing cultural boundaries. Furthermore, in
the 90s women desired equal partnership in marriages and Fair & Lovely
used this topic to inspire women to believe the notion is possible, through
their adverts. In the 2000s, when society believed that a woman’s place
was at home, Fair & Lovely adverts encouraged women to choose their
own career (fairandlovely.in, 2017). This way, the company personally
targeted women by enticing them with hope in such matters. Fair & Lovely
profess to helping women build their confidence by creating positive
changes in society (fairandlovely.in, 2017). However, their adverts
implicate this can only be done through changing one’s skin complexion.
In 2014,the Advertising Standards Council of India banned advertisements
portraying darker skinned individuals as inferior but are still being
6. promoted. Skin-lightening advertisements still appear in newspapers, TV
and billboards which feature Bollywood celebrities (the Guardian, 2017).
The use of Bollywood celebrities endorsing such products sways the public
into buying them, further increasing sales for skin care manufacturers.
In 2006, the skin care market was valued at $200M, growing at 15% per
annum, with Fair & Lovely holding a commanding 70% market share
(Marketing Practice, 2006). According to a report by market researchers
ACNielsen, the market has doubled in value in the last four years and is
growing at 18% per year (Rajesh, 2017). Therefore, it can be said that the
skin-care market is being dominated by a skin-whitening brand which
further insinuates their success in luring consumers through dwelling on
their insecurities.
Fair & Lovely is the biggest skin whitening cream in the global market and
was first launched in India in 1975 (fairandlovely.in, 2017). The Fair &
Lovely website asserts that when the product was introduced, it provided
effective and visible fairness to women (ibid). However, there is no proof
that that this statement is true. Fair & Lovely claim their products give hope
to millions of women in Asia, for the world to perceive their appearance in a
positive light (www.fairandlovely.in, 2017). Fair & lovely exhibits their
products as a ‘need’ and not a ‘want’, and without it you cannot face to go
outside. Fair & Lovely is a brand under Unilever, a British/Dutch company.
It can be said the creators of this brand saw skin insecurities as a way to
make money and affected their morale through deterioration.
Global brands like Estee Lauder and L’Oreal mainly used caucasian
models. Moreover, most Korean and Japanese advertisements used white
7. European or American models. In Korea, Hongkong and Japan, local
models aren’t usually the first pick to appear on adverts for global brands.
However, 82% percentof Indian ads used Indian models or celebrities (Eric
P.H et.al., 2008). Global beauty contests along side with Bollywood are the
reason indian viewers are different from other Asian societies. From 1990-
2006,11 Indian models won these titles. This has made brands change the
way they only display Caucasian models but also use local models.
Furthermore, Bollywood dominates over Hollywood in India which reduces
the impact of Hollywood ideologies and beauty standards on Indians.
Indian celebrities appear to be the presiding body ideals for Indian women
(ibid).
Nonetheless,Bollywood togetherwith Indian advertising agencies still show
preference for lighter skinned models. Recognised actresses support
certain beauty products and fans follow by using these products, in hopes
of imitating their idols.
Their argument is that they are giving people what they want to see or what
people deem as beautiful (www.DW.com, 2017). The issue with this is the
social standards it channels. Spreading these notions of beauty often leave
women who do not fit within this standard to struggle with appearance and
self-confidence (Eric P.H et.al., 2008). Women and men feel pressured by
what society claims as beauty, and hence are willing to do whatever it
takes to feel beauty. The beauty industry is very large and has been
expanding for years, with optimistic projections. With new products
launching frequently, the public cannot wait to get the latest beauty trends
(ibid).
8. Products such as Fair & Lovely makes dark complexion paler, but not
white. This means that after using the product, skin becomes greyer/paler,
but not fair/white. As companies do not want demand for their product to
stop, they advertise that ultimate beauty is white as cotton, hence people
are never happy with the shade of pale they are. Thus, they continue to buy
skin-whitening products and companies continue to give them hopes of
unachievable complexions (Karnani, 2007). Figure 2 is an example of fair
and lovely advert.
Complexion not only affects a woman’s beauty perception but also marital
prospects,job prospects, social status, and earning potential in many Asian
countries(Ashikari 2003b; Goon and Craven 2003; Leslie 2004). Mamata,
a girl from Bengal, poisoned herself to death, because she was repeatedly
declined for marriage arrangements due to her dark skin.This issue of dark-
skin created a painful life for Mamata, leading her to take her own life.
Unfortunately, Mamata is not the only woman to have taken her life
because of dark-skin insecurities.In 2014,a 32-year-old school teacher set
herself on fire after relentless taunts from her own family about her dark
complexion (Huffington Post India, 2017). To many in the Western world,
the obsession of fair skin might seem as an insignificant issue, but many
lives are affected by it every day. A large amount of money is spent on
brides before weddings to lighten their skin colour in order for them to look
their best at the ceremony (the Guardian, 2017).
9. To achieve change there needs to be a way for Indian media to link dark
skin with beauty, strength and success. Many campaigns fight against
these companies and attempt to raise awareness about inclusivity of
beauty beyond colour. Kavitha Emmanuel the creator of Women of Worth
campaign is an Indian NGO, introduced in 2009, standing up to the bias
towards lighter skin. It is not “anti-white”, but about including beauty beyond
colour. The campaign is supported by the Bollywood actor Nandita Das and
offers people a forum to reveal their personal stories of skin colour injustice
(the Guardian, 2017).
In 2016, three students at the University of Texas, Austin, started Unfair &
Lovely, an Instagram campaign opposing this issue. The #unfairandlovely
hashtag invited darker-skinned individuals to share photos of themselves
(The Guardian, 2017).
Fatima Lodhi, a Pakistani young woman, introduced the country’s first anti-
colourism movement.called Dark is Divine. Now, she leads talks at schools
to make students aware about skin colour discrimination (The Guardian,
2017). Women’s attitudes are changing as their confidence rises, from
education, employment and financial independence outside home (ibid).
However, these campaigns face colossal issues, since their efforts are not
supported by the advertising budgets of the cosmetics and film industries.
They are only able to afford print and social media which is incomparable to
10. big cosmetic brands as their ads are displayed in magazines, billboards,
web banners, and television (Segran, 2017).
Ultimately, substantial change will only arise when these powerful
industries feel pressured to include more comprehensive perceptions of
beauty in their adverts. Thus, this helps to calibrate consumer preferences
from the top down (ibid). If this is achieved, the market will be lovely and
fair.
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