Creative campaign for Gillette of North America to attract new consumers and reinforce brand loyalty with current Gillette customers.
Final project for the course Creative Thinking and Problem Solving at Emerson College in Boston.
Presented in December 2012.
Creative campaign for Gillette of North America to attract new consumers and reinforce brand loyalty with current Gillette customers.
Final project for the course Creative Thinking and Problem Solving at Emerson College in Boston.
Presented in December 2012.
Selling Based on Seasonality: Creative Ways to Drive Holiday Purchases Year-R...Sarah Frazier
Congratulations, you own a trophy shop, sign shop, apparel decorating business or offer a combination of graphic services! Whether you are just starting your business or you’ve been in business for years, one aspect often taken for granted is the sales function. As funny as it sounds, many business owners forget to plan how their business will drive revenue. Just because you’ve opened your doors for business doesn’t mean customers will come; building a solid customer base and generating new sales each month requires planning, preparation and hard work!
Why not sell around seasonality? Seasonality capitalizes on occasion. It provides a natural time-based selling approach to promote purchases around an event and leverages consumer emotions to prompt impulse purchases. And the philosophy behind seasonality isn’t limited to just the major holidays. If Christmas isn’t around the corner, create an occasion of your own. Sometimes the obscure and fun ideas catch on with customers, and, can also capture the attention of media giving you priceless exposure. With that spirit in mind, here are outside-the-box sales ideas for every month of the year…let the creative promotions begin!
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
Learn the proven methods of creating brand preference, brand recall and top of mind awareness. Learn how to use TV and radio effectively. Learn what makes a creative AND an effective ad. Learn why rhyme, rhythm and melody are crucial ingredients.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
We are proud to announce our twenty-fourth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Selling Based on Seasonality: Creative Ways to Drive Holiday Purchases Year-R...Sarah Frazier
Congratulations, you own a trophy shop, sign shop, apparel decorating business or offer a combination of graphic services! Whether you are just starting your business or you’ve been in business for years, one aspect often taken for granted is the sales function. As funny as it sounds, many business owners forget to plan how their business will drive revenue. Just because you’ve opened your doors for business doesn’t mean customers will come; building a solid customer base and generating new sales each month requires planning, preparation and hard work!
Why not sell around seasonality? Seasonality capitalizes on occasion. It provides a natural time-based selling approach to promote purchases around an event and leverages consumer emotions to prompt impulse purchases. And the philosophy behind seasonality isn’t limited to just the major holidays. If Christmas isn’t around the corner, create an occasion of your own. Sometimes the obscure and fun ideas catch on with customers, and, can also capture the attention of media giving you priceless exposure. With that spirit in mind, here are outside-the-box sales ideas for every month of the year…let the creative promotions begin!
Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond.
Learn the proven methods of creating brand preference, brand recall and top of mind awareness. Learn how to use TV and radio effectively. Learn what makes a creative AND an effective ad. Learn why rhyme, rhythm and melody are crucial ingredients.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
We are proud to announce our twenty-fourth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Beginners guide how to make it in the music industryWilson A.
Beginners guide how to make it in the music industry.
With the digital technology age we live in, it has become much easier for music to
be made without professional studio’s and equipment, no longer do you need
special skills, you don’t even need to be able to play an instrument, we live in a
time where everybody and their sister can and does make music.
Which brings me to the point of songs, because you made some music doesn’t
mean you got a hit that record companies will be rushing to take from you, you’ve
probably heard record labels saying “we don’t know what where looking for, but
will recognize it when we hear it”, which doesn’t help you as the artist(s).
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Five Music Marketing Ideas That Could Pay Dividends NowGlenn Sabin
Five music marketing ideas that can be implemented by most any brand that wishes to drive consumer behavior through the lens of music.
These concepts can be executed quickly and without costing an arm and a leg, allowing brands to leverage what customers want the most: quality information and answers to their problems.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
How Singers & Songwriters Can Build a Social Media FollowingFiverr
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. 2 | How a Jingle Can Make Your Business Memorable
Never Underestimate
the Power of Music
All of us have heard a song at the
grocery store or a party that upgraded our mood
from good to great. And some experts say that music can
truly rewire your brain and may even someday help humans
overcome certain illnesses. So of course, it makes perfect
sense that brands and businesses have a long history
of harnessing the power of music through the
commercial advertising jingle.
3. 3 | How a Jingle Can Make Your Business Memorable
The Lasting Power of Jingles
Most cultural historians agree that the first commercial
jingle was created in 1923 for General Mills’ Wheaties
cereal. This ditty. “Have You Tried Wheaties?”, marked
the birth of the form. Some of the most popular jingles
of all time include “I’d Like to Buy the World a Coke”
(Coca-Cola), “I Wish I Were an Oscar Mayer Weiner”
(Oscar-Mayer), and “You Deserve a Break Today”
(McDonald’s).
The fact that we’re even talking about these jingles
decades later only proves their lasting power. A well-
crafted jingle can do more than simply sell a product
- it can lodge itself deep into the cultural consciousness,
taking the associated brand along for the ride.
In this eBook, we’ll talk about the power of the
commercial advertising jingle, and how it’s a marketing
tool that a business of any size can use to their benefit.
4. 4 | How a Jingle Can Make Your Business Memorable
Make an Introduction
As a business owner, your most precious moments
are the ones where you’re connecting with a potential
consumer for the first time. Whether they’re visiting
your website or hearing your commercial on the radio,
you only have a few seconds to make a meaningful
connection with them. While it may be a sobering thing
to consider, the last thing they want to hear is another
commercial. You need to set yourself apart and this is
exactly what a jingle can do.
As with any blind introduction, put all the pertinent
information up front - your business name, maybe even
your slogan. You also don’t want to be stiff. Have a lively
jingle, one that makes people happy, or at least hopeful.
It’ll make them want to think of you.
5. 5 | Fiverr Seller Best Practices
Show Your Personality
Your jingle should show off your brand’s personality.
Is your brand funny? Hopeful? Inspiring? Dependable?
As we mentioned earlier, it should make people happy
- but if you deal in a more serious arena (e.g., life
insurance, an organization that assists the homeless),
then hopeful or optimistic are better than happy or
upbeat.
But no matter the specific mood of your jingle, it’s
important that it has something about it that is unique
to your brand. Call it a spark of personality, or even the
musical essence of what your brand really, truly is.
6. 6 | How a Jingle Can Make Your Business Memorable
Instant Rebrand
There comes a time for many businesses when they
need to rethink their marketing strategy. Maybe
they’re looking to expand their clientele, introduce a
new product, or even use a rebrand to better convey
their values and purpose. Whatever the case may be,
a jingle can help you reset and reshape your potential
customers’ overall impression of your brand.
For example, take Chili’s jingle about their baby back
ribs. The purpose of this was to promote a specific item
on their menu. All these years later, it’s still considered
one of the catchiest jingles in marketing history.
7. 7 | How a Jingle Can Make Your Business Memorable
Instant Rebrand
In 2003, McDonald’s struck up a sponsorship deal
with music star Justin Timberlake. The result was a
pop jingle called “I’m Lovin’ It,” which became the
basis for their new slogan and theme song. It quickly
repositioned the brand as young and hip, while also
giving them a new emotional angle.
If you’re looking to make people think about your
business differently, a jingle may be the way to go. When
strategizing exactly how a jingle can help you connect
with a wider audience, think about what exactly you’re
trying to achieve. What new information do you want
customers to know? Do you want to reach a different
demographic? What are the opportunities out there
for you and your business? Once you have the answers
to these questions, you get craft a jingle that helps you
accomplish your goals.
8. 8 | How a Jingle Can Make Your Business Memorable
Follow People Around
Jingles have a funny way of getting into people’s heads. There’s not
a lot of scientific data out there about how or why this works, but it’s
clearly the case. After all, who hasn’t suddenly had a jingle that they
hadn’t heard in years, maybe even since their childhood, stuck in their
head during a random elevator ride up to the office?
A jingle can make your business memorable by wrapping it up in a song.
We hear so many slogans, phone numbers, and business names on a daily
basis that it can be easy to forget them within a few seconds. But a jingle
gives them staying power by harnessing the power of music and melody.
A perfect non-marketing example of this would be the alphabet song; we
use music to help young people remember these 26 letters that make up
the foundation of human language.
Given this, you need to use your jingle wisely. Terrible lyrics or a saccharine
melody might push your jingle into the realm of annoyance or even parody,
and that’s not something you want stuck in your customers’ heads.
9. 9 | How a Jingle Can Make Your Business Memorable
So How Do I Make a Jingle?
Now that you know how jingles can make your business
memorable and connect you with new customers, how
do you make one for yourself?
For starters, no matter how musically talented you are,
it’s probably a good idea to hire a musical collaborator.
They can help you land the music and lyrics that fit
with your business. They can also help you figure out a
format that works best for you. For instance, you may be
thinking you want an epic song like “I’d Like to Buy the
World a Coke,” when all you really need is a four-second
jingle like the one that closes some of McDonald’s
“I’m Lovin’ It”-themed commercials.
10. 10 | How a Jingle Can Make Your Business Memorable
So How Do I Make a Jingle?
Once you have a jingle that you
think works, talk to your core group
of associates, friends, and family
members to see what they think
of it. Get their initial reactions, but
also come back to them a day or two
later. Did the jingle get stuck in their
head? Did they like the song more
and more as time went by? These
later reactions are as valuable, if
not more valuable, than their initial
reactions.
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