Amazon's Fire Phone failed due to entering an established smartphone market late without superior technology to attract customers from Apple and Android. It also had limited app selection and a flashy 3D interface that reviewers found underwhelming. Burger King's Satisfries were marketed as healthier but actually had more calories than regular fries and cost more, so customers were not aware of their alleged benefit. Google Glass was discontinued because its design was bulky and distracting, it was prone to breaking, and processing all its functions would require too large a battery and data usage. Omung Lassi failed because people usually make lassi at home, doubted the freshness of packaged lassi, it did not properly target its market

1. Topic
5 Fail Product With Reasons
nomannaseer98@gmail.com

2. 1. Amazon Mobile
2. Coca-Cola Vanila
3. Burger King Satisfries
4. Google Glass
5. Omung Lassi

3. The Fire Phone was a 3D-enabled smartphone
designed and developed by Amazon.com.
First released 25 July 2014
Discontinued 27 August 2015

4.  The Fire phone was introduced seven years after the original iPhone and six years after
the first Android device, making it a wild card in a well-established market. Such a
newbie would need superior technology to lure Apple and Android users to switch
operating systems.
 Another major setback for Amazon is its limited choice of apps: 240,000 versus more
than 1 million apps on Google Play and iTunes. To stand out from the competition.
 Amazon loaded the Fire phone with a flashy interface that creates a 3D effect on the
home screen, but reviewers were underwhelmed.
 Fortune blames some of its failure on its high price, and says “selling the Fire for $200,
the industry standard, ran contrary to Amazon’s long-held, company-wide strategy of
undercutting the competition.”

5. Introduced 2002
Discontinued 2005
The brand was targeted at the metro youth was
different. It was different in taste, promotion,
package, price etc.
Vanilla Coke was promoted in retro style. The brand
had Vivek Oberoi , the then Bollywood flame
endorsing the brand in an unusual style. Vivek
sported the retro look with typical combination of
Elvis style + Shammi Kapoor style in an Old Lamby
Scooter screaming Wakaw.
It failed because .The campaign was not targeted at
the right segment.
This campaign had its fair share of critics also.
The brand was priced at a premium over the ordinary
coke.
This may have discouraged the teenagers from
checking out the brand

6.  Satisfries debuted in September 2013 as a
“healthier” alternative to regular fries, but
they never caught on.
 Perhaps it’s because Burger King’s health
claims were pretty dubious. Satisfries were
supposedly fried in a less porous batter that
absorbed less oil. However, when compared
with a small order of McDonald’s fries, a
small order of Burger King’s Satisfries
actually contained 40 more calories: 270
versus 230 calories. At $1.89, a small order
of Satisfries also cost more than a small
order of Burger King’s regular fries ($1.59).
Burger King didn’t post any signs in its
restaurants explaining the difference
between the two, so many customers weren’t
even aware of Satisfries, let alone their
alleged health benefit

7.  Google started May 2014,
 On January 15, 2015, Google announced that it
would stop producing the Google Glass
 In the first half of 2014, Google was touting
Glass, a pair of high-tech glasses that scan your
surroundings and beam relevant information to
your retina, as the must-have product of the near
future. But after conducting more testing, Google
realized that Glass couldn’t function as
seamlessly as it once thought. Constantly
processing and pulling up all that material would
need a far larger battery than the average
smartphone has, and it would also eat up way too
much cellular data. Glass has received endless
criticism from the start due to its bulky and
distracting design, from legitimate critics to this
spoof on “The Daily Show.” Even the beta version
users, referred to as Google Glass Explorers, say
the eyewear is prone to breaking. What’s more,
it’s hard to justify a $1500 price tag on a product
that doesn’t work properly.

8. Omung Lassi was introduced
June 2012
Reasons of failure:
 Peoples usually make Lassi at
Home
 Peoples doubt the freshness of
packed Lassi
 Not Properly Target Market
 Advertising Strategy Fail