FACULTY Development PROGRAMME - Entrepreneurship - Teaching, Research and Case Writing at SURESH GYAN VIHAR UNIVERSITY JAIPUR

1. FACULTY DEVELOPMENT
PROGRAMME -
entrepreneurship – teaching,
research, and writing case studies
Dr. T.K. Jain, Dean, ISBM
Suresh Gyan Vihar University
9 to 11 March 2011

2. Can entrepreneurship be taught?
• Entrepreneurship is a bundle of skills – which
can be imparted through understanding and
practice
• Decision making situations should be created
and the participant may be asked to act out as
the key decision maker and face the
consequences
• There should be critical assessment of
decisions taken by the participantn

3. How to teach entrepreneurship ???
• Case study method
• Biographies of entrepreneurs
• Interviews / discussions with entrepreneurs
• Visits to industrial exhibitions / displays
• Visits to other countries
• Market surveys to identify gaps
• Business plan formulation and evaluation
• Immersion into entrepreneurial role
• Business games / scenarios / inbasket
• Movies,

4. What are Truly enriching cases ?
• Giving complete situation and alternatives
• Puts the student in the seat of decision maker
• Puts the students in dilemma
• Decision making is a difficult task
• The student has to commit for one decision
and thereby face opportunity cost
• The case situation is vivid

5. KASH – THE IMPORTANT ISSUES
• K = Knowledge - business practices and rules
• A= Attitude – positive to calculated risk
• S = Skills – decision making, communication,
motivation, risk taking, leadership, initiative,
financial planning, etc.
• H = Habits - prudence, social networking,
careful in using money, creating assets rather
than expenditure

6. Teachers as transformers
• Teaching beyond the syllabus – to touch the
vision, mission and objectives of the students
• Teaching beyond the class rooms – to expose
the students to opportunities, experiences
and adventures
• Teaching beyond the language – to present an
ideal personality, to project a set of ideas, to
project a set of values

7. Give more emphasis on
• Role plays
• Experiential learning
• Simulations
• Brain storming
• Business plan formulation and presentation
• Collective group processes

8. Research ????
• Study the factors that shape
entrepreneurship
• Study the vision, perspectives and processes
of entrepreneurs
• Experimental research on teaching tools and
techniques

9. Start writing …..
• Various types of writings – book
reviews, literature review, article, research
paper
• Plenty of journals today
• Study the author guidelines
• Follow APA stylesheet
• Study the past issues of the journal

10. Collective processes
• Two faculty – one from academics and one
from industry can act as teacher / researcher /
case writer / case analyst
• It can be a collective process thereby
enriching learning and mutuality
• They can initiate debates, discussions and
analysis thus encouraging students to think
critically and evaluate every option

11. Case Study
• Based on publicly available information or on the
basis of interviews / data collection / research /
etc.
• Take permission
• Give enough time to the participants to study,
discuss, analyse and prepare the case study
• Case study should be carried out in group
• Each group may be asked to give presentation on
possible solution, followed by discussion /
debates

12. How to pick the idea for case study ???
• Something unusual
• Something involving controversial decision
• Complex decision situation
• Some innovation / new application
• Some similarity to theory / business model
• A longitudinal study
• An ideal business perspective / scenario

13. Try out the case study
• Ask the students to act out as CEO / Decision
maker
• Ask the student to defend his decision
• If possible, tell the student about the
consequences later on

14. Some interesting case studies
prepared by me
• Ajit Foundation
• Vidya Kunj School
• Shana International School
• E-Governance
• Family Business Management

15. Some Business plans ….
• Business Plans formulation and discussions help
us in teaching entrepreneurship
• The students should be formed into teams to
formulate business plans and discuss the same.
• Consult the website www.bplans.com &
www.bizplans.com
• Social Networking Website
• Plastic Recycling plant
•

16. Encourage innovations and new ideas
• National Innovation Foundation
• Sristi
• Gian
• TIE

17. Training and Institution Building and
Intrapreneurship
• Institution building and intrapreneurship are
related disciplines with huge scope
• Entrepreneurship and social entrepreneurship
focus on starting new businesses, but institution
building focuses on nurturing institutions
• Some of the case studies are : -
• Institution Building in IIMA
• Case Studies on institution building including
Prof. Ravi Tikku, Prof. M.L. Mishra, Mr.
Jhabak, Mr. Maliram, Mr. Banwarilal , IMS
Bikaner etc.