More mobile phones are sold globally over 24 hours than babies born - the proliferation of mobile phones is now outpacing the human population. It should come as no surprise that the obtaining and sharing of health information thru mobile is projected to grow exponentially. Mobile in fact is the only media time that is currently growing.
No matter the regional or local audience---The creation of mobile strategies and campaigns are inherently vast, encompassing; m.sites, apps, social, banners, SMS/MMS, gaming, QR codes, video, augmented reality and much more.
Given the infinite canvas of mobile marketing, in this presentation we’ll explore the importance of an engaging mobile experience that ultimately adds value and improves the users life.
Mobile is truly an indispensable part of all our lives in this hyper-connected world where 91% of adults have their mobile within arm's reach 24/7. And like never before this is the era of the Mighty Mobile in health, wellness and fitness!
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
mHealth Israel_Ralf Jahns_Research2Guidance_The EU Countries’ mHealth App Mar...Levi Shapiro
The EU Countries’ mHealth App Market Ranking 2015, by Ralf Gordon Jahns, CEO of Research2Guidance. Presentation made at the mHealth Israel Investors Summit, June, 2015
The explosion in the number of applications (apps) designed for the medical and wellness sectors has been noted by many. Recently we have seen increased presence of truly medical apps, in addition to consumer health and wellbeing apps, designed for clinical professionals and patients with medical conditions.
Consumer based mHealth apps typically allow people to do old things in new ways, such as recording health measures digitally rather than on paper. We see this also with medical apps, where increases in the quality and efficiency of existing health care models provide clinical staff with digital tools that replace paper based documentation. In rare and exciting cases we are also seeing mHealth applications that are doing things in entirely new ways to drive real innovation in health care delivery through mobile devices.
The aim of the tutorial is to highlight real world, high impact mobile research that is relevant to the key discipline of Mobile HCI. Thus, the tutorial will be application rather than academically focused. The tutorial will highlight the wide range of mHealth applications available that go far beyond trackers and behavior change tools and encourage researchers to look beyond consumer applications in their research. Four key areas of mHealth applications will be covered including Apps for the HealthyWell, mHealth in Hospitals, Practice and Clinical Apps and Patient Apps and will cover applications for health assessment, treatment and triage, behavior change, chronic illness, mental health, adolescent health, rehabilitation and age care with a focus on the need for rigorous evaluation and efficacy analysis.
Topics include:
- Mobile's Effects on Consumers & Healthcare Professionals
- Advertising in the Tablet Apps of Consumer Magazines
- Best Practices and Trends in Mobile Advertising
Speakers:
- Jon Swallen, Chief Research Officer of Kantar Media Intelligence North America
- Ali Rana, SVP & Head Scientist of the Emerging Media Lab at Millward Brown Digital
- Dave Emery, General Manager of Kantar Media Healthcare Research
mHealth Israel_Ralf Jahns_Research2Guidance_The EU Countries’ mHealth App Mar...Levi Shapiro
The EU Countries’ mHealth App Market Ranking 2015, by Ralf Gordon Jahns, CEO of Research2Guidance. Presentation made at the mHealth Israel Investors Summit, June, 2015
The explosion in the number of applications (apps) designed for the medical and wellness sectors has been noted by many. Recently we have seen increased presence of truly medical apps, in addition to consumer health and wellbeing apps, designed for clinical professionals and patients with medical conditions.
Consumer based mHealth apps typically allow people to do old things in new ways, such as recording health measures digitally rather than on paper. We see this also with medical apps, where increases in the quality and efficiency of existing health care models provide clinical staff with digital tools that replace paper based documentation. In rare and exciting cases we are also seeing mHealth applications that are doing things in entirely new ways to drive real innovation in health care delivery through mobile devices.
The aim of the tutorial is to highlight real world, high impact mobile research that is relevant to the key discipline of Mobile HCI. Thus, the tutorial will be application rather than academically focused. The tutorial will highlight the wide range of mHealth applications available that go far beyond trackers and behavior change tools and encourage researchers to look beyond consumer applications in their research. Four key areas of mHealth applications will be covered including Apps for the HealthyWell, mHealth in Hospitals, Practice and Clinical Apps and Patient Apps and will cover applications for health assessment, treatment and triage, behavior change, chronic illness, mental health, adolescent health, rehabilitation and age care with a focus on the need for rigorous evaluation and efficacy analysis.
Mobile devices are enforcing its use in all aspects of life, health care is one major area where mobile device could enhance operations, or improve quality and efficincy. Here is a presentation I gave at HIMSS which may be useful to you if you are considering using mobile device in your health care discpline.
“Mobile Health(mHealth) is the use of mobile and wireless devices, the technology, to provide Health outcomes, Healthcare services and Health research.”
This slide deck is comprised of lectures delivered at Nova Southeastern University Colleges of Medicine (MI) and Pharmacy (PHA) in the following courses:
MI 6410 Consumer Health Informatics and Web 2.0 in Healthcare
PHA 5203 Consumer Health Informatics and Web 2.0 in Healthcare
Mobile medical App, healthcare application and medical patient programs are currently beating the industry rapidly. You should however, consult with a mobile application development firm who'd provide much better details in this aspect!
In real sense Smartphone is a mobile phone with advanced features and functionality beyond traditional functionalities like making phone calls and sending text messages. The Smartphone are equipped with the capabilities to display photos, play games, play videos, navigation, built-in camera, audio/video playback and recording, send/receive e-mail, built in apps for social web sites and surf the Web, wireless Internet and much more.The penetration of Mobiles is more than 100% in the developed markets and is rapidly gaining acceptance in the developing regions such as Asia-Pacific, Latin America and Africa. The rising exposure to smartphones with technologies such as 4G and 5G networks will further promote the adoption of mobile devices in most sectors,over half of mobile phone users globally will have smartphones in 2018
Choosing The Right CMS In An Evolving Marketing EcosystemGeonetric
Integrated marketing systems are all in vogue and yesterday's content management systems have become today's "experience platforms." While the art of getting content onto a web page is still important, there's a growing awareness that just being there is not the goal. Healthcare organizations of all sizes are taking a critical look at how their tools and techniques align, integrate and provide the insights necessary to help their digital marketing teams drive engagement, attract patients and promote their brands.
mHealth: The future of health is mobileguestd78180
Dr. Bernhardt's presentation at the mHealth Networking Summit on February 4, 2010 in Washington, DC. This talk explore the role of mobile technology for health promotion and features the work of the CDC in response to the H1N1 pandemic.
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
E health in Nigeria Current Realities and Future Perspectives. A User Centric...Ibukun Fowe
In this era of the digital revolution, innovative computer software programs and Information and communications technologies (ICTs) are disrupting different industries of most economies and the healthcare sector is one of the nascent and emerging opportunities for technology disruption and innovation. This is an “inevitable” welcome development as Global health innovation is at the forefront of embracing the use of technology solutions in various parts of the world to improve access to health services and medicines, and Nigeria is not to be an exception. This symposium is focused on asking the fundamental questions; how much impact are e-health applications making in the Nigerian health sector and how do we improve the level of impact and
effectiveness of these applications via a user-centric approach?
Taking these proactive steps serve to ensure that we focus on the real needs of the Nigerian people and put in place quality and safety measures that will give users the confidence needed to use e-health applications and solutions adequately and appropriately. This symposium invites key-stakeholders in the e-health
ecosystem to share their views on the pains and gains of e-health as of today and how to shape the future of e-health in Nigeria (and similar countries). Some of the presentations and panelist sessions will include real field experience and user-centered qualitative research that will elicit the current level of impact and the real needs of e-health users in the southwest region of Nigeria.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
Mobile devices are enforcing its use in all aspects of life, health care is one major area where mobile device could enhance operations, or improve quality and efficincy. Here is a presentation I gave at HIMSS which may be useful to you if you are considering using mobile device in your health care discpline.
“Mobile Health(mHealth) is the use of mobile and wireless devices, the technology, to provide Health outcomes, Healthcare services and Health research.”
This slide deck is comprised of lectures delivered at Nova Southeastern University Colleges of Medicine (MI) and Pharmacy (PHA) in the following courses:
MI 6410 Consumer Health Informatics and Web 2.0 in Healthcare
PHA 5203 Consumer Health Informatics and Web 2.0 in Healthcare
Mobile medical App, healthcare application and medical patient programs are currently beating the industry rapidly. You should however, consult with a mobile application development firm who'd provide much better details in this aspect!
In real sense Smartphone is a mobile phone with advanced features and functionality beyond traditional functionalities like making phone calls and sending text messages. The Smartphone are equipped with the capabilities to display photos, play games, play videos, navigation, built-in camera, audio/video playback and recording, send/receive e-mail, built in apps for social web sites and surf the Web, wireless Internet and much more.The penetration of Mobiles is more than 100% in the developed markets and is rapidly gaining acceptance in the developing regions such as Asia-Pacific, Latin America and Africa. The rising exposure to smartphones with technologies such as 4G and 5G networks will further promote the adoption of mobile devices in most sectors,over half of mobile phone users globally will have smartphones in 2018
Choosing The Right CMS In An Evolving Marketing EcosystemGeonetric
Integrated marketing systems are all in vogue and yesterday's content management systems have become today's "experience platforms." While the art of getting content onto a web page is still important, there's a growing awareness that just being there is not the goal. Healthcare organizations of all sizes are taking a critical look at how their tools and techniques align, integrate and provide the insights necessary to help their digital marketing teams drive engagement, attract patients and promote their brands.
mHealth: The future of health is mobileguestd78180
Dr. Bernhardt's presentation at the mHealth Networking Summit on February 4, 2010 in Washington, DC. This talk explore the role of mobile technology for health promotion and features the work of the CDC in response to the H1N1 pandemic.
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need...VIRGOkonsult
Capgemini Consulting: Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Check-Up
"Most Healthcare Providers do not Use Mobile Channels Effectively"
E health in Nigeria Current Realities and Future Perspectives. A User Centric...Ibukun Fowe
In this era of the digital revolution, innovative computer software programs and Information and communications technologies (ICTs) are disrupting different industries of most economies and the healthcare sector is one of the nascent and emerging opportunities for technology disruption and innovation. This is an “inevitable” welcome development as Global health innovation is at the forefront of embracing the use of technology solutions in various parts of the world to improve access to health services and medicines, and Nigeria is not to be an exception. This symposium is focused on asking the fundamental questions; how much impact are e-health applications making in the Nigerian health sector and how do we improve the level of impact and
effectiveness of these applications via a user-centric approach?
Taking these proactive steps serve to ensure that we focus on the real needs of the Nigerian people and put in place quality and safety measures that will give users the confidence needed to use e-health applications and solutions adequately and appropriately. This symposium invites key-stakeholders in the e-health
ecosystem to share their views on the pains and gains of e-health as of today and how to shape the future of e-health in Nigeria (and similar countries). Some of the presentations and panelist sessions will include real field experience and user-centered qualitative research that will elicit the current level of impact and the real needs of e-health users in the southwest region of Nigeria.
Presentation by F. Brian Whitman, President & CEO, Corrigan Consulting at the Smart Health Conference 2018, held at Bally's Las Vegas on the 26-27th of April, 2018.
Corporate Rebranding and the Implications for Brand Architecture Management: ...Laurent Muzellec
This case reveals the complex problem of protecting corporate heritage while
managing product and corporate brands to keep them aligned with contemporary
market requirements. A dynamic brand building model is presented which
simultaneously addresses the different audiences for the products and the
corporate brand. The paper concludes that a new concept of ‘business branding’,
distinct from ‘consumer/product branding’, may allow corporations to reconcile
the need for both corporate accountability and risk limitation while maintaining
an effective brand management programme.
Creating a telemedicine app requires a combination of technical expertise, design skills and a deep understanding of the healthcare industry. The process starts with defining the app's purpose and identifying its target users. The next step is to create a detailed plan that outlines the app's features, functionalities and user interface. It's important to consider the security and privacy of patient data, as well as the regulations surrounding telemedicine. Once the plan is in place, a team of developers and designers can start building the app using the latest technologies and programming languages. Testing and quality assurance are crucial steps in the process, as they ensure the app is functional and user-friendly. Finally, the app needs to be deployed and marketed to reach its intended audience. With the right team and approach, creating a telemedicine app can greatly improve access to healthcare and help connect patients with healthcare providers in a convenient and efficient manner.
From your home to the waiting room, today’s patient experience is rapidly evolving and will continue changing into the future. We have more control and insight into healthcare than ever before, largely due to emerging and readily accessible technologies. This is impacting both the experience at the provider’s office and how patients research and address their own healthcare at home. A look at the technologies that are changing healthcare and practical applications for consumers to take charge of their health today. This presentation was originally given at the 2013 Better Health: Everyone's Responsibility Conference.
Taking the Digital Pulse: Why Healthcare Providers Need an Urgent Digital Che...Capgemini
Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health.
Consider this: no less than 86% of respondents in a survey reported that they wanted to take a more proactive role in their healthcare decisions, and 76% reported that they have the tools and information to do so. Social media and mobile platforms are becoming increasingly important channels for consumers. A survey found that 45% of respondents search for health information and close to 34% ask for health-related advice on social media. channels. The four million mobile health app downloads that occur every day also give consumers an easy way to track their health.
So how is the healthcare industry responding to these new opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? To obtain a clearer picture of current digital readiness, we conducted a survey of global healthcare players. We also compared the digital maturity of the healthcare industry with that of other industries, based on a previous study conducted jointly with the MIT Center for Digital Business. The results will probably not come as a surprise to many of us.
We found that healthcare is significantly less mature than many industries in the adoption of digital technologies. Our survey also revealed a wide disparity in the digital maturity of healthcare providers. Only 33% were found to be digitally mature or Digirati, while the majority were found to be lagging in the use of digital technologies.
Global healthcare policy and operations are migrating from volume-based and hospital-centric to value-based and patient-centric. Mobility, big data analytics, cloud, and social media are critical to this transformation.
How Telemedicine Apps Prepares You for the Future of Remote HealthcareEMed HealthTech Pvt Ltd
Telemedicine app development is changing healthcare. It offers better access, convenience, and patient engagement. In the post-COVID era, one thing has become very clear: Technology and remote healthcare play a major role in the future of healthcare.
Traditional healthcare models are no longer suitable for today’s world. The rise of technology has transformed the approach to medical care.
If you are a healthcare provider that wants to succeed, EMed HealthTech is the answer you are looking for.
EMed HealthTech is ideal for customized telemedicine app development services.
Harnessing Mobile Technology to Draw Insights from Health Care Professionals ...Merlien Institute
Presented by Richard Goosey, Chief Methodologist, Kantar Health
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
5. 18
Smartphones in use surpassed
1 billion worldwide in 2012
By 2015, there will be 2 billion in use
Source: Strategy Analytics
6. 19
6.8 billion
people on the planet
4 billion
use a mobile phone
3.5 billion
use a toothbrush
Globally, more people own a Mobile than own a toothbrush
7. 20 Source: US Census Bureau, ITU, CIA
Mobile Penetration by Region
8. 21
91% of people keep their phone
within 3 feet, 24 hours a day
Source: Morgan Stanley
Users pick up their smartphones
upwards of 100 times each day
9. 22
1 in 5 people have dropped their phone
in the toilet
Source: 11Mark’s “IT in the Toilet” Study, Plaxo, London School of Hygiene & Tropical Medicine
10. 23 Sources: Phoenix Marketing, ImpigerMobile, CTIA.org
90 minutes for the average
person to respond to an email
Versus 90 seconds
for a text message
11. 24
SMS Text Advertising
SMS Text is 90% of
mobile marketing
revenue worldwide
Sources: Juniper Research, Wikipedia
12. 25
95 million Americans use mobile phones
for health information or tools in 2013
Source: Manhattan Research’s Cybercitizen Health U.S. 2013 Study
13. 26
35% of traffic to
WebMD.com comes
from mobile devices
Source: WebMD
14. 27
Patients suffering from the conditions below are
most likely to be “mobile health” users
1. Cystic fibrosis
2. Growth hormone deficiency
3. Acne
4. ADD/ADHD
5. Hepatitis C
6. Migraine
7. Crohn's disease
8. Chronic kidney disease
9. Generalized anxiety disorder
10. Bipolar disorder
Source: Manhattan Research’s Cybercitizen Health U.S. 2013 Study
15. 28
Consumers research healthcare on their smartphone
Source: 2013 MARS Consumer Health Studies
72% of 18-49 mobile users
Track meals/
calories consumed
Track exercise/
workout schedule
Look up drug at
doctor’s or pharmacy
45% of 50+ mobile users
Track exercise/
workout schedule
17. 30
On average, clinicians use
6.4different mobile
devices in a day
Sources: IDC Healthcare Insights Study, Kantar Media, HIMSS
36%of physicians use mobile
technology to collect
patient information
bedside
5OF 10HCPs access medical journals via
their mobile device
70%of physicians use mobile devices to view
patient information
18. 31
Top 5 professional websites accessed via mobile:
30%
The WebMD
27%
Epocrates
22%
Wikipedia
13%
NIH Websites*
13%
Uptodate
Source: Manhattan Research, Taking the Pulse U.S. 2013
19. 32
Usage: Conclusion
Mobile is the “go-to” tool in healthcare
We’ve only scratched the surface of Mobile Health
Some of the most innovation mobile solutions are
happening in healthcare
21. 34 Source: Research2Guidance
There are currently over 100,000
mobile health apps around the world
By 2017, mHealth app services
are projected to reach $26 billion
≥
22. 35
38%of physicians with mobile devices
use medical-related apps daily
1IN 5smartphone owners have at least
one health app on their phone
Sources: Demi & Cooper Advertising, DC Interactive Group, CompTIA
23. 36
42% of U.S. physicians recommend that their patients
use apps for health related reasons
Mayo Clinic’s Patient appMyFitnessPal app Refill By Scan app
Many physicians are turning to mobile apps to extend care
Source: Manhattan Research
24. 37
Education Apps
Netter’s Anatomy Atlas MedPage Today
EMR & Patient Monitoring Apps
CA Mobile Care360
Reference Apps
ePocrates Medscape
Imaging Apps
Siemens Syngo ResolutionMD
Point of Care Apps
EyeDecide MD Muscle Trigger Points
Medical apps for HCPs fall into multiple categories
and address diverse needs
27. 40
Apps: Conclusion
Apps play a pivotal role in proactive healthcare habits
Healthcare Apps succeed when they are utility based
As Apps become more popular regulation is a bigger focus
Apps may turn your phone into a regulated “medical device”
29. 42
Fitbit/Jawbone/ Fuel Band Android Wear
Google Smart LensiWatch / Health Kit
Samsung
Simband / SAMI
Google Glass
30. 43
What do all of these wearable devices
have in common?
The ability to impact healthcare!
31. 44
Percentage of physicians who report patients share
their health measurement data:
Blood pressure Symptoms Weight Pain
42% 26%33%
Glucose
35%35%
Self-tracking is becoming part of the treatment paradigm
Source: Manhattan Research
33. 46
Wearables are going to be essential to the future of healthcare
Quickly moving from a tracking tool to a diagnostic tool
Wearables evolving even more quickly than mobile space
Opportunity for pharma to leverage generated data
Wearables: Conclusion
35. 48
In 2013, Physicians
More Tethered to
EHRs than Predicted
Source: Manhattan Research, Taking the Pulse U.S. 2013
36. 49
Time on EHRs
Roughly 1/3 of a physician day is dedicated to EHR
Source: Manhattan Research, Taking the Pulse U.S. 2013
37. 50
Accessing EHRs during Consultations
2%
9%
5%
11%
76%
None Less than 50% 50% to 74% 75% to 99% 100%
Percentage of physicians accessing an
electronic health record system during consultations
Source: Manhattan Research, Taking the Pulse U.S. 2013
38. 51
Accessing EHRs during Consultations
2%
9%
5%
11%
76%
None Less than 50% 50% to 74% 75% to 99% 100%
Percentage of physicians accessing an
electronic health record system during consultations
Source: Manhattan Research, Taking the Pulse U.S. 2013
39. 52
EHR Use by Mobile
37% of Physicians currently access EHRs via Mobile
Source: Manhattan Research, Taking the Pulse U.S. 2013
40. 53
“Digital Omnivores are becoming the standard:
connected, mobile-centric clinicians who show
preference for mobile screens in all professional
tasks and spend more time accessing digital
information than their colleagues.”
Source: epocrates
42. 55
EHR: Conclusion
Care summaries can now be shared between care settings
EHRs offer ability to message physicians with relevant information
Healthcare professionals can send patients electronic copies of HRs
Patients can view, download, and transmit their health records
We must now determine how best to leverage this groundswell
of behavior to support providers
44. 57
As mobile adoption
increases and usage
diversifies, there is an
increase in data and
metrics available
Separate the signal from the noise
This is great for
marketers, but it’s still
difficult to sort through
and identify the metrics
that matter
45. 58
Many marketers are trying to use the same metrics
for mobile as used for other channels
But you can’t because there are unique capabilities
Mobile is not the same
Tap to call iBeaconsMap your destination
46. 59
HealthMaps Flu Trends
Third Party examples:
Youtube Allergy Search Trends
Device ID is a currency
Pairing offline data to mobile activity
47. 60
Site Analytics Tools
Marketer owned/1st party
Monitored, Google Analytics
DMPs
Ad Tech Analytics
DoubleClick, Adobe
BlueKai
48. 61
More important than ever for brands, marketers, ad tech,
and publishers to work together:
Converging the silos
To test, learn, and establish measurement standards
49. 62
Consolidated view of your consumer is priority #1
Leveraging data in every consumer touch-point
Data enables both Audience Targeting and Creative Strategy….
Data: Conclusion
51. 64
“Content strategy is to copywriting as
information architecture is to design.”
–Rachel Lovinger
52. 65
• Mobile isn't just about the device
• How does your audience really use mobile
• Think before you shrink
• Expand your understanding of conversions
55. 68
Quality Content: Conclusion
mHeath can provide tangible “pill plus” value
To really move the needle, education is key
Create mobile offerings that facilitate Patient-HCP dialogue
Targeted/timely reminders to help improve compliance
57. 70
Smartphone Users are Avid Video Watchers
79%
24%
Watch video
Use video at least
once a day
58. 71
Mobile Video ad spend is
projected to more than
double in 2014–
Fastest growing category
in all of advertising
59. 72
Physicians on average spend 3 hours per week
watching online videos for professional purposes
60. 73
70% of U.S. physicians watch online videos for professional purposes
Source: Manhattan Research, Taking the Pulse U.S. 2013,
29% The WebMD Professional Network 25% YouTube.com
16% QuantiaMD.com 16% A professional association website
61. 74
Mobile video advertising is so new that best practices are still being worked out
Key considerations that marketers need to take into account
when exploring mobile video:
Screen Choices Creative Choices Ad TargetingAd Length
Ad Types Meeting Objectives Measuring Results
Source: eMarketer
62. 75
Healthcare users source video for information and learning,
therefore content needs to be strong
Content creators are very important in this space
Mobile video advertising works best when adapted to
distinct devices
Launch, test, and iterate (its an evolving format and medium)
Video: Conclusion
68. 81
Responsive Design: Pros
Requires no assumptions about user needs
Compatibility with future devices
Consistency of content across all views
Ease of updates
SEO friendly
Allows specific enhancements of identical
underlying content for each platform
69. 82
A striking color
palette can drive
ad recall, but
legibility is
paramount
Short, focused
messaging plays
well in mobile’s
small format
Consumers
respond to
mobile ads that
give them
something back
Clear and
persistent
branding is
important for
building brand
awareness
71. 84
Go Mobile First
Utilize the mobile capabilities
Distinguish between phone and tablet experiences
Progressively enhance experience for each device
Better User Experience: Conclusion
77. 90
76% of users agree that location sharing
provides more meaningful content
78. 91
With location there is no set standard: rapidly evolving
Retail and POS are driving innovation
Unique opportunity for healthcare to take advantage of
Ability to inform personalization of content
Location: Conclusion
86. 101
Make it Personal: Content, Local, Data and Mobile are converging
The Only Rule is There Are No Rules: Evolve or Die
Give it a Chance(s): Launch and iterate
Ideas Trump Technology: Emotional moments move the market
Avoid Future Shock: The fundamentals have not changed