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REACH

FLORIDA

PHYSICIANS
Founded in 1874, the Florida Medical Association
has a single mission: Helping physicians practice
medicine.
The FMA is the leading advocate for Florida
physicians, ensuring their voice is heard in the
legislative and regulatory arena. With 20,000
members, the Florida Medical Association is
the largest physician association in the
state of Florida.

The Florida Medical Association is
the perfect marketing platform for
organizations seeking to reach the
physician community in Florida.
Florida Medical Magazine
Our award-winning magazine

The Daily Dose
Our daily can’t-miss morning read
for the FMA’s inner circle.

FLMedical.org
Our award-winning
online destination for
Florida physicians.

FMA News
The weekly source for news
and updates of interest to FMA
physician members.

Social Media
Engaging Florida physicians
and friends of medicine across
multiple platforms.

Events

Florida physicians gather throughout the year for both small group
and large group events such as quarterly Board of Governors
Meetings and the Annual Meeting.
FMA MEMBERS BY THE NUMBERS
MEDIAN PHYSICIAN INCOME RANGE

1,286

Northeast

2,233

North Central

2,164

East Central

2,176

Tampa Bay

2,901

Southwest

1,890

Southeast

2,499

South

3,295

Source: AMGA 2011 Physician Survey

Out of State

3,588

Total

22,032

$532,567

Family Medicine

Neurological Surgery

Northwest

$208,658

Membership by Region

Source: 7/17/13 Membership Data

FMA MEMBERS BY GENDER

TOP 15 SPECIALTIES

MALE 73%

FEMALE 27%

Internal Medicine
Family Medicine
Obstetrics and Gynecology
Anesthesiology
Pediatrics
Orthopedic Surgery
Diagnostic Radiology
General Surgery
Ophthalmology
Emergency Medicine
Cardiovascular Disease
Dermatology
Urology
Psychiatry
Gastroenterology

FMA MEMBERS BY AGE

TOP METRO-AREAS

23.1%

19.8%

DADE

19.6%

3,253 physicians

HILLSBOROUGH

17.0%

1,929 physicians

DUVAL

1,879 physicians

ALACHUA

7.5%

5.6%

1,662 physicians

ORANGE

1,088 physicians

BROWARD

1,086 physicians

PALM BEACH

1,053 physicians

30

30-39

40-49

No age provided: 7.4%

50-59

60-69

70+
2014 PROMOTIONAL PLANNING CALENDAR
PRINT

DIGITAL

January

FLMedical.org
FMA News
The Daily Dose

February

EVENTS

FLMedical.org
FMA News
The Daily Dose

March

Florida Medical Magazine,
Vol. 1 - Spring

FLMedical.org
FMA News
The Daily Dose

April

FLMedical.org
FMA News
The Daily Dose

June

FLMedical.org
FMA News
The Daily Dose

July

FLMedical.org
FMA News
The Daily Dose

August

Florida Medical
Magazine
Vol. 1 - Spring

FLMedical.org
FMA News
The Daily Dose

May

FMA Board of Governors Meeting
(Feb. 7-9) Amelia Island,
,
Ritz Carlton

FLMedical.org
FMA News
The Daily Dose

September

Florida Medical Magazine,
Vol. 3 - Fall

FLMedical.org
FMA News
The Daily Dose

October

FLMedical.org
FMA News
The Daily Dose

November

FLMedical.org
FMA News
The Daily Dose

December

FLMedical.org
FMA News
The Daily Dose

FMA Board of Governors Meeting
(May 16-18) Orlando,
Hilton Bonnet Creek
Florida Medical
Magazine
Vol. 2 - Summer
2014 Annual Meeting
(July 25-27) Orlando,
Hilton Bonnet Creek

Florida Medical
Magazine
Vol. 3 - Fall
FMA Board of Governors Meeting
(Oct. 17-19) Tampa,
InterContinental Hotel
FLORIDA MEDICAL MAGAZINE
VOL 1

SPRING MARCH 2014
Space: January 31
Art: February 1

Distribution: Print (+/-13,000) + Digital

VOL 2

SUMMER JUNE 2014
Space: April 15
Art: May 1

Distribution: Digital

VOL 3

FALL SEPTEMBER 2014
Space: July 15
Art: August 1

Distribution: Print (+/- 13,000) + Digital

ABOUT THE FLORIDA MEDICAL MAGAZINE

The Florida Medical Magazine is published to keep our physician
members informed about the changing landscape of medicine
and give them access to resources that make a difference in
their day- to-day practice. Florida Medical Magazine is a peer-led
publication and a guaranteed membership benefit for all our
physician members. Florida Medical Magazine’s direct readers
are the Florida Medical Association’s physician members.
In 2012, Florida Medical Magazine received awards from the
Florida Magazine Association in four categories: Best Cover, Best
In-Depth Reporting, Best Department and Best Overall Writing.

KEY FACTS

•	
Regional Publication: Florida
•	
Primary Readership: FMA members (Florida-licensed 	
	physicians)
•	
Circulation for print additions: As of the September 2012, 	
	
12,870 copies were mailed within Florida. During the 12 	
	
months preceding this issue, an average of 13,138 	
	
copies were mailed within Florida for each issue.
Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership,
Management, and Circulation for Periodicals, 9/20/12
Updated November 2012 - Subject to change

DIGITAL MAGAZINE ADVERTISING OPTIONS:

Our digital magazine, distributed via email, flmedical.org and from
fmamag.com, affords advertisers increased opportunities for physician
engagement through the following:

Hot Spots and Graphic/Social Share Elements
Cost: Base Ad Price + Additional $200

Advertisers may include hot spots, clickable info graphics, social medial
icons and whitepapers within the advertising.
Specs: Please specify what elements should be linked and to what URL on
the insertion order.

Embedded Video
Cost: Base Ad Price + Additional $500*

Advertisers may also include video within advertising.
Specs: Submit highest quality video available at H.264 compression (mp4).
Videos should be sized a minimum of 720x400 but larger is preferable.
*Fee covers hosting and embedding finished video. If video files require
editing, the pricing will be quoted based upon the specific video and work
needed.
Go to http://flmedical.uberflip.com/i/136766 to see examples, from
our June 2013 edition, of both interactive elements now available to
advertisers in our digital magazine editions.
SPECS
RATES
PAGE SIZES

Frequency		Distribution		Page Size
3 times a year		
Digital x 3		
			Print x 2

8.375” x 10.875”

Page			

Full Color		

Two Color

Full Page		
Half Page		
Spread (2 pg)		
Outside Back Cover	
Inside Front Cover	
Inside Back Cover	
Page 3			
Page 4			
Page 5			
Opposite Contents Page	
After President’s Letter	

$2,280			
$1,410
$1,590			
$720
$4,300			
$2,675
$3,350			
N/A
$3,100			
N/A
$2,800			
N/A
$3,150			N/A
$2,900			N/A
$2,950			N/A
$2,775			
N/A
$2,775			
N/A

Page			 Height			Width
Full Page		
Half Page (Horizontal)	
Half Page (Vertical)	
Outside Back Cover	

10.875”		
4.75”			
9.75”			
7.625”			

8.375”
7.25”
3.5”
8.625”

DISCOUNTS

Available on multi-issue contracts.
2x - 5% Savings
3x - 10% Savings
For more details, contact Shawn Winship at 800.762.0233
or swinship@flmedical.org.

PLEASE NOTE

Rates are net and subject to change without notice. All
advertisements subject to approval by the FMA.

Bleeds and Crop Marks

0.125” bleed on all sides. No crop marks within the
bleed area. No bleeds on ads smaller than full page.

Acceptable File Formats

Print ready PDFs @ 300 dpi.
Orders Requiring typesetting or design will be billed at
$75/hr ($75 minimum charge).

Color Requirements
HTML5/Interactive
Cost: Base Ad Price + Additional $1000*

All artwork must be process color (CMYK). No spot
(PMS) colors. No black and white ads will be accepted.

Please provide us the complete HTML5, CSS, and
Javascript/JQuery (if needed) for your interactive ad.
*Fee covers hosting and embedding the HTML. If files
require editing, the pricing will be quoted based upon
the specific work needed.

CONTACT

Call Shawn Winship at 800.762.0233 or email swinship@flmedical.org
MAGAZINE ADVERTISING INSERTION ORDER
TO ADVERTISE IN THE FLORIDA MEDICAL MAGAZINE
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

ADVERTISER INFORMATION - All advertisements subject to approval by the FMA
COMPANY NAME							URL: WWW.
CONTACT NAME
BILLING ADDRESS 		
		
EMAIL ADDRESS
PHONE								 FAX
CLIENT NAME (if agency) 						

URL: WWW.

AUTHORIZED SIGNATURE 								DATE
ART DELIVERED VIA:	

DISC	

EMAIL		

ART CONTACT
NAME/EMAIL:

PAYMENT INFORMATION

MAGAZINE ADVERTISING SPECS

Check	
MC	
VISA
AMEX	
Invoice Me
MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION
AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

Year(s)
Issue(s)	 March	
Size(s)	

Full Page	

Color	

2-color	

Format	 PDF	

June	
1/2 H	

September
1/2 V

4-color
EPS	

TIFF

Comments/Premium Placement Request/Digital Ad Specs:

Card #
Expires
Security Code
Name on Card
Signature

QUESTIONS

Contact Shawn Winship at 800.762.0233 or
swinship@flmedical.org
FMA NEWS
EXCLUSIVE ADVERTISING IN
THE FMA NEWS
The updated FMA News is the premier source for
medical news, relevant information and helpful
resources of interest to Florida physicians.

ABOUT THE FMA NEWS
Regional Focus
Florida

Primary Readership
Florida-licensed FMA member physicians
Frequency
Bi-weekly* via email
*Subject to change
Performance
Contact Shawn Winship for current distribution,
open rates, click-through rates and other
performance indicators.
Discounts
Rates are net and subject to change without
notice. For discounts, contact Shawn Winship at
800.762.0233 or swinship@flmedical.org
Formats
72 dpi GIF, animated GIF*, JPEG, or PNG
*limit 3 loops
No Flash.
125kb max file size for email ads.
Orders requiring typesetting, design, or resizing will
be billed at $75/hr ($75 minimum charge).

DETAILS

Color
All artwork must be RGB.
Display Ad	
DImensions	
Cost				Deadline
Rectangle	
180w x 150h	
				

Based on CPM of		
$75 per unit delivered		

All materials are due at least
3 business days prior to publication.
FMA NEWS INSERTION ORDER
TO ADVERTISE IN FMA NEWS BI-WEEKLY EMAIL
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

ADVERTISER INFORMATION - All advertisements subject to approval by the FMA
COMPANY NAME							URL: WWW.
CONTACT NAME
BILLING ADDRESS 		
		
EMAIL ADDRESS
PHONE								 FAX
CLIENT NAME (if agency) 						

URL: WWW.

AUTHORIZED SIGNATURE 								DATE
ART DELIVERED VIA:	

DISC	

EMAIL		

ART CONTACT
NAME/EMAIL:

AD SPECS

PAYMENT INFORMATION

Rectangle 180w x 150h

Check	
MC	
VISA
AMEX	
Invoice Me
MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION
AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

INSERTION DATES
SPECIAL INSTRUCTIONS

(INCLUDE URL FOR CLICK THROUGH)

Card #
Expires
Security Code

QUESTIONS

Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org

Name on Card
Signature
THE DAILY DOSE

ABOUT THE DAILY DOSE

The Daily Dose is the can’t-miss morning read
of an exclusive group of 200+ decision makers,
executives, high profile CEOs and physician
leaders. The Daily Dose provides up-to-the-minute
news coverage of the latest Florida and national
healthcare policy news, editorial commentary and
humorous tidbits to ensure our physician movers
and shakers are in-the-know each morning.

AD EXAMPLE

“The Daily Dose is brought to you by company
name, a description of your organization. Visit
yourwebsite.com to read about their insert your
content of interest here.”
Maximum: 75 words

DETAILS

Frequency		Media			Distribution		Cost			Deadline
Daily			Email			5x’s/wk			Based on		3 business
									$100 CPM		days prior
									per unit			preferred

Contact Shawn Winship for current distribution, pricing and performance
indicators at 800.762.0233 or swinship@flmedical.org
THE DAILY DOSE INSERTION ORDER
TO ADVERTISE IN THE DAILY DOSE EMAIL
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

ADVERTISER INFORMATION - All advertisements subject to approval by the FMA
COMPANY NAME							URL: WWW.
CONTACT NAME
BILLING ADDRESS 		
		
EMAIL ADDRESS
PHONE								 FAX
CLIENT NAME (if agency) 						

URL: WWW.

AUTHORIZED SIGNATURE 								DATE
ART DELIVERED VIA:	

DISC	

EMAIL		

ART CONTACT
NAME/EMAIL:

PAYMENT INFORMATION

AD SPECS

Check	
MC	
VISA
AMEX	
Invoice Me
MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION
AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

Issue(s)
Ad Copy

Card #
Expires
Security Code
Name on Card
Signature

QUESTIONS

Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org
FLMEDICAL.ORG
SINGLE AD POSITION

Create awareness or source leads
with mostly run-of-site display
advertising on FLMedical.org, the
Florida Medical Association’s awardwinning website.

ABOUT FLMEDICAL.ORG
Regional Focus
Florida

Primary Readership
Florida-licensed physicians who are
FMA members
Frequency
Ads generally sold by the month
Performance
Contact Shawn Winship for current
pageviews, unique visitors and other
performance indicators.

DETAILS

Please Note
Rates are net and subject to change
without notice. All advertisements
subject to approval by the FMA.
Display Ad		DImensions	
Cost		Details			Deadline
Super Leaderboard	
970w x 90h	
$50 CPM	
Mostly run-of-site	
One week lead time	
					(average 	 fits Leaderboard
Also
					pageviews)	 x 90h centered	
728w
Format
File Types Accepted: GIF, JPEG, or SWF
Color: All artwork must be RGB
Resolution: 72dpi
Maximum File Size: 64k
Looping Limits: 3 loops
Animation Limits: 15 seconds
Max Frame Rate (frames per second): 30
Optional: Custom Tracking Code

CONTACT

Call Shawn Winship at 800.762.0233
or email swinship@flmedical.org
FLMEDICAL.ORG INSERTION ORDER
TO ADVERTISE ON FMA WEBSITE: FLMEDICAL.ORG
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

ADVERTISER INFORMATION - All advertisements subject to approval by the FMA
COMPANY NAME							URL: WWW.
CONTACT NAME
BILLING ADDRESS 		
		
EMAIL ADDRESS
PHONE								 FAX
CLIENT NAME (if agency) 						

URL: WWW.

AUTHORIZED SIGNATURE 								DATE
ART DELIVERED VIA:	

DISC	

EMAIL		

ART CONTACT
NAME/EMAIL:

AD SPECS

PAYMENT INFORMATION

Super Leaderboard 970w x 90h

Check	
MC	
VISA
AMEX	
Invoice Me
MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION
AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

Leaderboard 728w x 90h

INSERTION DATES
SPECIAL INSTRUCTIONS

(INCLUDE URL FOR CLICK THROUGH)

Card #
Expires
Security Code

QUESTIONS

Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org

Name on Card
Signature
ADVERTISING STATS & EXAMPLES
Ad Dimensions:
FMA News

FLMedical.org
970 x 90

180 x 150

GET CREATIVE IN
YOUR ADS
Examples of some of
the leading creative
advertisements from
around the world.

728 x 90
ADVERTISING STATS & EXAMPLES
DIGITAL ADVERTISING
In Digital Magazines
“The research shows that 55% of digital magazine
readers “noted,” or read, a digital advertisement
on their tablet or e-reader. Among those who noted
an ad, 52% took an interactive action as a result.
The most common ad interaction was touching or
clicking the ad to expand it (38%).”
“more than one-third accessed a website via the
ad. When an ad featured a video or commercial,
31% of ad readers watched it. Viewing a gallery and
downloading an app were actions taken by 30% of
ad readers.”

GO BEYOND STATIC ADS
The more interactive your digital magazine ad is, the more ROI
you will receive.
By choosing the HTML5/Interactive ad package for our digital
magazine, you will be able to engage our readers more
thoroughly than before.

Example of Interactive Ad

http://www.admonsters.com/blog/magazines-digitalintegrated-advertising

Example of Video Embedded in Uberflip

This fairly basic example shows what can be achieved
simply by using a slider to allow users to engage with
an ad.
Using the slogan ‘Filled with People,’ as you drag
the slider across the screen a unfinished Toyota car
moves through the factory floor and you see various
mechanics climbing in to assemble the vehicle.
video: http://vimeo.com/41920176#at=0
source: http://econsultancy.com/

Video Specs:

From the June 2013 issue of Florida Medical Magazine

Submit highest quality video available at H.264 compression (mp4).
Videos should be sized a minimum of 720x400 but larger is preferable.
*Fee covers hosting and embedding finished video. If video files
require editing, the pricing will be quoted based upon the specific
video and work needed.

HTML5/Interactive Specs:

Please provide us the complete HTML5, CSS, and Javascript/JQuery (if
needed) for your interactive ad. If files require editing, the pricing will
be quoted based upon the specific work needed.
EVENT
SPONSORSHIP
OPPORTUNITIES
FMA BOARD OF GOVERNORS MEETINGS
JOIN US...
February 7 - 9, 2014	
Ritz Carlton		
Amelia Island, FL	

May 16 - 18, 2014	
Hilton Bonnet Creek	
Orlando, FL		

LUNCHEON SPONSOR

Hilton Bonnet Creek
Orlando, FL

July 25 - 27, 2014	
Hilton Bonnet Creek	
Orlando, FL		

Your $7,500 investment includes:
•	
Exclusive signage at the sponsored luncheon
•	
Presentation to attendees during luncheon (up to 20 minutes)
•	
Recognition in the board meeting literature

October 17-19, 2014
InterContinental Hotel
Tampa, FL	

CONTACT
Call Matt Crowley (mcrowley@flmedical.org)
or Shawn Winship (swinship@flmedical.org) at
800.762.0233

DINNER SPONSOR

Your $15,000 investment includes:
•	
Exclusive signage at the sponsored dinner
•	
Opportunity to make a 10-minute presentation before the Board of Governors during session*
•	
Company representatives participating at the sponsored dinner (up to 6 total)
•	
Presentation to attendees during dinner (up to 20 minutes)
•	
Recognition in the board meeting literature

LUNCHEON SPONSOR

EXAMPLE:

*Available to FMA Preferred Vendors Only

Application Deadline:

We must receive your
sponsorship application at least
one month prior to the event.

HAVE A SUGGESTION FOR A SPONSORSHIP NOT LISTED?
Contact Matt Crowley or Shawn Winship to make arrangements for your
custom sponsorship by calling 800.762.0233
BOARD OF GOVERNORS MEETING SPONSORSHIP
TO SPONSOR LUNCHEON OR DINNER AT A FMA BOARD OF GOVERNORS MEETING
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

SPONSOR INFORMATION
COMPANY NAME							

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

PLEASE INDICATE BELOW

Which Board of Governors Meeting and sponsorship
level you are reserving.

MEETING DATE
REPRESENTATIVE NAME
TITLE 		
ADDRESS		
CITY					STATE		ZIP
PHONE				 FAX
EMAIL						
WEBSITE
Please write a 20-word description of your company’s product(s) and/or service(s).
Your application cannot be processed without a description. Please type or print
legibly. The FMA reserves the right to edit your company’s description.

Feb 7-9		
Oct 17-19
	

May 16-18	

July 25-27	

SPONSORSHIP LEVEL
Luncheon	Dinner

PAYMENT INFORMATION
Check Enclosed	
MC	
VISA

AMEX

Invoice Me

MAKE CHECK PAYABLE TO FLORIDA MEDICAL
ASSOCIATION AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

Card #
Expires
Security Code
Name on Card
Signature

ADA

In accordance with ADA requirements, if you are disabled and require special
services, please check here. Someone from our office will contact you.

PLEASE NOTE

Your sponsorship will not be confirmed until payment is received.

Your application will be reviewed by the FMA. If
accepted, a confirmation letter will be sent to you.
Your signature below indicates that you understand
and agree to the terms of the application process.
Company Representative
Date
JULY 25-27, 2014 at Hilton Bonnet Creek orlando

Sponsorship
Information
The Florida Medical Association, the largest trade association for physicians in Florida, would like to
invite you to participate in our 2014 Annual Meeting, being held July 25 – 27, 2014 in Orlando, Florida at
the Hilton Bonnet Creek Resort.
This annual association meeting features the annual gathering of the FMA House of Delegates – an event that brings
together physician leaders from throughout the state – to conduct the business of the association and discuss key issues in
medicine at the state level. In addition, physicians attend this meeting each year to earn CME credit via education sessions,
to share their research and clinical work via the David A. Paulus, M.D. Poster Symposium, and to connect with colleagues via
various social gatherings and other business meetings.

Sponsorship
Opportunity
This premier
sponsorship
opportunity will expose
your business to
physicians from around
the state and across
multiple specialties.

All Sponsorship Levels (starting at $2,500) are provided with an 8’ x 10’ Display Area which are stationed
in the main traffic areas throughout the conference center. Additional sponsor benefits are outlined in the
following pages.

*Display areas are subject to change and will be assigned by the FMA.
Event Sponsorship opportunities
OPPORTUNITIES						SPONSORSHIP RANGES
Board of Governors’ Lunch					$10,000
Conference Tote Bags						$5,000
Opening Reception (Friday evening)				
$5,000 - $25,000 *
FMA PAC Good Government Lunch				
$5,000 - $25,000 *
Installation Celebration (Saturday evening)			
$5,000 - $35,000 *
Coffee Break Area (Friday, Saturday or Sunday)			
$5,000 per day or $10,000 total
Registration Desk	
					$10,000
Audio Visual – House of Delegates				
$10,000 - $35,000 *
Board of Governor’s Dinner (Friday evening)			$15,000
Fifth Annual Abel Baldwin Keynote Address			$20,000 ***
Wireless Internet						$15,000

FOUNDATION FOR HEALTHY FLORIDIANS SPONSORSHIPS	

SPONSORSHIP RANGES

Continuing Medical Education - Breakfast					
$5,000 ** ***
Scientific Poster Symposium						$5,000 - $15,000 ** *
Continuing Medical Education - Lunch					
$7,500 ** ***
	
*Events available to multiple sponsors
**Foundation for Healthy Floridians is a registered 501(c) 3
***Companies electing this type of sponsorship are subject to the Standards for Commercial Supportsm and may receive no tangible benefits.

Florida Senate President
Don Gaetz, FMA Vice
President and FMA PAC
President Ralph Nobo,
M.D., Rep. Matt Gaetz, FMA
Immediate Past President
Vincent DeGennaro, M.D.,
Council on Legislation
Chair Neal Dunn, M.D.,
and Florida House
Speaker Will Weatherford
attended the 2013 FMA
PAC Good Government
Luncheon, where Sen.
Gaetz, Rep. Gaetz and Rep.
Weatherford were honored
for their public service.
Sponsor BENEFITS
$2,500 Contribution – Bronze

• Recognition in the Annual Meeting Program received by all attendees
• Listing on the FMA’s Conference Web site
• Sponsor ribbons on name badges
• 8’ x 10’ Display in Priority Area 3 (to be assigned by the FMA*)
• Two chairs and wastebasket
• 8’ Skirted table
• Pre & Post Conference attendee files
• Access to education sessions

$5,000 Contribution – Silver

• Above benefits plus…
• Two conference tote bags
• (1) One-half page black & white advertisement in conference program
• (2) Tickets to Saturday Good Government lunch and Saturday evening Installation Celebration included
*Please note: Only sponsors at the Silver level and above have access to these FMA member events.

$10,000 Contribution – Gold

• Above benefits plus…
• Display area upgrade to Priority Area 2 (to be assigned by the FMA*)
• Advertisement upgrade to full page black & white advertisement in conference program

$15,000 Contribution – Platinum

• Above benefits plus…
• Display area upgrade to Priority Area 1 (to be assigned by the FMA*)
• Additional conference tote bags (for a total of 4)
• Additional tickets (for a total of 4) to Saturday Good Government lunch and Saturday evening Installation
Celebration
• (1) One-half page, full color advertisement, in one issue of the Florida Medical Magazine
• Acknowledgement at Opening Session of the House of Delegates

$20,000 Contribution – Diamond

• Above benefits plus…
• Company logo (with one link) on the FMA’s Conference Web site
• Additional conference tote bags (for a total of 6)
• Additional tickets (for a total of 6) to Saturday Good Government lunch and Saturday evening Installation
Celebration
• (1) Full page, full color advertisement, in one issue of the Florida Medical Magazine
• FMA staff host at all events.

* Not included with display areas: electric, phone line or Internet access
Display HOURS & 2013 Sponsor PARTICIPANTS
2014 DISPLAY HOURS*
Friday, July 25
• 12:00 PM – 4:00 PM (Display Area – Set up only)
• 5:00 PM – 7:00 PM
Saturday, July 26
• 8:00 AM – 1:00 PM

CONTACT
Call Matt Crowley (mcrowley@flmedical.org)
or Shawn Winship (swinship@flmedical.org)
at 800.762.0233

Sunday, July 27
• 7:00 AM – 12:00 PM
• 12:00 PM – 1:00 PM (Display Area – Breakdown only)
* Subject to change

2013 SponsoR PARTICIPANTS
4MedApproved
AHCH/Harris Corporation (Florida HIE)
athenahealth
Barrett, Liner & Company
BB&T Wealth
CE Broker
CHUBB by Rogers Gunter Vaughn Insurance
Dairy Council of Florida / Florida Dairy Farmers, Inc.
Danna-Gracey
DocbookMD
Farr Law Firm
First Coast Service Options
Florida Blue
Florida Department of Health – Bureau of Vital
Statistics
Florida Department of Health – Division of Medical
Quality Assurance
Florida Department of Health – Prescription Drug
Monitoring Program

I.C. System
Ideal Protein
Landrum Human Resource Companies
LifeLock Benefit Solutions by Rogers Gunter
Vaughn Insurance
Medical Resource Association/ERG
MDPA Plans
MemberBenefits, Inc.
Moffitt Cancer Center
Reckitt Benckiser Pharmaceuticals
Tactical Management Inc.
United States Navy – Medical Recruiting
Web.com
ANNUAL MEETING SPONSORSHIP
TO SPONSOR THE 2014 FMA ANNUAL MEETING
COMPLETE THE FORM BELOW AND RETURN IT TO:
Florida Medical Association, Inc.
1430 E. Piedmont Drive
Tallahassee, Florida 32308
ATTN: Shawn Winship

SPONSOR INFORMATION
COMPANY NAME							
REPRESENTATIVE NAME
TITLE 		
ADDRESS		
CITY					STATE		ZIP
PHONE				 FAX
EMAIL						
WEBSITE
Please write a 20-word description of your company’s product(s) and/or service(s).
Your application cannot be processed without a description. Please type or print
legibly. This information will be printed in the show program. The FMA reserves the
right to edit your company’s description.

OR FAX THIS FORM TO 850-222-8030
OR EMAIL TO SWINSHIP@FLMEDICAL.ORG
Please do so by the deadlines.
Send all ads and/or copy directly to the FMA.
Please use black ink and print clearly.

PLEASE INDICATE BELOW

Which sponsorship level you are reserving.

SPONSORSHIP LEVELS:
Diamond Sponsor	
Platinum Sponsor	
Gold Sponsor	
Silver Sponsor	
Bronze Sponsor	

$20,000
$15,000
$10,000
$5,000
$2,500

PAYMENT INFORMATION
Check Enclosed	
MC	
VISA

AMEX

MAKE CHECK PAYABLE TO FLORIDA MEDICAL
ASSOCIATION AND MAIL TO:
Florida Medical Association, Inc.
ATTN: Shawn Winship
1430 E. Piedmont Drive
Tallahassee, Florida 32308

Card #
Expires
Security Code
Name on Card
Signature
Your application will be reviewed by the FMA. If
accepted, a confirmation letter will be sent to you.

ADA

In accordance with ADA requirements, if you are disabled and require special
services, please check here. Someone from our office will contact you.

PLEASE NOTE

Payment in full is required with this application.

Your signature below indicates that you understand
and agree to the terms of the Sponsorship Contract.
Company Representative
Date
CONTRACT TERMS – 2014 FMA ANNUAL MEETING SPONSORSHIPS
1. Each single sponsor at the 2014 Florida Medical Association Annual Meeting will have a display area as noted on the Sponsor Benefits page.
2. Payment in full must accompany the Sponsorship Application. All payments are non-refundable.
3. Sponsors are required to have an attendant at their display area at all times during designated hours.
4. Move-in time for the display areas is 12:00 p.m. on Friday, July 25, 2014 and move-out time is 12:00 p.m. on Sunday, July 27, 2014.
5. This agreement includes a one-time list of both pre and post 2014 FMA Annual Meeting attendees (does not include email addresses).
6. The FMA Management reserves the right to approve the character of any display area, any goods therein and the attendant advertising and sales promotion and to
prohibit anything which in its judgment because of noise or other objectionable features may detract from the display areas in general.
7. All sound equipment must be regulated so that it does not disturb neighboring display areas. The FMA Management reserves the right to determine at what point sound
constitutes interference with others and must be discontinued. Due to regulations by the music industry regarding music at public meetings, conventions and shows,
sponsors may not play music during the display times, either live or recorded.
8. Sponsors will not be permitted to assign, sublet or share with others any part of the display area allotted to them.
9. The FMA Management reserves the right to require any sponsor to move to another display area location if it is in the best interest of the 2014 FMA Annual Meeting.
10. In accordance with Florida Statutes Section 212.18(3)(b)3., the FMA authorizes sponsors to make retail sales of tangible personal property or service subject to sales
tax. The sponsor shall be solely responsible for any local, state or federal tax liability resulting from this contract or other tax implication arising from activities while a
sponsor at the 2014 FMA Annual Meeting.
11. No sponsor is to begin dismantling their display area prior to 12:00 p.m. on Sunday, July 27, 2014. Any sponsor dismantling prior to designated time will be assessed a
$100 penalty fee.
12. Advertising materials cannot be distributed outside of the sponsor’s display area.
13. Display areas must be kept clean. The floor and display areas must be clear of debris. Sponsors will be liable for any extra clean-up costs incurred due to displays, food
machines and other means.
14. The use of promotions, premiums, lotteries or giveaway contests must be approved by the FMA Management. Such approval may be granted or withheld with or without
cause at the discretion of FMA Management.
15. Use of electrical current is confined to lighting or the operation of such equipment that is harmless, noiseless and does not release undesirable odors.
16. FMA Management will work directly with an official service contractor (TBD) to provide all support services for each sponsor display area. All support services, excluding
installation and dismantling labor must be provided by the official service contractor. In the event that the sponsor chooses to use a non-official labor contractor for
installation and dismantle functions, notification and proper insurance documentation must be submitted to the FMA Management and official service contractor no
later than 30 days prior to display area installation. Outside contractors must have a badge to gain access to the 2014 FMA Annual Meeting. Outside contractors or their
employees who are not on the pre-registration badge list must pickup their badges at the sponsor check-in. A letter of authorization or other proof of affiliation with the
sponsor’s company must be shown in order to receive a badge.
17. Objectionable practices by sponsors or official suppliers should be reported immediately to FMA Management and not after the 2014 FMA Annual Meeting is completed.
18. No children under 16 years of age will be allowed in the display area at any time, unless accompanied by an adult.
19. It is agreed that the FMA and the Hilton Bonnet Creek (the “Hilton”) shall not be liable for any damage to, or destruction of, any display areas from any cause or for the
theft or disappearance of any display materials or any property contained in or about the sponsored display area.
20. The sponsor agrees to indemnify and hold harmless the FMA and Hilton or their employees or their representatives against any and all liabilities for damage, injury or
loss to all persons and any and all claims arising out of acts or omissions of sponsors, their employees or their representatives.
21. The FMA and Hilton will not be held responsible or liable for charges or damages for any failure of performance due to acts of nature, labor disputes, shortage of
materials, governmental authority, or other circumstances beyond reasonable control of either party.
22. Neither the FMA nor Hilton maintains insurance covering property brought onto or stored on the Hilton’s premises by sponsors and it is the responsibility of the sponsor
to obtain or maintain such coverage at their own expense.
23. Sponsors will not offer educational/training programs within the Hilton facility simultaneous to the 2014 FMA Annual Meeting related programs.
24. The FMA is not responsible for monitoring the proximity of competitors’ display areas. A list to-date of secured sponsors by display area can be obtained upon request
from FMA Management.
25. Sponsor agrees to indemnify and defend the FMA and Hilton against all suits brought against the FMA and/or Hilton, based on a negligence or products liability cause
of action in which the sponsor is the alleged active tortfeasor and the FMA is included in the suit based on this exhibit agreement.
DISPLAY AREA CONSTRUCTION
26. All electrical work and electrical wiring must be approved and installed in accordance with regulations established by the officials of the Fire Marshal’s Office.
27. No construction will be allowed at the sides or above the display area that may obscure the view of any adjacent display area.
28. All materials used for decorating must be flameproof.
29. Construction and signs that are above 8 feet in height are to be preapproved by the FMA Management.
30. All applicable city, county, and state codes and ordinances must be complied with as well as those of the host facility.
31. Nothing shall be posted on, tacked, nailed or otherwise affixed to columns, walls, floors or other parts of the buildings, furniture or equipment.
32. In order to meet the July 25, 2014, 5:00 p.m., 2014 FMA Annual Meeting Grand Opening for display areas, the FMA Management reserves the right to order labor to set
up any sponsor display area that is not in the process of being erected by 4:00 p.m. on Friday, July 25, 2014. The cost for this labor will be paid by the sponsor. No sponsor
may set up their display area after 4:00 p.m. on Friday, July 25, 2014.
INTERPRETATION OF RULES
33. The interpretation of all rules and regulations is the responsibility of the FMA Executive Committee or their designated representative. All decisions of said group or
representatives are final.
FLORIDA MEDICAL ASSOCIATION

P.O. Box 10269 | Tallahassee, Florida | 32302
800.762.0233 | FLMedical.org

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2014 Media Kit

  • 2. REACH FLORIDA PHYSICIANS Founded in 1874, the Florida Medical Association has a single mission: Helping physicians practice medicine. The FMA is the leading advocate for Florida physicians, ensuring their voice is heard in the legislative and regulatory arena. With 20,000 members, the Florida Medical Association is the largest physician association in the state of Florida. The Florida Medical Association is the perfect marketing platform for organizations seeking to reach the physician community in Florida.
  • 3. Florida Medical Magazine Our award-winning magazine The Daily Dose Our daily can’t-miss morning read for the FMA’s inner circle. FLMedical.org Our award-winning online destination for Florida physicians. FMA News The weekly source for news and updates of interest to FMA physician members. Social Media Engaging Florida physicians and friends of medicine across multiple platforms. Events Florida physicians gather throughout the year for both small group and large group events such as quarterly Board of Governors Meetings and the Annual Meeting.
  • 4. FMA MEMBERS BY THE NUMBERS MEDIAN PHYSICIAN INCOME RANGE 1,286 Northeast 2,233 North Central 2,164 East Central 2,176 Tampa Bay 2,901 Southwest 1,890 Southeast 2,499 South 3,295 Source: AMGA 2011 Physician Survey Out of State 3,588 Total 22,032 $532,567 Family Medicine Neurological Surgery Northwest $208,658 Membership by Region Source: 7/17/13 Membership Data FMA MEMBERS BY GENDER TOP 15 SPECIALTIES MALE 73% FEMALE 27% Internal Medicine Family Medicine Obstetrics and Gynecology Anesthesiology Pediatrics Orthopedic Surgery Diagnostic Radiology General Surgery Ophthalmology Emergency Medicine Cardiovascular Disease Dermatology Urology Psychiatry Gastroenterology FMA MEMBERS BY AGE TOP METRO-AREAS 23.1% 19.8% DADE 19.6% 3,253 physicians HILLSBOROUGH 17.0% 1,929 physicians DUVAL 1,879 physicians ALACHUA 7.5% 5.6% 1,662 physicians ORANGE 1,088 physicians BROWARD 1,086 physicians PALM BEACH 1,053 physicians 30 30-39 40-49 No age provided: 7.4% 50-59 60-69 70+
  • 5. 2014 PROMOTIONAL PLANNING CALENDAR PRINT DIGITAL January FLMedical.org FMA News The Daily Dose February EVENTS FLMedical.org FMA News The Daily Dose March Florida Medical Magazine, Vol. 1 - Spring FLMedical.org FMA News The Daily Dose April FLMedical.org FMA News The Daily Dose June FLMedical.org FMA News The Daily Dose July FLMedical.org FMA News The Daily Dose August Florida Medical Magazine Vol. 1 - Spring FLMedical.org FMA News The Daily Dose May FMA Board of Governors Meeting (Feb. 7-9) Amelia Island, , Ritz Carlton FLMedical.org FMA News The Daily Dose September Florida Medical Magazine, Vol. 3 - Fall FLMedical.org FMA News The Daily Dose October FLMedical.org FMA News The Daily Dose November FLMedical.org FMA News The Daily Dose December FLMedical.org FMA News The Daily Dose FMA Board of Governors Meeting (May 16-18) Orlando, Hilton Bonnet Creek Florida Medical Magazine Vol. 2 - Summer 2014 Annual Meeting (July 25-27) Orlando, Hilton Bonnet Creek Florida Medical Magazine Vol. 3 - Fall FMA Board of Governors Meeting (Oct. 17-19) Tampa, InterContinental Hotel
  • 6. FLORIDA MEDICAL MAGAZINE VOL 1 SPRING MARCH 2014 Space: January 31 Art: February 1 Distribution: Print (+/-13,000) + Digital VOL 2 SUMMER JUNE 2014 Space: April 15 Art: May 1 Distribution: Digital VOL 3 FALL SEPTEMBER 2014 Space: July 15 Art: August 1 Distribution: Print (+/- 13,000) + Digital ABOUT THE FLORIDA MEDICAL MAGAZINE The Florida Medical Magazine is published to keep our physician members informed about the changing landscape of medicine and give them access to resources that make a difference in their day- to-day practice. Florida Medical Magazine is a peer-led publication and a guaranteed membership benefit for all our physician members. Florida Medical Magazine’s direct readers are the Florida Medical Association’s physician members. In 2012, Florida Medical Magazine received awards from the Florida Magazine Association in four categories: Best Cover, Best In-Depth Reporting, Best Department and Best Overall Writing. KEY FACTS • Regional Publication: Florida • Primary Readership: FMA members (Florida-licensed physicians) • Circulation for print additions: As of the September 2012, 12,870 copies were mailed within Florida. During the 12 months preceding this issue, an average of 13,138 copies were mailed within Florida for each issue. Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership, Management, and Circulation for Periodicals, 9/20/12 Updated November 2012 - Subject to change DIGITAL MAGAZINE ADVERTISING OPTIONS: Our digital magazine, distributed via email, flmedical.org and from fmamag.com, affords advertisers increased opportunities for physician engagement through the following: Hot Spots and Graphic/Social Share Elements Cost: Base Ad Price + Additional $200 Advertisers may include hot spots, clickable info graphics, social medial icons and whitepapers within the advertising. Specs: Please specify what elements should be linked and to what URL on the insertion order. Embedded Video Cost: Base Ad Price + Additional $500* Advertisers may also include video within advertising. Specs: Submit highest quality video available at H.264 compression (mp4). Videos should be sized a minimum of 720x400 but larger is preferable. *Fee covers hosting and embedding finished video. If video files require editing, the pricing will be quoted based upon the specific video and work needed. Go to http://flmedical.uberflip.com/i/136766 to see examples, from our June 2013 edition, of both interactive elements now available to advertisers in our digital magazine editions.
  • 7. SPECS RATES PAGE SIZES Frequency Distribution Page Size 3 times a year Digital x 3 Print x 2 8.375” x 10.875” Page Full Color Two Color Full Page Half Page Spread (2 pg) Outside Back Cover Inside Front Cover Inside Back Cover Page 3 Page 4 Page 5 Opposite Contents Page After President’s Letter $2,280 $1,410 $1,590 $720 $4,300 $2,675 $3,350 N/A $3,100 N/A $2,800 N/A $3,150 N/A $2,900 N/A $2,950 N/A $2,775 N/A $2,775 N/A Page Height Width Full Page Half Page (Horizontal) Half Page (Vertical) Outside Back Cover 10.875” 4.75” 9.75” 7.625” 8.375” 7.25” 3.5” 8.625” DISCOUNTS Available on multi-issue contracts. 2x - 5% Savings 3x - 10% Savings For more details, contact Shawn Winship at 800.762.0233 or swinship@flmedical.org. PLEASE NOTE Rates are net and subject to change without notice. All advertisements subject to approval by the FMA. Bleeds and Crop Marks 0.125” bleed on all sides. No crop marks within the bleed area. No bleeds on ads smaller than full page. Acceptable File Formats Print ready PDFs @ 300 dpi. Orders Requiring typesetting or design will be billed at $75/hr ($75 minimum charge). Color Requirements HTML5/Interactive Cost: Base Ad Price + Additional $1000* All artwork must be process color (CMYK). No spot (PMS) colors. No black and white ads will be accepted. Please provide us the complete HTML5, CSS, and Javascript/JQuery (if needed) for your interactive ad. *Fee covers hosting and embedding the HTML. If files require editing, the pricing will be quoted based upon the specific work needed. CONTACT Call Shawn Winship at 800.762.0233 or email swinship@flmedical.org
  • 8. MAGAZINE ADVERTISING INSERTION ORDER TO ADVERTISE IN THE FLORIDA MEDICAL MAGAZINE COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. ADVERTISER INFORMATION - All advertisements subject to approval by the FMA COMPANY NAME URL: WWW. CONTACT NAME BILLING ADDRESS EMAIL ADDRESS PHONE FAX CLIENT NAME (if agency) URL: WWW. AUTHORIZED SIGNATURE DATE ART DELIVERED VIA: DISC EMAIL ART CONTACT NAME/EMAIL: PAYMENT INFORMATION MAGAZINE ADVERTISING SPECS Check MC VISA AMEX Invoice Me MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 Year(s) Issue(s) March Size(s) Full Page Color 2-color Format PDF June 1/2 H September 1/2 V 4-color EPS TIFF Comments/Premium Placement Request/Digital Ad Specs: Card # Expires Security Code Name on Card Signature QUESTIONS Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org
  • 9. FMA NEWS EXCLUSIVE ADVERTISING IN THE FMA NEWS The updated FMA News is the premier source for medical news, relevant information and helpful resources of interest to Florida physicians. ABOUT THE FMA NEWS Regional Focus Florida Primary Readership Florida-licensed FMA member physicians Frequency Bi-weekly* via email *Subject to change Performance Contact Shawn Winship for current distribution, open rates, click-through rates and other performance indicators. Discounts Rates are net and subject to change without notice. For discounts, contact Shawn Winship at 800.762.0233 or swinship@flmedical.org Formats 72 dpi GIF, animated GIF*, JPEG, or PNG *limit 3 loops No Flash. 125kb max file size for email ads. Orders requiring typesetting, design, or resizing will be billed at $75/hr ($75 minimum charge). DETAILS Color All artwork must be RGB. Display Ad DImensions Cost Deadline Rectangle 180w x 150h Based on CPM of $75 per unit delivered All materials are due at least 3 business days prior to publication.
  • 10. FMA NEWS INSERTION ORDER TO ADVERTISE IN FMA NEWS BI-WEEKLY EMAIL COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. ADVERTISER INFORMATION - All advertisements subject to approval by the FMA COMPANY NAME URL: WWW. CONTACT NAME BILLING ADDRESS EMAIL ADDRESS PHONE FAX CLIENT NAME (if agency) URL: WWW. AUTHORIZED SIGNATURE DATE ART DELIVERED VIA: DISC EMAIL ART CONTACT NAME/EMAIL: AD SPECS PAYMENT INFORMATION Rectangle 180w x 150h Check MC VISA AMEX Invoice Me MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 INSERTION DATES SPECIAL INSTRUCTIONS (INCLUDE URL FOR CLICK THROUGH) Card # Expires Security Code QUESTIONS Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org Name on Card Signature
  • 11. THE DAILY DOSE ABOUT THE DAILY DOSE The Daily Dose is the can’t-miss morning read of an exclusive group of 200+ decision makers, executives, high profile CEOs and physician leaders. The Daily Dose provides up-to-the-minute news coverage of the latest Florida and national healthcare policy news, editorial commentary and humorous tidbits to ensure our physician movers and shakers are in-the-know each morning. AD EXAMPLE “The Daily Dose is brought to you by company name, a description of your organization. Visit yourwebsite.com to read about their insert your content of interest here.” Maximum: 75 words DETAILS Frequency Media Distribution Cost Deadline Daily Email 5x’s/wk Based on 3 business $100 CPM days prior per unit preferred Contact Shawn Winship for current distribution, pricing and performance indicators at 800.762.0233 or swinship@flmedical.org
  • 12. THE DAILY DOSE INSERTION ORDER TO ADVERTISE IN THE DAILY DOSE EMAIL COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. ADVERTISER INFORMATION - All advertisements subject to approval by the FMA COMPANY NAME URL: WWW. CONTACT NAME BILLING ADDRESS EMAIL ADDRESS PHONE FAX CLIENT NAME (if agency) URL: WWW. AUTHORIZED SIGNATURE DATE ART DELIVERED VIA: DISC EMAIL ART CONTACT NAME/EMAIL: PAYMENT INFORMATION AD SPECS Check MC VISA AMEX Invoice Me MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 Issue(s) Ad Copy Card # Expires Security Code Name on Card Signature QUESTIONS Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org
  • 13. FLMEDICAL.ORG SINGLE AD POSITION Create awareness or source leads with mostly run-of-site display advertising on FLMedical.org, the Florida Medical Association’s awardwinning website. ABOUT FLMEDICAL.ORG Regional Focus Florida Primary Readership Florida-licensed physicians who are FMA members Frequency Ads generally sold by the month Performance Contact Shawn Winship for current pageviews, unique visitors and other performance indicators. DETAILS Please Note Rates are net and subject to change without notice. All advertisements subject to approval by the FMA. Display Ad DImensions Cost Details Deadline Super Leaderboard 970w x 90h $50 CPM Mostly run-of-site One week lead time (average fits Leaderboard Also pageviews) x 90h centered 728w Format File Types Accepted: GIF, JPEG, or SWF Color: All artwork must be RGB Resolution: 72dpi Maximum File Size: 64k Looping Limits: 3 loops Animation Limits: 15 seconds Max Frame Rate (frames per second): 30 Optional: Custom Tracking Code CONTACT Call Shawn Winship at 800.762.0233 or email swinship@flmedical.org
  • 14. FLMEDICAL.ORG INSERTION ORDER TO ADVERTISE ON FMA WEBSITE: FLMEDICAL.ORG COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. ADVERTISER INFORMATION - All advertisements subject to approval by the FMA COMPANY NAME URL: WWW. CONTACT NAME BILLING ADDRESS EMAIL ADDRESS PHONE FAX CLIENT NAME (if agency) URL: WWW. AUTHORIZED SIGNATURE DATE ART DELIVERED VIA: DISC EMAIL ART CONTACT NAME/EMAIL: AD SPECS PAYMENT INFORMATION Super Leaderboard 970w x 90h Check MC VISA AMEX Invoice Me MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 Leaderboard 728w x 90h INSERTION DATES SPECIAL INSTRUCTIONS (INCLUDE URL FOR CLICK THROUGH) Card # Expires Security Code QUESTIONS Contact Shawn Winship at 800.762.0233 or swinship@flmedical.org Name on Card Signature
  • 15. ADVERTISING STATS & EXAMPLES Ad Dimensions: FMA News FLMedical.org 970 x 90 180 x 150 GET CREATIVE IN YOUR ADS Examples of some of the leading creative advertisements from around the world. 728 x 90
  • 16. ADVERTISING STATS & EXAMPLES DIGITAL ADVERTISING In Digital Magazines “The research shows that 55% of digital magazine readers “noted,” or read, a digital advertisement on their tablet or e-reader. Among those who noted an ad, 52% took an interactive action as a result. The most common ad interaction was touching or clicking the ad to expand it (38%).” “more than one-third accessed a website via the ad. When an ad featured a video or commercial, 31% of ad readers watched it. Viewing a gallery and downloading an app were actions taken by 30% of ad readers.” GO BEYOND STATIC ADS The more interactive your digital magazine ad is, the more ROI you will receive. By choosing the HTML5/Interactive ad package for our digital magazine, you will be able to engage our readers more thoroughly than before. Example of Interactive Ad http://www.admonsters.com/blog/magazines-digitalintegrated-advertising Example of Video Embedded in Uberflip This fairly basic example shows what can be achieved simply by using a slider to allow users to engage with an ad. Using the slogan ‘Filled with People,’ as you drag the slider across the screen a unfinished Toyota car moves through the factory floor and you see various mechanics climbing in to assemble the vehicle. video: http://vimeo.com/41920176#at=0 source: http://econsultancy.com/ Video Specs: From the June 2013 issue of Florida Medical Magazine Submit highest quality video available at H.264 compression (mp4). Videos should be sized a minimum of 720x400 but larger is preferable. *Fee covers hosting and embedding finished video. If video files require editing, the pricing will be quoted based upon the specific video and work needed. HTML5/Interactive Specs: Please provide us the complete HTML5, CSS, and Javascript/JQuery (if needed) for your interactive ad. If files require editing, the pricing will be quoted based upon the specific work needed.
  • 17.
  • 19. FMA BOARD OF GOVERNORS MEETINGS JOIN US... February 7 - 9, 2014 Ritz Carlton Amelia Island, FL May 16 - 18, 2014 Hilton Bonnet Creek Orlando, FL LUNCHEON SPONSOR Hilton Bonnet Creek Orlando, FL July 25 - 27, 2014 Hilton Bonnet Creek Orlando, FL Your $7,500 investment includes: • Exclusive signage at the sponsored luncheon • Presentation to attendees during luncheon (up to 20 minutes) • Recognition in the board meeting literature October 17-19, 2014 InterContinental Hotel Tampa, FL CONTACT Call Matt Crowley (mcrowley@flmedical.org) or Shawn Winship (swinship@flmedical.org) at 800.762.0233 DINNER SPONSOR Your $15,000 investment includes: • Exclusive signage at the sponsored dinner • Opportunity to make a 10-minute presentation before the Board of Governors during session* • Company representatives participating at the sponsored dinner (up to 6 total) • Presentation to attendees during dinner (up to 20 minutes) • Recognition in the board meeting literature LUNCHEON SPONSOR EXAMPLE: *Available to FMA Preferred Vendors Only Application Deadline: We must receive your sponsorship application at least one month prior to the event. HAVE A SUGGESTION FOR A SPONSORSHIP NOT LISTED? Contact Matt Crowley or Shawn Winship to make arrangements for your custom sponsorship by calling 800.762.0233
  • 20. BOARD OF GOVERNORS MEETING SPONSORSHIP TO SPONSOR LUNCHEON OR DINNER AT A FMA BOARD OF GOVERNORS MEETING COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship SPONSOR INFORMATION COMPANY NAME OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. PLEASE INDICATE BELOW Which Board of Governors Meeting and sponsorship level you are reserving. MEETING DATE REPRESENTATIVE NAME TITLE ADDRESS CITY STATE ZIP PHONE FAX EMAIL WEBSITE Please write a 20-word description of your company’s product(s) and/or service(s). Your application cannot be processed without a description. Please type or print legibly. The FMA reserves the right to edit your company’s description. Feb 7-9 Oct 17-19 May 16-18 July 25-27 SPONSORSHIP LEVEL Luncheon Dinner PAYMENT INFORMATION Check Enclosed MC VISA AMEX Invoice Me MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 Card # Expires Security Code Name on Card Signature ADA In accordance with ADA requirements, if you are disabled and require special services, please check here. Someone from our office will contact you. PLEASE NOTE Your sponsorship will not be confirmed until payment is received. Your application will be reviewed by the FMA. If accepted, a confirmation letter will be sent to you. Your signature below indicates that you understand and agree to the terms of the application process. Company Representative Date
  • 21. JULY 25-27, 2014 at Hilton Bonnet Creek orlando Sponsorship Information
  • 22. The Florida Medical Association, the largest trade association for physicians in Florida, would like to invite you to participate in our 2014 Annual Meeting, being held July 25 – 27, 2014 in Orlando, Florida at the Hilton Bonnet Creek Resort. This annual association meeting features the annual gathering of the FMA House of Delegates – an event that brings together physician leaders from throughout the state – to conduct the business of the association and discuss key issues in medicine at the state level. In addition, physicians attend this meeting each year to earn CME credit via education sessions, to share their research and clinical work via the David A. Paulus, M.D. Poster Symposium, and to connect with colleagues via various social gatherings and other business meetings. Sponsorship Opportunity This premier sponsorship opportunity will expose your business to physicians from around the state and across multiple specialties. All Sponsorship Levels (starting at $2,500) are provided with an 8’ x 10’ Display Area which are stationed in the main traffic areas throughout the conference center. Additional sponsor benefits are outlined in the following pages. *Display areas are subject to change and will be assigned by the FMA.
  • 23. Event Sponsorship opportunities OPPORTUNITIES SPONSORSHIP RANGES Board of Governors’ Lunch $10,000 Conference Tote Bags $5,000 Opening Reception (Friday evening) $5,000 - $25,000 * FMA PAC Good Government Lunch $5,000 - $25,000 * Installation Celebration (Saturday evening) $5,000 - $35,000 * Coffee Break Area (Friday, Saturday or Sunday) $5,000 per day or $10,000 total Registration Desk $10,000 Audio Visual – House of Delegates $10,000 - $35,000 * Board of Governor’s Dinner (Friday evening) $15,000 Fifth Annual Abel Baldwin Keynote Address $20,000 *** Wireless Internet $15,000 FOUNDATION FOR HEALTHY FLORIDIANS SPONSORSHIPS SPONSORSHIP RANGES Continuing Medical Education - Breakfast $5,000 ** *** Scientific Poster Symposium $5,000 - $15,000 ** * Continuing Medical Education - Lunch $7,500 ** *** *Events available to multiple sponsors **Foundation for Healthy Floridians is a registered 501(c) 3 ***Companies electing this type of sponsorship are subject to the Standards for Commercial Supportsm and may receive no tangible benefits. Florida Senate President Don Gaetz, FMA Vice President and FMA PAC President Ralph Nobo, M.D., Rep. Matt Gaetz, FMA Immediate Past President Vincent DeGennaro, M.D., Council on Legislation Chair Neal Dunn, M.D., and Florida House Speaker Will Weatherford attended the 2013 FMA PAC Good Government Luncheon, where Sen. Gaetz, Rep. Gaetz and Rep. Weatherford were honored for their public service.
  • 24. Sponsor BENEFITS $2,500 Contribution – Bronze • Recognition in the Annual Meeting Program received by all attendees • Listing on the FMA’s Conference Web site • Sponsor ribbons on name badges • 8’ x 10’ Display in Priority Area 3 (to be assigned by the FMA*) • Two chairs and wastebasket • 8’ Skirted table • Pre & Post Conference attendee files • Access to education sessions $5,000 Contribution – Silver • Above benefits plus… • Two conference tote bags • (1) One-half page black & white advertisement in conference program • (2) Tickets to Saturday Good Government lunch and Saturday evening Installation Celebration included *Please note: Only sponsors at the Silver level and above have access to these FMA member events. $10,000 Contribution – Gold • Above benefits plus… • Display area upgrade to Priority Area 2 (to be assigned by the FMA*) • Advertisement upgrade to full page black & white advertisement in conference program $15,000 Contribution – Platinum • Above benefits plus… • Display area upgrade to Priority Area 1 (to be assigned by the FMA*) • Additional conference tote bags (for a total of 4) • Additional tickets (for a total of 4) to Saturday Good Government lunch and Saturday evening Installation Celebration • (1) One-half page, full color advertisement, in one issue of the Florida Medical Magazine • Acknowledgement at Opening Session of the House of Delegates $20,000 Contribution – Diamond • Above benefits plus… • Company logo (with one link) on the FMA’s Conference Web site • Additional conference tote bags (for a total of 6) • Additional tickets (for a total of 6) to Saturday Good Government lunch and Saturday evening Installation Celebration • (1) Full page, full color advertisement, in one issue of the Florida Medical Magazine • FMA staff host at all events. * Not included with display areas: electric, phone line or Internet access
  • 25. Display HOURS & 2013 Sponsor PARTICIPANTS 2014 DISPLAY HOURS* Friday, July 25 • 12:00 PM – 4:00 PM (Display Area – Set up only) • 5:00 PM – 7:00 PM Saturday, July 26 • 8:00 AM – 1:00 PM CONTACT Call Matt Crowley (mcrowley@flmedical.org) or Shawn Winship (swinship@flmedical.org) at 800.762.0233 Sunday, July 27 • 7:00 AM – 12:00 PM • 12:00 PM – 1:00 PM (Display Area – Breakdown only) * Subject to change 2013 SponsoR PARTICIPANTS 4MedApproved AHCH/Harris Corporation (Florida HIE) athenahealth Barrett, Liner & Company BB&T Wealth CE Broker CHUBB by Rogers Gunter Vaughn Insurance Dairy Council of Florida / Florida Dairy Farmers, Inc. Danna-Gracey DocbookMD Farr Law Firm First Coast Service Options Florida Blue Florida Department of Health – Bureau of Vital Statistics Florida Department of Health – Division of Medical Quality Assurance Florida Department of Health – Prescription Drug Monitoring Program I.C. System Ideal Protein Landrum Human Resource Companies LifeLock Benefit Solutions by Rogers Gunter Vaughn Insurance Medical Resource Association/ERG MDPA Plans MemberBenefits, Inc. Moffitt Cancer Center Reckitt Benckiser Pharmaceuticals Tactical Management Inc. United States Navy – Medical Recruiting Web.com
  • 26. ANNUAL MEETING SPONSORSHIP TO SPONSOR THE 2014 FMA ANNUAL MEETING COMPLETE THE FORM BELOW AND RETURN IT TO: Florida Medical Association, Inc. 1430 E. Piedmont Drive Tallahassee, Florida 32308 ATTN: Shawn Winship SPONSOR INFORMATION COMPANY NAME REPRESENTATIVE NAME TITLE ADDRESS CITY STATE ZIP PHONE FAX EMAIL WEBSITE Please write a 20-word description of your company’s product(s) and/or service(s). Your application cannot be processed without a description. Please type or print legibly. This information will be printed in the show program. The FMA reserves the right to edit your company’s description. OR FAX THIS FORM TO 850-222-8030 OR EMAIL TO SWINSHIP@FLMEDICAL.ORG Please do so by the deadlines. Send all ads and/or copy directly to the FMA. Please use black ink and print clearly. PLEASE INDICATE BELOW Which sponsorship level you are reserving. SPONSORSHIP LEVELS: Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor $20,000 $15,000 $10,000 $5,000 $2,500 PAYMENT INFORMATION Check Enclosed MC VISA AMEX MAKE CHECK PAYABLE TO FLORIDA MEDICAL ASSOCIATION AND MAIL TO: Florida Medical Association, Inc. ATTN: Shawn Winship 1430 E. Piedmont Drive Tallahassee, Florida 32308 Card # Expires Security Code Name on Card Signature Your application will be reviewed by the FMA. If accepted, a confirmation letter will be sent to you. ADA In accordance with ADA requirements, if you are disabled and require special services, please check here. Someone from our office will contact you. PLEASE NOTE Payment in full is required with this application. Your signature below indicates that you understand and agree to the terms of the Sponsorship Contract. Company Representative Date
  • 27. CONTRACT TERMS – 2014 FMA ANNUAL MEETING SPONSORSHIPS 1. Each single sponsor at the 2014 Florida Medical Association Annual Meeting will have a display area as noted on the Sponsor Benefits page. 2. Payment in full must accompany the Sponsorship Application. All payments are non-refundable. 3. Sponsors are required to have an attendant at their display area at all times during designated hours. 4. Move-in time for the display areas is 12:00 p.m. on Friday, July 25, 2014 and move-out time is 12:00 p.m. on Sunday, July 27, 2014. 5. This agreement includes a one-time list of both pre and post 2014 FMA Annual Meeting attendees (does not include email addresses). 6. The FMA Management reserves the right to approve the character of any display area, any goods therein and the attendant advertising and sales promotion and to prohibit anything which in its judgment because of noise or other objectionable features may detract from the display areas in general. 7. All sound equipment must be regulated so that it does not disturb neighboring display areas. The FMA Management reserves the right to determine at what point sound constitutes interference with others and must be discontinued. Due to regulations by the music industry regarding music at public meetings, conventions and shows, sponsors may not play music during the display times, either live or recorded. 8. Sponsors will not be permitted to assign, sublet or share with others any part of the display area allotted to them. 9. The FMA Management reserves the right to require any sponsor to move to another display area location if it is in the best interest of the 2014 FMA Annual Meeting. 10. In accordance with Florida Statutes Section 212.18(3)(b)3., the FMA authorizes sponsors to make retail sales of tangible personal property or service subject to sales tax. The sponsor shall be solely responsible for any local, state or federal tax liability resulting from this contract or other tax implication arising from activities while a sponsor at the 2014 FMA Annual Meeting. 11. No sponsor is to begin dismantling their display area prior to 12:00 p.m. on Sunday, July 27, 2014. Any sponsor dismantling prior to designated time will be assessed a $100 penalty fee. 12. Advertising materials cannot be distributed outside of the sponsor’s display area. 13. Display areas must be kept clean. The floor and display areas must be clear of debris. Sponsors will be liable for any extra clean-up costs incurred due to displays, food machines and other means. 14. The use of promotions, premiums, lotteries or giveaway contests must be approved by the FMA Management. Such approval may be granted or withheld with or without cause at the discretion of FMA Management. 15. Use of electrical current is confined to lighting or the operation of such equipment that is harmless, noiseless and does not release undesirable odors. 16. FMA Management will work directly with an official service contractor (TBD) to provide all support services for each sponsor display area. All support services, excluding installation and dismantling labor must be provided by the official service contractor. In the event that the sponsor chooses to use a non-official labor contractor for installation and dismantle functions, notification and proper insurance documentation must be submitted to the FMA Management and official service contractor no later than 30 days prior to display area installation. Outside contractors must have a badge to gain access to the 2014 FMA Annual Meeting. Outside contractors or their employees who are not on the pre-registration badge list must pickup their badges at the sponsor check-in. A letter of authorization or other proof of affiliation with the sponsor’s company must be shown in order to receive a badge. 17. Objectionable practices by sponsors or official suppliers should be reported immediately to FMA Management and not after the 2014 FMA Annual Meeting is completed. 18. No children under 16 years of age will be allowed in the display area at any time, unless accompanied by an adult. 19. It is agreed that the FMA and the Hilton Bonnet Creek (the “Hilton”) shall not be liable for any damage to, or destruction of, any display areas from any cause or for the theft or disappearance of any display materials or any property contained in or about the sponsored display area. 20. The sponsor agrees to indemnify and hold harmless the FMA and Hilton or their employees or their representatives against any and all liabilities for damage, injury or loss to all persons and any and all claims arising out of acts or omissions of sponsors, their employees or their representatives. 21. The FMA and Hilton will not be held responsible or liable for charges or damages for any failure of performance due to acts of nature, labor disputes, shortage of materials, governmental authority, or other circumstances beyond reasonable control of either party. 22. Neither the FMA nor Hilton maintains insurance covering property brought onto or stored on the Hilton’s premises by sponsors and it is the responsibility of the sponsor to obtain or maintain such coverage at their own expense. 23. Sponsors will not offer educational/training programs within the Hilton facility simultaneous to the 2014 FMA Annual Meeting related programs. 24. The FMA is not responsible for monitoring the proximity of competitors’ display areas. A list to-date of secured sponsors by display area can be obtained upon request from FMA Management. 25. Sponsor agrees to indemnify and defend the FMA and Hilton against all suits brought against the FMA and/or Hilton, based on a negligence or products liability cause of action in which the sponsor is the alleged active tortfeasor and the FMA is included in the suit based on this exhibit agreement. DISPLAY AREA CONSTRUCTION 26. All electrical work and electrical wiring must be approved and installed in accordance with regulations established by the officials of the Fire Marshal’s Office. 27. No construction will be allowed at the sides or above the display area that may obscure the view of any adjacent display area. 28. All materials used for decorating must be flameproof. 29. Construction and signs that are above 8 feet in height are to be preapproved by the FMA Management. 30. All applicable city, county, and state codes and ordinances must be complied with as well as those of the host facility. 31. Nothing shall be posted on, tacked, nailed or otherwise affixed to columns, walls, floors or other parts of the buildings, furniture or equipment. 32. In order to meet the July 25, 2014, 5:00 p.m., 2014 FMA Annual Meeting Grand Opening for display areas, the FMA Management reserves the right to order labor to set up any sponsor display area that is not in the process of being erected by 4:00 p.m. on Friday, July 25, 2014. The cost for this labor will be paid by the sponsor. No sponsor may set up their display area after 4:00 p.m. on Friday, July 25, 2014. INTERPRETATION OF RULES 33. The interpretation of all rules and regulations is the responsibility of the FMA Executive Committee or their designated representative. All decisions of said group or representatives are final.
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