This document provides updates about Facebook from September 2008 to March 2009. It notes the launch of new features like New Profile and Facebook Connect. It also lists interesting statistics about Facebook usage, such as it having over 175 million active monthly users and more than 70% of users being located outside the US. The document concludes with an agenda for a FacebookCamp event in Toronto focused on sharing information about Facebook Connect and its applications.

1. 5
Feb 24, 2009

2. FacebookCamp Sharing

3. Facebook Updates
Sep 11 ‘New Profile’ launches
Nov 3 Salesforce.com 6es into Facebook
Dec 4 Facebook Connect launches
Dec 10 =Fund Winners take home $250,000
‐ 3 out of 5 are Canadian!
‐ MouseHunt, Kontagent, WedSnap (WeddingBook)
Jan 7 Facebook tops 150 million ac6ve monthly users
Jan 19 Facebook Connect + CNN rock the Obama inaugura6on
‐ 1.5 million status updates
Feb 15 Facebook tops 175 million ac6ve monthly users
Mar ? Marketplace API being deprecated

4. InteresFng StaFsFcs
 More than 70% of users are outside the US
 More than 50% of users are outside of college
 Fastest growing demographic is 30+
 Average user has 120 friends
 More than 3 billion minutes are spent each day
(worldwide)

5. Facebook is #6 in the World
Total Unique Visitors (000)
Source: Comscore, Feb 2009

6. Facebook is Almost 2x MySpace
“22% of the total Internet audience went to Facebook in December.”
Source: Comscore, Jan 2009

7. Facebook Canadian Growth
Closing in on 11 million monthly active users
University Starts
Source: Internal Facebook Data, October 2008

8. Canada is #1 ‐ % of users on Social Networks

9. Facebook Canadian Visitors
Source: ComScore, January 2009

10. FacebookCamp Agenda
6:00 Socializing / Mingling / Registra6on
Roy Pereira, Colin Smillie,
6:30 Intro ‐ update since last FacebookCampToronto
Refresh,
Andrew Cherwenka. Trapeze
Maa Wyndowe, Facebook
6:40 Facebook Connect
Daniel Berkal, Palmerson Group
7:35 The Power of Facebook Connect
Dimi Paun, ZipAlong.com
7:40 FB Connect Case Study: ZipAlong.com
Roy Pereira, Refresh
7:50 WHOPPER® Sacrifice FB Campaign
Kevin Lister, WedSnap
8:05 WeddingBook & =Fund
8:20 Wrap‐up
8:30 Pogue Mahone Irish Pub (777 Bay at College)