There
were
over
31
Billion
searches
on
Google
last
month

In
2006,
this
number
was
2.7
billion


China
will
soon
become
the
#1
English

     speaking
country
in
the
world

If
you’re
one
in
a
Million
in
China….


        There
are
1,300
others
just
like
you

The
number
of
internet
devices
in


       1984
was
1,000

The
number
of
internet
devices
in


      1992
was
1,000,000

The
number
of
internet
devices
in


    2008
was
1,000,000,000

• 1
person
buys
a
device
to
access
the
Internet

• 2
blogs
are
started


• 3
YouTube
videos
are
posted

• 4
people
sign
up...
67
babies
were
born
in
the
US

• 
     274
babies
were
born
in
China

• 
     395
babies
were
born
in
India


• 
     And
...
•  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online

•  A
recent
study
showed
that
49%
of
online
American
use

...
Consumers are not listening any more




    interrupWve
markeWng
has
seen
its
day

A
good‐looking
&
funcWonal


website
is
not
enough!



Your
website
is
the
key




       Don’t
just
try
to
reach
them;


            make
them
find
you

Unique
benefits:


     Highly
targeted

• 
     Unparalleled
metrics
&
conversion
tracking


• 
     Low
cost
of
entry


•...
Search
Engine
OpWmizaWon

• 
     Social
Media
MarkeWng
(Viral)

• 
     Opt‐in
Email
markeWng

• 
     Link
Building

• 
...
Pay
Per
Click
(PPC)

Search
AdverWsing

• 
     Affiliate/Partnering
Programs

• 
     Text
&
Popup
Ads

• 
     Banner
ads
...
•  Create
custom
pages
for
every
major
topic

•  Use
headlines
and
copy
that
closely
reflect

   how
users
search
for
topic...
•  Brands

•  Customers

•  Employees

•  Stakeholders

•  PEOPLE

The Big Question:
Why
does
Social
Media
work?


Facebook:




  – 85%
growth
in
2008

  – Almost
1
billion
photos
uploaded
monthly

TwiAer:



  – 752%
growth
in
2008

  ...
LinkedIn:




   – 31
million
users

Flikr:



   – 3
billion
photos
uploaded

YouTube:


   – 100
million
videos
video
da...
First in your market/industry to jump into Social
Media will make a larger digital ‘footprint’




                  If
yo...
You
can
do
it
yourself:

  – Basic
SEO

  – Blogs

  – Link
Building


  – Email
Campaigns


  – Social
Media


You
can
reach
a
large
audience
of

informaWon‐hungry
people.



You
can
control
the
content
and

the
conversaWon.




Word...
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
Upcoming SlideShare
Loading in …5
×

ROI Marketing For Your Business: Using your website to drive top-line growth

1,305 views

Published on

Presentation given to Memphis Small Business Chamber on 3/12/09. Slight tweaks from the same presentation given previously for the Sales & Marketing Society.

Published in: Technology, Business
2 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
1,305
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
33
Comments
2
Likes
10
Embeds 0
No embeds

No notes for slide

ROI Marketing For Your Business: Using your website to drive top-line growth

  1. 1. There
were
over
31
Billion
searches
on
Google
last
month

  2. 2. In
2006,
this
number
was
2.7
billion


  3. 3. China
will
soon
become
the
#1
English
 speaking
country
in
the
world

  4. 4. If
you’re
one
in
a
Million
in
China….

 There
are
1,300
others
just
like
you

  5. 5. The
number
of
internet
devices
in

 1984
was
1,000

  6. 6. The
number
of
internet
devices
in

 1992
was
1,000,000

  7. 7. The
number
of
internet
devices
in

 2008
was
1,000,000,000

  8. 8. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

  9. 9. 67
babies
were
born
in
the
US
 •  274
babies
were
born
in
China
 •  395
babies
were
born
in
India

 •  And
690,000
songs
were
downloaded
illegally
 • 
  10. 10. •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
online
American
use
 search
engines
in
a
typical
day.

 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


  11. 11. Consumers are not listening any more interrupWve
markeWng
has
seen
its
day

  12. 12. A
good‐looking
&
funcWonal

 website
is
not
enough!



  13. 13. Your
website
is
the
key
 Don’t
just
try
to
reach
them;

 make
them
find
you

  14. 14. Unique
benefits:

 Highly
targeted
 •  Unparalleled
metrics
&
conversion
tracking

 •  Low
cost
of
entry

 •  Unmatched
reach
 •  Individualized
&
InteracWve
 • 
  15. 15. Search
Engine
OpWmizaWon
 •  Social
Media
MarkeWng
(Viral)
 •  Opt‐in
Email
markeWng
 •  Link
Building
 •  Online
PR
 • 
  16. 16. Pay
Per
Click
(PPC)

Search
AdverWsing
 •  Affiliate/Partnering
Programs
 •  Text
&
Popup
Ads
 •  Banner
ads
 •  Email
adverWsing
 • 
  17. 17. •  Create
custom
pages
for
every
major
topic
 •  Use
headlines
and
copy
that
closely
reflect
 how
users
search
for
topics
 •  Use
key
terms
repeatedly
in
content
 •  Link
these
pages
to
other
relevant
pages
on
 your
site
 •  Get
links
to
these
pages
from
outside
sources
 whenever
possible

  18. 18. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

  19. 19. The Big Question: Why
does
Social
Media
work?


  20. 20. Facebook:



 – 85%
growth
in
2008
 – Almost
1
billion
photos
uploaded
monthly
 TwiAer:


 – 752%
growth
in
2008
 – 4.5
million
unique
visitors
every
month
 Blogs:

 – 184
million
new
blogs
in
2008
 – 77%
of
web
users
read
them
 – 1
million
posts
wriken
daily

  21. 21. LinkedIn:



 – 31
million
users
 Flikr:


 – 3
billion
photos
uploaded
 YouTube:

 – 100
million
videos
video
daily

 Wikipedia:

 – 59
million
monthly
users

  22. 22. First in your market/industry to jump into Social Media will make a larger digital ‘footprint’ If
you
start
later,
you
will
invest
 more
and
get
less


  23. 23. You
can
do
it
yourself:
 – Basic
SEO
 – Blogs
 – Link
Building

 – Email
Campaigns

 – Social
Media


  24. 24. You
can
reach
a
large
audience
of
 informaWon‐hungry
people.

 You
can
control
the
content
and
 the
conversaWon.


 Wordpress
is
free
and
easy‐to‐use


×