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FacebookCampToronto1 summary

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Summary of the August 9th FacebookCamp in Toronto.

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FacebookCampToronto1 summary

  1. 1. FacebookCampToronto1 A summary of the August 11 th Event
  2. 2. Notes <ul><li>Genesis of event </li></ul><ul><li>Attendee growth </li></ul><ul><li>453 </li></ul><ul><li>Sponsors </li></ul><ul><li>MaRS </li></ul><ul><li>Agenda </li></ul><ul><li>Presenters </li></ul><ul><li>Facebook stats </li></ul><ul><li>Caitlin & Maeghan presentation highlights </li></ul><ul><li>Images </li></ul><ul><li>Media </li></ul><ul><li>What worked </li></ul><ul><li>What didn’t work </li></ul><ul><li>Next time – fbct2 </li></ul><ul><li>fbcVan </li></ul><ul><li>fbcMtl </li></ul>
  3. 3. Facebook Members
  4. 4. Introduction to Facebook.com <ul><li>Today’s hottest social networking online property </li></ul>
  5. 5. Facebook Age Demographics Source: comScore World Metrix, June 2007 Source: comScore World Metrix, May 2007
  6. 6. Facebook Globally <ul><li>33 million active users monthly* </li></ul><ul><li>43 billion page views per month (6 th highest) ** </li></ul><ul><li>51% of active users return daily* </li></ul><ul><li>19.8 visits per user per month** </li></ul><ul><li>190.8 minutes per user per month** </li></ul><ul><li>#1 photo site on the Internet** </li></ul>* Facebook internal data, June 2007 **comScore Networks, Inc., June 2007
  7. 7. Facebook Canada <ul><li>#1 site in Canada* </li></ul><ul><li>Over 3.1 million active users monthly* </li></ul><ul><li>68% of active users log in monthly* </li></ul><ul><li>8.5 billion page views monthly </li></ul><ul><li>36% male, 46% female, 28% undeclared* </li></ul><ul><li>68% of active users return daily* </li></ul><ul><li>27.5 visits per user per month** </li></ul><ul><li>333.7 minutes per user per month** </li></ul>* Facebook internal data, June 2007 **comScore Networks, Inc., June 2007
  8. 8. Worldwide Growth of Social Networking Sites Source: comScore World Metrix, 2007 Site June ‘06 June ‘07 % Change MySpace 66,401 114,147 72% Facebook 14,083 52,167 270% Hi5 18,098 28,174 56% Friendster 14,917 24,675 65% Orkut 13,588 24,120 78% Bebo 6,694 18,200 172% Tagger 1,506 13,167 774%
  9. 9. Visitation to Social Networking Sites Source: comScore World Metrix, 2007 Site North America Latin America Europe Middle East Asia Pacific MySpace 62.1% 3.8% 24.7% 1.3% 8.1% Facebook 68.4% 2.0% 16.8% 5.7% 7.1% Hi5 15.3% 24.1% 31.0% 8.7% 20.8% Friendster 7.7% 0.4% 2.5% 0.8% 88.7% Orkut 2.9% 48.9% 4.6% 0.6% 43.0% Bebo 21.8% 0.5% 62.5% 1.3% 13.9% Tagger 22.7% 14.6% 23.4% 10.0% 29.2%
  10. 10. Facebook Custom Applications <ul><li>Facebook launched their 3 rd party application platform in May 2007 </li></ul><ul><li>3,880 approved applications </li></ul><ul><li>Over 100 million downloads </li></ul><ul><li>Corporate-sponsored applications: </li></ul><ul><ul><li>Red Bull </li></ul></ul><ul><ul><li>TELUS </li></ul></ul><ul><ul><li>TD Canada Trust </li></ul></ul>
  11. 11. www.refreshpartners.com
  12. 12. Facebook Members 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

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