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A
Quick
Overview:

There
were
over
31
Billion
searches
on
Google
last
month

In
2006,
this
number
was
2.7
billion


China
will
soon
become
the
#1
English

     speaking
country
in
the
world

If
you’re
one
in
a
Million
in
China….


        There
are
1,300
others
just
like
you

The
number
of
internet
devices
in


       1984
was
1,000

The
number
of
internet
devices
in


      1992
was
1,000,000

The
number
of
internet
devices
in


    2008
was
1,000,000,000

• 1
person
buys
a
device
to
access
the
Internet

• 2
blogs
are
started


• 3
YouTube
videos
are
posted

• 4
people
sign
up...
67
babies
were
born
in
the
US

• 
     274
babies
were
born
in
China

• 
     395
babies
were
born
in
India


• 
     And
...
The
Internet
has
changed
our
lives
by

   altering
the
way
that
we
communicate



•  1
out
of
8
couples
married
last
year
...
•  13,500
radio
staZons
(4,400
in
1960)

•  17,300
magazines
(8,400
in
1960)


•  82.4
TV
channels
(5.7
in
1960)

•  Then
...
Consumers
are
not
listening
any
more





    interrupZve
markeZng
has
seen
its
day

You
have
to
reach
more
people,
in
less
Zme,

          when
they
aren’t
paying
a_enZon

Your
website
is
the
key



       Don’t
just
try
to
reach
them;


             make
them
find
you

A
good‐looking
&
funcZonal


website
is
not
enough!



Internet
marke;ng
is
the
answer

Unique
benefits:


     Highly
targeted

• 
     Unparalleled
metrics
&
conversion
trackin...
Search
Engine
OpZmizaZon

• 
     Social
Media
MarkeZng
(Viral)

• 
     Opt‐in
Email
markeZng

• 
     Link
Building

• 
...
Pay
Per
Click
(PPC)

Search
AdverZsing

• 
     Affiliate/Partnering
Program

• 
     Text
&
Popup
Ads

• 
     Banner
ads

...
•  Create
custom
pages
for
every
major
topic

•  Use
headlines
and
copy
that
closely
reflect

   how
users
search
for
topic...
•  Brands

•  Customers

•  Employees

•  Stakeholders

•  PEOPLE

You
have
to
be
PRESENT




        You
have
to
be
LISTENING

If
you
start
later,
you
will
invest

             more
and
get
less


You
can
do
it
yourself

  – Basic
SEO

  – Blogs

  – Link
Building


  – Email
Campaigns


  – Social
Media


The
best
way
to
do
that
and
reach
a
large

audience
of
informaZon‐hungry
people

is
to
blog.



You
can
control
the
conten...
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
ROI Marketing For Your Business: Using your website to drive top-line growth
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ROI Marketing For Your Business: Using your website to drive top-line growth

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Published on

Presentation to the Sales & Marketing Society of the Mid-South on 2/18/09.

Published in: Technology

ROI Marketing For Your Business: Using your website to drive top-line growth

  1. 1. A
Quick
Overview:

  2. 2. There
were
over
31
Billion
searches
on
Google
last
month

  3. 3. In
2006,
this
number
was
2.7
billion


  4. 4. China
will
soon
become
the
#1
English
 speaking
country
in
the
world

  5. 5. If
you’re
one
in
a
Million
in
China….

 There
are
1,300
others
just
like
you

  6. 6. The
number
of
internet
devices
in

 1984
was
1,000

  7. 7. The
number
of
internet
devices
in

 1992
was
1,000,000

  8. 8. The
number
of
internet
devices
in

 2008
was
1,000,000,000

  9. 9. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

  10. 10. 67
babies
were
born
in
the
US
 •  274
babies
were
born
in
China
 •  395
babies
were
born
in
India

 •  And
694,000
songs
were
downloaded
illegally
 • 
  11. 11. The
Internet
has
changed
our
lives
by
 altering
the
way
that
we
communicate

 •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
online
American
use
 search
engines
in
a
typical
day.

 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


  12. 12. •  13,500
radio
staZons
(4,400
in
1960)
 •  17,300
magazines
(8,400
in
1960)

 •  82.4
TV
channels
(5.7
in
1960)
 •  Then
there’s
the
Web:

 Millions
of
sites
 Billions
of
pages

  13. 13. Consumers
are
not
listening
any
more
 interrupZve
markeZng
has
seen
its
day

  14. 14. You
have
to
reach
more
people,
in
less
Zme,
 when
they
aren’t
paying
a_enZon

  15. 15. Your
website
is
the
key
 Don’t
just
try
to
reach
them;

 make
them
find
you

  16. 16. A
good‐looking
&
funcZonal

 website
is
not
enough!



  17. 17. Internet
marke;ng
is
the
answer
 Unique
benefits:

 Highly
targeted
 •  Unparalleled
metrics
&
conversion
tracking

 •  Low
cost
of
entry

 •  Unmatched
reach
 •  Individualized
&
InteracZve
 • 
  18. 18. Search
Engine
OpZmizaZon
 •  Social
Media
MarkeZng
(Viral)
 •  Opt‐in
Email
markeZng
 •  Link
Building
 •  Online
PR
 • 
  19. 19. Pay
Per
Click
(PPC)

Search
AdverZsing
 •  Affiliate/Partnering
Program
 •  Text
&
Popup
Ads
 •  Banner
ads
 •  Email
adverZsing
 • 
  20. 20. •  Create
custom
pages
for
every
major
topic
 •  Use
headlines
and
copy
that
closely
reflect
 how
users
search
for
topics
 •  Use
key
terms
repeatedly
in
content
 •  Link
these
pages
to
other
relevant
pages
on
 your
site
 •  Get
links
to
these
pages
from
outside
sources
 whenever
possible

  21. 21. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

  22. 22. You
have
to
be
PRESENT
 You
have
to
be
LISTENING

  23. 23. If
you
start
later,
you
will
invest
 more
and
get
less


  24. 24. You
can
do
it
yourself
 – Basic
SEO
 – Blogs
 – Link
Building

 – Email
Campaigns

 – Social
Media


  25. 25. The
best
way
to
do
that
and
reach
a
large
 audience
of
informaZon‐hungry
people
 is
to
blog.

 You
can
control
the
content
and
the
 conversaZon.


 Wordpress
is
free
and
easy‐to‐use
get
 to
it


×