Dogbook is a Facebook application that allows users to create profiles for their pets. It has over 10 million monthly page views and 4.5 million installed users. The application allows pets to have profiles, newsfeeds, photos, videos, friends lists, status updates and more. Various metrics are provided on the user base and engagement for Dogbook and other similar pet-focused applications. Partnerships are discussed between the applications and companies like Purina, including sponsored content and dynamic ads.

3. POOLHOUSE FACEBOOK APPLICATIONS

5. Dogbook in the News

6. Dogbook on TV Dogbook Catbook on ABC News http://www.youtube.com/watch?v=UilNG1o02lo

8. Applications Metrics Dogbook Catbook Horsebook Monthly Active Users 765,639 185,858 26,434 Monthly Pageviews 7.2M 1.8M 0.3M Males/Females: 23% / 77% 21% / 79% 5% / 95% US Traffic %: 78% 64% 50% Avg. Time Spent: 4:09 4:40 4:33 Total Installed Users: 2,268,238 841,488 75,692 # of Pets: 1,172,474 582,285 58,610 My Babybook Rodentbook Fishbook Ferretbook Monthly Active Users 10,776 4,270 2,664 2,067

10. Groups & Parks

11. Search

12. Purina Banner Campaigns Leaderboard Dynamic Membership Ad Unit

13. Purina Sponsored Twitter & Toys

14. Purina Group

15. Purina Metrics Ad Name/Placement Size CTR Homepage Takeover #1_Leaderboard 728x90 0.09% Homepage Takeover #2_Leaderboard 728x90 0.06% Dynamic Group Membership Unit 200x300 0.16% Twitter Promo Custom 0.40% Virtual Toys Promo Custom 1.35% 0.67%

16. Coming Soon… Dogbook

17. Coming Soon…