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I did a presentation about growing your blog's traffic. These slides were aimed at university academics, but most of the points are applicable elsewhere.
As many communities complain about unemployment and poverty, the community of Ogagweni is beating hunger hands down, Ndivhuwo Khangale recently visited the community.
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The students provided this great list of takeaways after listening to my Skype lecture on Blogging and E-retailing - for Prof. Richard Feinberg's E-Retailing class (Oct. 20, 2008)
I did a presentation about growing your blog's traffic. These slides were aimed at university academics, but most of the points are applicable elsewhere.
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A Guide To Blogging For The Uninitiated
1. A Guide to Blogging for the
Unini2ated
Knowing your RSS from your elbow and other
lessons in the social web
Matt Machell,
Presentation for Library Services
at Birmingham City University June 09
6. Some blogs I like
• Seth Godin’s Blog
http://sethgodin.typepad.com/seths_blog/
• Mashable
http://mashable.com/
• Signal Vs Noise
http://www.37signals.com/svn/
7. Some blogs I’m involved with:
• The Mental Health Lecturer's Tea Party
http://blogs.bcu.ac.uk/mentalhealth/
• The Multipack
http://multipack.co.uk/blog
• Newdadsite
http://newdadsite.com/
8. But you might be more interested in:
• The Blog Worm
http://theblogworm.blogspot.com/
• Confessions of a Science Librarian
http://scienceblogs.com/confessions/
• The Shifted Librarian
http://theshiftedlibrarian.com/
12. RSS/Feeds
• Allow you to follow blogs without visiting
• Included in modern web browsers
Internet Explorer 7, Firefox, Safari
• Best with an aggregator
netvibes.com, google.com/reader
13. Comments
• Are often more useful than the article itself
• Help you build & improve your content
• Need moderation
Oh, and there’s lots of spam comments,
but we have Akismet
14. Trackbacks & Pings
• Trackbacks tell you if another blog links to
you
• Pings tell services that you’ve updated
They’re useful for discovery!
28. Linkbait
• Something useful
Whitepapers, how to articles
• Something remarkable
The first article on, top ten lists
• Something people must share
definitive references, reviews
29. Other Ways of Ge:ng Links
• Bookmark services and directories
delicious.com, top ten X posts, stumbleupon
• Talk to other blogs
post comments on other blogs, link to them
• Use networks
linkedin, facebook, forums, mailing lists, local networks and twitter
30. Talk About Other People
• Write a review
I wrote about a web accessibility book
• Write about an event
I wrote about conferences I attended
• Write some commentary
I wrote about problems businesses have understanding accessibility’s benefits
31. Measuring Impact & Engagement
• Stats and Analytics
Where did visitors come from? What did they view?
What did they search for?
• Tools to track impact
Postrank.com , blogsearch.google.com
32. Example
• Pick two concepts popular in your niche
Jquery and Twitter
• Write a post that combines them
Project Twitter
• Seed the link
delicious.com > Ajaxline > Jquery on Twitter
• Watch as traffic spikes
200+ viewers in 24hrs
34. A blog is not the
solu2on to every problem
• Not article‐based?
• Private information?
• Official information channel?
• Tone?
What problem are you solving?