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performance led digital marketing   latitudegroup.com




18/05/2010
performance led digital marketing   latitudegroup.com




18/05/2010                                                           2
The coalition agenda



IN                                ????        IN
● Larger share of                             ● Demographic
   searches                    Targeting by      targeting
● Content network                             ● Ad “parameters”
                              Search Engine
● Greater international
   coverage
                               Integration
OUT                                with       OUT
● “Panama”                     retargeting    ● Sales Team
                                 network


                          Best of both worlds?
18/05/2010                                                        3
When?




 “All global customers and partners are expected to
             be transitioned by early 2012”
18/05/2010                                            4
Why use the smaller networks?


● Quality of traffic

● Incremental reach

● Extra targeting




                       Small but growing!
18/05/2010                                  5
Is it worth it?




         An easier decision with the alliance in place
18/05/2010                                               6
Did he really say not to bother with Yahoo! And
Bing?

● Calculation assumes 2 hours per
  month on each channel.

● Increased efficiency from bid-
  management platforms

● Consider the 12-month pay-off.



             Facebook could outgrow Binghoo by 2012!
18/05/2010                                             7

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Yahoo and microsoft alliance

  • 1. performance led digital marketing latitudegroup.com 18/05/2010
  • 2. performance led digital marketing latitudegroup.com 18/05/2010 2
  • 3. The coalition agenda IN ???? IN ● Larger share of ● Demographic searches Targeting by targeting ● Content network ● Ad “parameters” Search Engine ● Greater international coverage Integration OUT with OUT ● “Panama” retargeting ● Sales Team network Best of both worlds? 18/05/2010 3
  • 4. When? “All global customers and partners are expected to be transitioned by early 2012” 18/05/2010 4
  • 5. Why use the smaller networks? ● Quality of traffic ● Incremental reach ● Extra targeting Small but growing! 18/05/2010 5
  • 6. Is it worth it? An easier decision with the alliance in place 18/05/2010 6
  • 7. Did he really say not to bother with Yahoo! And Bing? ● Calculation assumes 2 hours per month on each channel. ● Increased efficiency from bid- management platforms ● Consider the 12-month pay-off. Facebook could outgrow Binghoo by 2012! 18/05/2010 7