This document discusses using podcasts to promote special collections in libraries. It provides an overview of how the University of South Florida Libraries implemented a podcasting program. Key points include launching an iTunes U partnership in 2007, creating podcasts on various topics like library tours and special collections, and using inexpensive equipment like iPods to record audio and photos. Guidelines are provided for selecting content, recording techniques, and distributing podcasts through iTunes U or YouTube to increase access and use of hidden library treasures.