India hasn’t had enough of the consumption story yet. Where basics are still not in place, Green is an evolved ambition Green Consumption is yet to hit mainstream India, but there are pockets of activism. This presentation looks at an overview of the state of green in India and shares some examples of attitudes of individuals, and actions by corporates, NGOs and governments.

1. The Green Story in India

3. Where basics are still not in place, Green is an evolved ambition Example: With virtually no mass transit in Bangalore, Indian technology firm Infosys Technologies Ltd. spends $5 million a year on buses, minivans, and taxis to transport its 18,000 employees to and from Electronics City. And traffic jams mean workers can spend upwards of four hours commuting each day. "India has underinvested in infrastructure for 60 years, and we're behind what we need by 10 to 12 years," says T.V. Mohandas Pai, director of human resources for Infosys. http://www.businessweek.com/magazine/content/07_12/b4026001.htm

4. Three Indias

5. Green Consumption is yet to hit mainstream India

9. Green Premium – a perspective If a product costs Rs.100, how much would you pay for a greener alternative?” Most people are still undecided on whether they’ll buy into an greener alternative, also there clear concerns of profiteering by businesses through “greenwashing”

11. Corporates and Green

16. The Barrier to Green Thinking: Individual impact on the environment is not measured, hence the apathy

17. Annexure

18. I would be prepared to pay more for environmentally friendly products

19. I would be prepared to pay more for environmentally friendly products

20. I think environmental activists are impeding progress of the country

21. I am prepared to make lifestyle compromises to benefit the environment