1. ONLY 1% users are actually active on Pakistani Telecom
Operator’s Facebook Pages!
A recent study conducted by InspectSocial revealed that only 1% of the fans on the pages of Pakistani
Telecom Operators are actively engaging on the page. This study was conducted on the data for the
past 90 days and included pages from Mobilink,Ufone,Telenor,Warid and Zong (including their
corporate and youth brands).
Predominantly male gender distribution on these pages. It was 73:27/male:female (even more than
the Pakistan average of 68:32/male:female),

2. 73% of the content on these pages comes in the form of text statuses/posts and 15% are the links
which mostly include their TV commercials. 11% of the content consists of photos out of which, 45%
are brand related and the rest talk about the general brand attributes in an indirect way. Questions
form less than 1% of the total content bucket.
Surprisingly, the most engaging content type for Telecom operators are photos (though they’re no. 3
in terms of their volume/total posts). This has brought more than 35,000 unique interactions for
Telecom operators in the past 7 days. Text statuses, despite being the highest in terms of the post
volume, get less than 15% of the interaction on photos.

3. InspectSocial suggests the brands to understand the right content type and context to be used for the
audience during the “best time bands”; something which we’ve planned to include in our upcoming
newsletter, where we share the best time to post a specific content type for a specific brand or
category.
You want us to do some research, which was missing in this market? Suggest us :)
Have a great day,
Your Team @ InspectSocial