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Fb usage in the future 7

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Fb usage in the future 7

  1. 1. Internet & Facebook Usage In The Future 7 Countries Argentina, Egypt, Indonesia, Mexico, South Africa, Turkey, Vietnam Note: There are different opinions regarding the next set of emerging markets after the BRIC countries. For this report, we’re considering the above “Future 7” (Source: bi-me.com; euromonitor.com). © Resultrix, 2010
  2. 2. • The “Future 7” (F7) are considered the next set of emerging markets after BRIC (Brazil, Russia, India, China). • They cover a tenth of the world’s population and have about 3% of the world’s internet users. Sources: internetworldstats.com; bi-me.com; euromonitor.com Internet coverage Country Population Internet users % penetration % of users worldwide Argentina 41mn 27mn 64.4% 0.4% Egypt 80mn 17mn 21.2% 0.2% Indonesia 243mn 30mn 12.3% 0.4% Mexico 112mn 31mn 27.2% 0.4% South Africa 49mn 5mn 10.8% 0.1% Turkey 77mn 35mn 45.0% 0.5% Vietnam 90mn 25mn 27.5% 0.4% Total 694mn 169mn 2.5%
  3. 3. A small pie? • They F7 have only 2.5% of the world’s internet users… Sounds like a small bite doesn’t it?? • Look at the chart again. And see the wonder! – Note the impressive proportion of internet savvy population in Argentina and Turkey! Think ONLINE potential… – Note the considerable potential for internet growth in the other 5 countries. Most notably in Indonesia and South Africa. Country Population Internet users % penetration Indonesia 243mn 30mn 12.3% South Africa 49mn 5mn 10.8% Country Population Internet users % penetration Argentina 41mn 27mn 64.4% Turkey 77mn 35mn 45.0% 2.5%
  4. 4. Facebook is universal • Facebook seems to be the most popular social network. • There is potential for Facebook growth especially in Egypt and Vietnam, where its penetration among internet users is comparatively lower. Country FB users % usage among internet users % usage among total population Argentina 11mn 42.8% 27.5% Egypt 4mn 23.9% 5.1% Indonesia 27mn 91.1% 11.3% Mexico 15mn 49.1% 13.4% South Africa 3mn 60.1% 6.5% Turkey 16mn 45.9% 20.6% Vietnam 1mn 4.8% 1.3% Total 78mn Sources: internetworldstats.com; newmediatrendwatch.com
  5. 5. Impressive Facebook growth since ‘09 • Overall, Facebook usage grew by 269% since March ’09. • Indonesia saw the highest growth rate followed by Mexico. • Growth in Turkey and Vietnam has been comparatively low. Country FB users today FB users in Mar ‘09 % growth Argentina 11mn 3mn 234% Egypt 4mn 1mn 226% Indonesia 27mn 2mn 1075% Mexico 15mn 2mn 602% South Africa 3mn 1mn 130% Turkey 16mn 9mn 64% Vietnam 1mn .94mn 25% Total 78mn 21mn 269% Sources: internetworldstats.com; nickburcher.com
  6. 6. In conclusion • Internet penetration is relatively high in the F7. – Especially in Argentina and Turkey is comparatively high. Almost half or more people are internet savvy. – Although, there is potential for internet growth notably in Indonesia and South Africa. • Facebook has a large bite of a relatively small pie! – It is the most popular social network across these countries. – There is potential for Facebook growth especially in Egypt and Vietnam, where FB penetration among internet users is relatively low.

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