Social Media Medley

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Review of Facebook, Pinterest and Twitter users. Sufficient for informing mgnt on markets. Not a "deep dive" but provides good overview.

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  • Social Media Medley

    1. 1. Social Media MatrixPinterest, Facebook and Twitter Social Network Insights
    2. 2. Known Data• Half of Pinterest users log on daily• 60% intend to use more often in future• 41% of users share branded content• 83% are Smartphone users• 24% Awareness. 3% membership• 82% employed• 3% students• 15% non-working
    3. 3. • 24% of social network users estimated to becoming members in 2013• Pinterest generates more referral traffic than Twitter (1.05% vs .82%)• Average annual household income is $100,000 +• Average time spent on site is 15.8 minutes• 68% of users are women
    4. 4. By Gender User Age 55-64 4.6% 45-54 8.0% 13-17 35-44 14.9% 20.6%Female Male48.8% 51.2% 26-34 18-25 26.1% 25.8% Male Female 55-64 55-64 4.2% 5.0% 45-54 45-54 8.5% 35-44 7.4% 13-17 35-44 13-17 14.8% 20.5% 14.8% 21.0% 26-34 18-25 26-34 26.6% 18-25 26.4% 25.4% 25.3%
    5. 5. Facebook.com Average User Figures and Facts:• Average user has 130 friends on the site• Average user sends 8 friend request per month• Average user spends an average of 15 hrs and 33 minutes on Facebook per month• Average user visits the site 40 times a month• Average user spends 23 minutes (23:20 to be precise) on each visit• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month
    6. 6. • 200 million people access Facebook via a mobile device EACH day• More than 30 Billion pieces of content are shared EACH day• Users that access Facebook on mobile devices are twice as active on Facebook than non-mobile users• Facebook generates 770 Billion page views per month.• 11% of world population has a Facebook account• There are more Facebook users than cars (750 million cars)• 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook
    7. 7. • 500 Million+ registered users (approx 200m active)• Twitter accounts for approx 3.61% of referral traffic (per Shareaholic)• 36% of Twitter users tweet at least once per day, average visit of 11:50 minutes• Twitter users send 190 million tweets each day• 64% of users access Twitter via Twitter.com• Top Three Countries: USA (108 million). Brazil (33 million) Japan (30 million)• $259 Million is Twitters projected ad revenue for 2012• 1 million accounts are added to Twitter every day.
    8. 8. 1 billion+ tweets were sent every five days in last 6 months• A great majority of tweets are just 40 characters long• The average user has 115 followers• 40% of Twitter users don’t tweet, instead use it to keep dated• 55% access Twitter via mobile/smartphone• Twitter handles 1.6 billion queries per day• 34% of marketers have generated leads using Twitter a 20% have closed deals

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