Social Media MatrixPinterest, Facebook and Twitter Social Network Insights
Known Data• Half of Pinterest users log on daily• 60% intend to use more often in future• 41% of users share branded content• 83% are Smartphone users• 24% Awareness. 3% membership• 82% employed• 3% students• 15% non-working
• 24% of social network users estimated to becoming members in 2013• Pinterest generates more referral trafﬁc than Twitter (1.05% vs .82%)• Average annual household income is $100,000 +• Average time spent on site is 15.8 minutes• 68% of users are women
Facebook.com Average User Figures and Facts:• Average user has 130 friends on the site• Average user sends 8 friend request per month• Average user spends an average of 15 hrs and 33 minutes on Facebook per month• Average user visits the site 40 times a month• Average user spends 23 minutes (23:20 to be precise) on each visit• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month
• 200 million people access Facebook via a mobile device EACH day• More than 30 Billion pieces of content are shared EACH day• Users that access Facebook on mobile devices are twice as active on Facebook than non-mobile users• Facebook generates 770 Billion page views per month.• 11% of world population has a Facebook account• There are more Facebook users than cars (750 million cars)• 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook
• 500 Million+ registered users (approx 200m active)• Twitter accounts for approx 3.61% of referral trafﬁc (per Shareaholic)• 36% of Twitter users tweet at least once per day, average visit of 11:50 minutes• Twitter users send 190 million tweets each day• 64% of users access Twitter via Twitter.com• Top Three Countries: USA (108 million). Brazil (33 million) Japan (30 million)• $259 Million is Twitters projected ad revenue for 2012• 1 million accounts are added to Twitter every day.
1 billion+ tweets were sent every ﬁve days in last 6 months• A great majority of tweets are just 40 characters long• The average user has 115 followers• 40% of Twitter users don’t tweet, instead use it to keep dated• 55% access Twitter via mobile/smartphone• Twitter handles 1.6 billion queries per day• 34% of marketers have generated leads using Twitter a 20% have closed deals