This document provides tips for increasing engagement on Facebook pages and posts. It explains that only 3-7.5% of fans typically see any given post and recommends focusing on quality, engaging content over frequent posting. Specifically, it suggests keeping posts short (100-250 characters), using rich media like photos, tailoring posts to your audience, testing different posting times, and using interactive formats like polls to encourage engagement. Quality, relevant content is more important for success than the number of posts.