SlideShare a Scribd company logo
Profile vs. group vs. page
      What’s what?!
Where do my posts show?
Edge Rank
• Goal: Get 1% of fans to like, comment or share
  post
• Example 1,000 fans
  – 6 likes, 3 comments, 1 share
  – 10/1000 = 1%
Only 3 – 7.5% of fans
 ever see any given
   status update
published to a page
Quality over
    quantity.

         WRITE
quality, engaging posts
More posts don’t = engagement
• Growth isn’t as successful as engagement
• 10 most engaging pages in the nation
  averaged 14.8 posts
• 60.7% of pages that increased engagement in
  2011 decreased # of posts
• 81.2% of pages that decreased engagement in
  2011 increased # of posts
Trust me, this is really true…
Trust me, this is really true…
Trust me, this is really true…
Less is more
• Limited time to read
• Keep posts short – 100 to 250 characters
  (less than 3 lines of text)
• See 60% more likes, comments and shares for
  posts using less than 250 characters
Rich media draws more attention
Pick a photo & write an update
Look at your audience
Get to know your audience
  Post at various times
Don’t use a 3rd party -- facebook
penalizes 3rd party API’s EdgeRank
Don’t give it all away – Tease ‘em
Be relevant & timely
Other ideas for engagement
•   Fill-in-the-blanks
•   Give your fans access to exclusive information
•   Reward your fans with deals & perks
•   Fans opinion

• Any others?
Questions? Let’s chat!

  Contact: Tina Wagner
  wagner3@uwm.edu
     @TinaJWagner

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Facebook presentation for UW-Milwaukee

  • 1.
  • 2. Profile vs. group vs. page What’s what?!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Where do my posts show?
  • 9.
  • 10. Edge Rank • Goal: Get 1% of fans to like, comment or share post • Example 1,000 fans – 6 likes, 3 comments, 1 share – 10/1000 = 1%
  • 11. Only 3 – 7.5% of fans ever see any given status update published to a page
  • 12. Quality over quantity. WRITE quality, engaging posts
  • 13. More posts don’t = engagement • Growth isn’t as successful as engagement • 10 most engaging pages in the nation averaged 14.8 posts • 60.7% of pages that increased engagement in 2011 decreased # of posts • 81.2% of pages that decreased engagement in 2011 increased # of posts
  • 14. Trust me, this is really true…
  • 15. Trust me, this is really true…
  • 16. Trust me, this is really true…
  • 17. Less is more • Limited time to read • Keep posts short – 100 to 250 characters (less than 3 lines of text) • See 60% more likes, comments and shares for posts using less than 250 characters
  • 18. Rich media draws more attention
  • 19. Pick a photo & write an update
  • 20. Look at your audience
  • 21. Get to know your audience Post at various times
  • 22. Don’t use a 3rd party -- facebook penalizes 3rd party API’s EdgeRank
  • 23. Don’t give it all away – Tease ‘em
  • 24. Be relevant & timely
  • 25. Other ideas for engagement • Fill-in-the-blanks • Give your fans access to exclusive information • Reward your fans with deals & perks • Fans opinion • Any others?
  • 26. Questions? Let’s chat! Contact: Tina Wagner wagner3@uwm.edu @TinaJWagner