Facebook for savvy sale owners
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The document discusses the differences between traditional marketing and content marketing on Facebook. It provides details on how Facebook ranks posts through its EdgeRank algorithm, which considers factors like the type of post, user engagement, and the relationship between the poster and audience. The document then lists several local Facebook pages and their number of fans. It ends by posing questions for a Facebook pages manager around monitoring the page, responding to posts, signing posts, handling spammy or controversial content, and resolving conflicts.
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Facebook for savvy sale owners
- 1. tandismith @
- 3. @TandiSmith
- 4. @TandiSmith
- 13. Traditional Marketing VS Content Marketing
- 16. How post are viewed. • Recent Stories
- 17. How post are viewed. • Recent Stories • Top Stories
- 18. How post are viewed. • Recent Stories • Top Stories • Ticker
- 19. How post are viewed. • Recent Stories • Top Stories • Ticker • Promoted Stories
- 20. How post are viewed. • Recent Stories • Top Stories • Ticker • Promoted Stories
- 23. • What type of post is it.
- 24. • What type of post is it. • Videos
- 25. • What type of post is it. • Videos • Photos
- 26. • What type of post is it. • Videos • Photos • Status Updates
- 27. • What type of post is it. • Videos • Photos • Status Updates • Links
- 28. • What type of post is it. • Relationship with page.
- 29. • What type of post is it. • Relationship with page. • Likes and Comments
- 30. • What type of post is it. • Relationship with page. • Likes and Comments • Shares
- 31. • What type of post is it. • Relationship with page. • Likes and Comments • Shares • Comments
- 32. • What type of post is it. • Relationship with page. • Likes and Comments • Shares • Comments • Likes
- 33. • What type of post is it. • Relationship with page. • Likes and Comments • Shares • Comments • Likes • Clicks
- 34. • What type of post is it. • Relationship with page. • Likes and Comments. • How old the post is.
- 36. Ask a
- 42. • Birmingham Bargain Mom 22,358 Fans • Trussville Tribune 8,252 Fans • Southern Child Magazine 7,951 Fans • Birmingham Parent 2,422 Fans
- 46. Friends of Fans 130 130 16,900 Friends X Friends X Connections
- 51. • How often should she check the page? • Should she answer every post. • Should she sign her post? • “Spammy” content post by others. • Is there an “off-limits” topic? • How to handle conflict.
- 64. Get a Username www.facebook.com/tandi www.facebook.com/nloopmedia • Add to business cards • Email signature • Newsletters and postcard • Yard Signs
Editor's Notes
- Home base Connections are called “friends” High viral activity Privacy Settings Best way to Brand name Must use real name
- Home base Connections are called “friends” High viral activity Privacy Settings Best way to Brand name Must use real name
- Connections are called Fans Search Engine Optimization (SEO) Add applications to make unique Most will see your page only through newsfeed Statistics find out how many people visit your site and when they visit your site Place page ad’s
- See what people are saying about things that matter to you. Built around topics, causes or experiences Won’t generate stories in your newsfeed Not maintained by a single author Can not communicate directly with others. Enable you to learn more about topics that interest you Information and profile picture update through Wikipedia