Learn how busy nonprofit social media managers can utilize high performing content to boost Facebook page engagement. Free content finder --> http://engagement.actionsprout.com/inspire
How Learning PR Tactics Made Me Awesome at Content Outreachsemrush_webinars
In this session, you will learn how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big 'hero' idea and creating multiple pieces of content that support to maximise their outreach opportunities.
The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin. Pete's approach has earned their clients coverage on Mashable, Lifehacker, FastCompany, Wired and UK national newspapers on a regular basis.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
Some helpful tips to help you make Facebook work for Giving Tuesday from Drew Bernard, CEO of http://actionsprout.com
Full video of the presentation is available at the end of the slide deck.
Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.
SAAL C - 09:25 - What We’ve Learned From One Billion Abandoned Shopping Carts...PerformanceIN
This document discusses insights learned from analyzing over 1 billion abandoned shopping carts. Some key findings include: 68% of online purchases will be abandoned, resulting in $1.4 trillion worth of potential sales lost; abandonment rates have increased over time, reaching 75.6% in March 2015; people typically abandon carts late at night or very early in the morning, especially between 8-9pm; common reasons for abandonment include shipping costs being too high and wanting to compare prices elsewhere first before purchasing; various retargeting strategies can be effective at recovering abandoned carts, such as email, on-site, and display ads reminding customers of abandoned items.
The document summarizes a Twitter competition run by MoneySuperMarket on November 4th. They tweeted sparkler GIFs with brand-related words 5 times that day asking followers to answer and retweet for a chance to win £100. They received 1,225 entries and 3,057 brand mentions, a 1,993% increase over the previous week. Though the competition hashtag didn't trend as highly as a previous one, engagement rates were successful at 4%. Including a retweet requirement drove retweets up significantly. The competition gained 186 new followers. It focused on Bonfire Night to tap topical conversations while still promoting the brand for an upcoming TV ad.
This document discusses three case studies of effective content engagement strategies:
1) A blockbuster movie promotion that received over 1.2 million views and strong engagement on social media leading to record box office success.
2) The journey of a lifestyle app that improved engagement through increasing daily content from 5-7 to 23+ pieces along with social media campaigns, reaching over 50 million monthly content clicks and 10 million users.
3) A music tribute video by a telecom brand that garnered over 600,000 views and engagement through appealing to fans of a popular rock band with a crowdsourced singing video.
How Learning PR Tactics Made Me Awesome at Content Outreachsemrush_webinars
In this session, you will learn how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big 'hero' idea and creating multiple pieces of content that support to maximise their outreach opportunities.
The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin. Pete's approach has earned their clients coverage on Mashable, Lifehacker, FastCompany, Wired and UK national newspapers on a regular basis.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
Some helpful tips to help you make Facebook work for Giving Tuesday from Drew Bernard, CEO of http://actionsprout.com
Full video of the presentation is available at the end of the slide deck.
Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.
SAAL C - 09:25 - What We’ve Learned From One Billion Abandoned Shopping Carts...PerformanceIN
This document discusses insights learned from analyzing over 1 billion abandoned shopping carts. Some key findings include: 68% of online purchases will be abandoned, resulting in $1.4 trillion worth of potential sales lost; abandonment rates have increased over time, reaching 75.6% in March 2015; people typically abandon carts late at night or very early in the morning, especially between 8-9pm; common reasons for abandonment include shipping costs being too high and wanting to compare prices elsewhere first before purchasing; various retargeting strategies can be effective at recovering abandoned carts, such as email, on-site, and display ads reminding customers of abandoned items.
The document summarizes a Twitter competition run by MoneySuperMarket on November 4th. They tweeted sparkler GIFs with brand-related words 5 times that day asking followers to answer and retweet for a chance to win £100. They received 1,225 entries and 3,057 brand mentions, a 1,993% increase over the previous week. Though the competition hashtag didn't trend as highly as a previous one, engagement rates were successful at 4%. Including a retweet requirement drove retweets up significantly. The competition gained 186 new followers. It focused on Bonfire Night to tap topical conversations while still promoting the brand for an upcoming TV ad.
This document discusses three case studies of effective content engagement strategies:
1) A blockbuster movie promotion that received over 1.2 million views and strong engagement on social media leading to record box office success.
2) The journey of a lifestyle app that improved engagement through increasing daily content from 5-7 to 23+ pieces along with social media campaigns, reaching over 50 million monthly content clicks and 10 million users.
3) A music tribute video by a telecom brand that garnered over 600,000 views and engagement through appealing to fans of a popular rock band with a crowdsourced singing video.
This document provides tips and strategies for effectively marketing festivals and events online in real-time. It discusses optimizing websites for mobile usage and ecommerce; using social media like Facebook, Twitter, Pinterest, YouTube, and hashtags; analyzing website analytics; developing email marketing campaigns; and using tools to market events online and via mobile in real-time. The overall message is that festivals must have a strong online and mobile presence to attract customers and drive sales.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Cassie Roberts presents on increasing online marketing and engagement for festivals and events. She discusses optimizing websites for real-time updates and interactivity, prioritizing mobile marketing, and using tools like social media, emails and contests to generate buzz. Specific recommendations include using hashtags, photos and videos to make content shareable, asking questions on social platforms to encourage discussion, and giving fans insider access and rewards to cultivate loyalty.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Rival IQ (2021):instagram stories benchmark reportMichele Pescina
This document provides benchmarks and metrics for Instagram Stories in 2021. It analyzes data from 770 brand handles and over 45,000 Stories posted between July and November 2020. Some key findings include: brands posted more frequently to Stories in 2020; retention rates increased slightly but replies and reach decreased; reach rates are down across all follower counts; and posts continue to have higher reach than Stories. The document defines various Story metrics and provides benchmarks for engagement rates by follower count and frames per Story.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
Beating the decline of the Facebook Organic Reach - KRDS singapore KRDS
This document provides tips for beating the declining organic reach on Facebook. It discusses why Facebook reach is declining due to the large amount of content in users' News Feeds. It recommends acquiring quality fans through ads targeting past customers, apps, and owned media. It also suggests creating engaging content like bold images, videos, contests and comics. Repeating messages and optimizing post timing can also improve reach. The best performing organic posts should be boosted with paid promotion.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
The document discusses the use of Facebook for business purposes. It notes that 70% of local businesses use Facebook as a marketing tool. It also provides statistics on Facebook usage and recommendations for optimizing personal and business Facebook pages, such as using high resolution cover photos sized 850 x 315 pixels and regularly posting engaging content to build connections with customers.
Social Media 104: How to Turn Facebook Fans into CustomersMichelle Hummel
The document discusses strategies for using social media to turn fans into customers, including asking fans questions, offering e-commerce options on platforms like Facebook, running contests and sweepstakes with coupon offers, creating automated sales messages, and limiting special offers to fans only for a short time to create urgency. It also promotes the speaker's social media training programs and certifications.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
Pinterest and Instagram - Data Driven Actionable InsightsPiqora
Piqora's CEO, Sharad Verma discusses the shift to an image based web, and shares data driven insights on visual, interest-based networks Pinterest and Instagram.
14NTCFB Turning Your Fans into Supporterssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
This is a version of the slides that includes the builds so people can actually read all of the content on the slides with images that overlay the text.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Telling stories to build your community onlineJustGiving
This document provides tips and strategies for using storytelling to build an online community. It discusses why storytelling is effective for social media, different types of stories organizations can share, examples of stories that have worked well, and tools for turning stories into engaging content. Specific guidance is offered on using images, video, and paid promotion to amplify impactful stories. The overall goal is to connect people to causes through compelling personal narratives.
The Tools to Unlock Social Media AnalyticsEric Metelka
How can your early stage startup measure the return on a successful social media strategy?
Are you using number of followers as a success metric? Do you know how to measure share of voice? With interactive case studies, we'll explore how your startup can take measurement beyond vanity metrics using the same ROI strategy large brands use. If you don't know what metrics to measure and want to know if social media is worth your time, this class is for you.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
This document provides tips and strategies for effectively marketing festivals and events online in real-time. It discusses optimizing websites for mobile usage and ecommerce; using social media like Facebook, Twitter, Pinterest, YouTube, and hashtags; analyzing website analytics; developing email marketing campaigns; and using tools to market events online and via mobile in real-time. The overall message is that festivals must have a strong online and mobile presence to attract customers and drive sales.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Cassie Roberts presents on increasing online marketing and engagement for festivals and events. She discusses optimizing websites for real-time updates and interactivity, prioritizing mobile marketing, and using tools like social media, emails and contests to generate buzz. Specific recommendations include using hashtags, photos and videos to make content shareable, asking questions on social platforms to encourage discussion, and giving fans insider access and rewards to cultivate loyalty.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Rival IQ (2021):instagram stories benchmark reportMichele Pescina
This document provides benchmarks and metrics for Instagram Stories in 2021. It analyzes data from 770 brand handles and over 45,000 Stories posted between July and November 2020. Some key findings include: brands posted more frequently to Stories in 2020; retention rates increased slightly but replies and reach decreased; reach rates are down across all follower counts; and posts continue to have higher reach than Stories. The document defines various Story metrics and provides benchmarks for engagement rates by follower count and frames per Story.
This document summarizes a social media masterclass for arts administrators held on February 28th, 2017 in London. The masterclass covered practical skills for using social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat to understand audiences, create engaging content, and manage online campaigns. Tips included using tools like Followerwonk to analyze followers, focusing on visual content for Instagram, and amplifying organically popular posts through paid promotions. The document stresses creating a consistent online presence and narrative through curating content like a festival across different social networks.
Beating the decline of the Facebook Organic Reach - KRDS singapore KRDS
This document provides tips for beating the declining organic reach on Facebook. It discusses why Facebook reach is declining due to the large amount of content in users' News Feeds. It recommends acquiring quality fans through ads targeting past customers, apps, and owned media. It also suggests creating engaging content like bold images, videos, contests and comics. Repeating messages and optimizing post timing can also improve reach. The best performing organic posts should be boosted with paid promotion.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
The document discusses the use of Facebook for business purposes. It notes that 70% of local businesses use Facebook as a marketing tool. It also provides statistics on Facebook usage and recommendations for optimizing personal and business Facebook pages, such as using high resolution cover photos sized 850 x 315 pixels and regularly posting engaging content to build connections with customers.
Social Media 104: How to Turn Facebook Fans into CustomersMichelle Hummel
The document discusses strategies for using social media to turn fans into customers, including asking fans questions, offering e-commerce options on platforms like Facebook, running contests and sweepstakes with coupon offers, creating automated sales messages, and limiting special offers to fans only for a short time to create urgency. It also promotes the speaker's social media training programs and certifications.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
Pinterest and Instagram - Data Driven Actionable InsightsPiqora
Piqora's CEO, Sharad Verma discusses the shift to an image based web, and shares data driven insights on visual, interest-based networks Pinterest and Instagram.
14NTCFB Turning Your Fans into Supporterssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
This is a version of the slides that includes the builds so people can actually read all of the content on the slides with images that overlay the text.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Telling stories to build your community onlineJustGiving
This document provides tips and strategies for using storytelling to build an online community. It discusses why storytelling is effective for social media, different types of stories organizations can share, examples of stories that have worked well, and tools for turning stories into engaging content. Specific guidance is offered on using images, video, and paid promotion to amplify impactful stories. The overall goal is to connect people to causes through compelling personal narratives.
The Tools to Unlock Social Media AnalyticsEric Metelka
How can your early stage startup measure the return on a successful social media strategy?
Are you using number of followers as a success metric? Do you know how to measure share of voice? With interactive case studies, we'll explore how your startup can take measurement beyond vanity metrics using the same ROI strategy large brands use. If you don't know what metrics to measure and want to know if social media is worth your time, this class is for you.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
11. Post content again that is working
well on your own page
Adapt other pages high performing
content to fit your unique message
Re-post content that is performing
well on similar pages
Re-use
Borrow
Flatter
13. Finding Over-performing Content
Every page has an engagement average.
Look for content that perform significantly better than average
Yes it’s really that simple!
17. It’s all about Likes, RIGHT?
Only if quantity is all you care about
Warning: content deliver rates may vary
18. FAN ENGAGEMENT SCORE
Avg engagement on recent posts related to a pages total fan count
Perfect score 10,000
You always engage as many people as you have fans on every post
39
Your only as good as your last 100 posts.
24. Getting to ROI
Over-performing content helps messages spread
LIKE – SHARE – COMMENT
Meaningful actions = deeper engagement
SIGN A PETITION – PLEDGE TO DO SOMETHING – THANK SOMEONE
More engaged people help you achieve outcomes
CONTACT – CULTIVATE – CONVERT
25. 70%of people who complete actions
for a page post are not fans of that page.
15%of people on average who
engage with a post will also complete a deeper
action if asked
35%of people taking action are
doing so on a mobile devices
Interesting Stats