This document summarizes recent changes to Facebook Pages and provides recommendations for brands. Key points include: Facebook has launched a new Pages version allowing brands to interact as a Page; Pages now resemble profiles with photo strips and updated dimensions; Pages can create iFrame applications for custom experiences; and engagement changes include Pages disappearing from Newsfeeds and new commenting plugins, so brands must work to maintain engagement. The recommendations emphasize using new tools to drive conversation outside Newsfeeds, careful social media management, and efforts to remain visible like increased posting.

1. Gage Social Media
Marketing
Facebook Page Updates – March
2011

2. Introduction
2
• Recently, Facebook launched a new version of Pages that
“will enable brands, businesses and organizations to build
stronger relationships with their fans.” Pages can be
upgraded now or wait until March 10th when all pages will
be updated.
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3. 1) Interact as the Page
3
Now you can log in as a Page. This
means you can post, comment, or
like other Pages in Facebook.
1. More engagement with other brands
– co-marketing
2. Expand reach and exposure to more
potential fans
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4. 1) Interact as the Page – Recommendations
4
• Planned engagement with other Pages according to Content
Strategy
• Use Page view to nurture strategic relationships with other
Pages relevant to Fans
• Continue daily moderation to monitor Page-jacking and spam
from competitors/other Pages
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5. 2) Pages Look Like Profiles
5
A. Photo Strip instead of tabs
B. Profile Picture 180x540 (was 200x600)
C. Tabs are now Lists
D. “Info Blurb” gone
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A
D
C
B

6. 2) Pages Look Like Profiles – Recommendations
6
• Monitor the Photostrip for high quality images and
hide/remove if needed
• Update Profile Picture to new dimensions and include tagline
or call-to-action with loss of “Info Blurb”
• Drive people to Lists using Wall Posts
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7. 3) iFrame Applications
7
Pages now have the freedom to create applications in multiple
programming languages
Benefits:
1. More flexibility for custom experiences and applications
2. Ability to add tracking and analytics to custom pages
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8. 3) iFrame Applications– Recommendations
8
• Consider adding Custom Welcome Page with a clear call to
action and embedded analytics
• Consider iFrame Applications for Promotions, Contests,
Sweeps, Surveys, and Polls
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9. 4) Engagement
9
Two big changes in engagement
1. Newsfeed default for users – brands may disappear from the fans
Newsfeed
2. Inter-communication – commenting plug-in
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10. 4) Engagement – Recommendations
10
• Use the new tools. Increase the conversation happening on
websites to offset the changes to the Newsfeed.
• Use a social media management platform – careful
management and measurement is more important
• Step up efforts to win engagement – don’t disappear from
the Newsfeed!
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11. 11
For more information
Tim Bursch
Social Media Manager
Gage Marketing Group
Email: tim_bursch@gage.com
Twitter: http://twitter.com/timbursch
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