The document outlines a comprehensive strategy for effective social media marketing using Web 2.0 tools to enhance online presence. It emphasizes the importance of content creation across multiple platforms like blogs, YouTube, and Flickr to reach a broader audience and reinforce brand equity. Additionally, it discusses integrating social media platforms and leveraging forum marketing to establish backlinks and engage with the target audience.

1. Strategic Social Media Marketing effectiveA practical, effective, WEB 2.0 marketing communications programGeorge B. RossPresident

2. effectiveStrategic Social Media Marketing WHY & WHERE TO START?

3. effectiveStrategic Social Media Marketing EYEBALLSThese 4 sitescombine for: 50.5%of the internet’s daily reach.Source:www.alexa.com

4. effectiveStrategic Social Media Marketing CONTENT?

5. effectiveStrategic Social Media Marketing CONTENTThe fundamentals never change...We need written content to market our products and services which can be uploaded to: Online PR ’wires’

6. Ezine web sites

7. DIGG

8. Our blogeffectiveStrategic Social Media Marketing CONTENTEvery day 20% off all internetusers logon on to YouTube providing access to a hugenumber of eyeballs. B2C & B2BCan use YouTube to promote brand By:Tutorials

9. Product instructions

10. Corporate brandingNote: the hyperlinks connect to examples of each category on YouTube

11. effectiveStrategic Social Media Marketing CONTENTWith 2% of all daily internet trafficwe can use Flickr to store galleriesof our products and by carefullynaming our files with key words Our images will appear high on image searches

12. effectiveStrategic Social Media Marketing CONTENTVideoTextPhotos

13. effectiveStrategic Social Media Marketing CONTENTOur core strategic marketingelement is ‘The Blog’:create blog articles

14. problem/solution

15. new products/services

16. Increase website page count

17. Maintain site ‘freshness’

18. Create a following

19. Establish expertise

20. Increase brand equity

21. Exploit the weaknesses of yourcompetitionBlog will provide the feedermaterial for other social media

22. effectiveStrategic Social Media Marketing CONTENTConnect the blog to externalSocial Medial platforms..Using Feedburner we can:Update LinkedIn every timewe make a blog updateAdd a Chicklet to the homepageto offer RSS subscriptionMarket you blog via TecnoratiNote: While the LinkedIn account is personal - Groups and Pages are for business

23. effectiveStrategic Social Media Marketing CONTENTCreate Facebook Page/Group:blog article links

24. video links

25. Photo galleries

26. Feed Twitter via Facebook withCompany updates (There is no need to update Twitter)Note: While the Facebook account is personal - Groups and Pages are for business

27. effectiveStrategic Social Media Marketing All of the pieces but one…

28. Strategic Social Media Marketing effectiveForum marketingPrimary goal: creation of back linksRegister with every industry (and related) forumEnsure that your URL is embedded into your signature and every forum entryBe an active participantSecondary goal: blog promotionTertiary goal: brand positioning

29. effectiveStrategic Social Media Marketing An effective integrated WEB 2.0 marketing communications planthat leverages platform connectivityForum marketing