Nantucket Catering Company Social Media Marketing Plan
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This presentation was created as an assignment for class. Nantucket Catering Company and Digital Cooperative are both fictitious companies. This B2B presentation is aimed toward highlighting the benefits of a proposed social media plan for a non tech-savvy client.
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Nantucket Catering Company Social Media Marketing Plan
- 2. Three Part Plan 1. Show your product 2. Engage your audience 3. Track your success
- 3. SHOW YOUR PRODUCT How to make your brand known
- 4. Flickr.com • Account is Free • Easy upload to share pictures • Link Flickr pictures to your website
- 6. ENGAGE YOUR AUDIENCE Building a community
- 7. Constant Contact • Email Marketing • Surveys and Polls • Inexpensive
- 8. Sample Constant Contact Email
- 9. TRACK YOUR AUDIENCE Learn client behavior, track competitors and build relationships
- 10. Nimble • Track customer activity • One-stop contact integration • Prospecting
- 11. Nimble Homepage
- 12. IMPLEMENTATION Tying it all together
- 13. Digital Collaborative • Free Flickr Account • Constant Contact design • Nimble training and implementation
- 14. References 5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from http://www.flickr.com/photos/5thstreetpatiocafe/ Constant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1 Flickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/ Inc. (n.d.). 6 Services to Help You With Mobile Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from http://www.inc.com/ss/mobile-marketing#5 Inc. (2010, January 25). How to Use Multimedia for Business Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from http://www.inc.com/guides/multimedia-for-business-marketing.html Inc. (2010, January 25). How to Use Social Networking Sites to Drive Business | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 7, 2013, from http://www.inc.com/guides/using-social-networking-sites.html McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/
Editor's Notes
- Many companies approach social media from a very one-dimensional place. We strongly believe that Nantucket Catering company would benefit from a three dimensional approach to social media marketing:We will show you how to use social media to best showcase your product We will show you how to engage your clients and build long-lasting , collaborative relationships via email marketing and surveys.We will show you how to inexpensively track your audience, build your contact base and measure social media activity.
- Flickr is a free service. All you need is a Yahoo id, which is also free.The website provides you with the necessary tools to easily upload pictures from your computer or mobile device. By tagging (categorizing) a picture, you can ensure that like-minded users will stumble upon your content.By linking your Flickr photos to your website and vice versa, you are increasing the traffic to your website as well as displaying your services - without incurring the extra cost of paying a developer to update your site.Additional benefits:Join Groups to gain access to current and prospective clientsReferencesFlickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/
- The 5th Street Patio Café’s Flickr page is a great example of how you can quickly, easily and, most importantly, inexpensively share your event photos and generate traffic to your website.From your Flickr page, users have the option to click on your profile for more info, your sets to view your photo albums and even a map to help them get directions. The one thing to keep in mind, however, is that Flickr has strict policies about business use of their website. Your Flickr photos are your way of demonstrating your product to generate interest, not as a tool to hard sell your product.This company created an events folder where they can highlight some of their most prominent events. Consider this a visual resume, a chance to show your versatility. By showing pictures of a variety of events (from weddings, to birthday parties to corporate meetings), you are showing your prospective clients that you can operate in any situation. This will increase word-of-mouth referral for your businessThey also created a catering folder where they display a variety of dishes. This is your chance to really show what you can do. The more creative your picture is, the more likely it is to be shared. More buzz around your dish = more visitors to your websiteReferences5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from http://www.flickr.com/photos/5thstreetpatiocafe/
- Email Marketing:Use free templates or create your ownInclude live links to your web and social media pages to increase visitor trafficUse Simple Share to post to Facebook, LinkedIn and TwitterTrack who receives and opens your emailsCompare email campaigns to determine which are most successfulSurveys and Polls:Maintain open communication with your clients to foster trustUse surveys to determine client satisfaction and identify any areas or menu items that need improvementCreate polls before releasing a new dish to get your clients’ opinions. Allowing your clients to participate will create a sense of community. Responding to your clients’ poll results will keep them engaged and let them know that you are listening.It’s cheap!If you combine the email marketing and survey features, you only pay $25.50 per month for booth.You also have the option to do one or the other for only $15/monthReferencesConstant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1
- Fajita Grill uses constant contact to keep patrons aware of their offering and to send coupons.Nantucket Catering company can use this to advertise new menu options, keep customers abreast of any changes in the business (such as the addition of a new chef), to share staff bios, and to offer promotions to encourage repeat business from previous clients.ReferencesConstant Contact (n.d.). Email Marketing Examples – Constant Contact. Small Business Marketing from Constant Contact. Retrieved February 10, 2013, from http://www.constantcontact.com/email-marketing/customer-examples/index.jsp
- Track customer activityNimble allows you to track where your most active followers’/commenters’ social media activityTracking this activity allows you to determine which platform your clients use most (Facebook, Twitter, etc.)so that you can deliver your content in a manner most convenient to themStaying abreast of the content that your clients are viewing allows you to offer relevant content and identify what offerings would be best received at your events. For example, if your clients are suddenly looking up competitors who offer paella, you will know to add this dish to your menu.One-stop contact integrationKeep all your contacts in one place with Nimble’s contact management featureNimble allows you to identify your contacts’ social media profiles, making it easy for you to connect, listen and converse with your most important contacts. ProspectingNimble allows you to view your social stream in one streamYou can search for keywords and terms to find people of interest to your businessOnce you identify your prospects, you can easily pull them into and interact with them through NimbleThrough this keyword search, you can identify prospective clients and vendors to help grow your business.ReferencesNimble (n.d.). Contact Management | Nimble Social CRM Software Nimble. Social CRM Simplified. | Turn Communities into Customers. Retrieved February 8, 2013, from http://www.nimble.com/how-it-works/contact-management/
- ReferencesNimble (n.d.). Contact Management | Nimble Social CRM Software Nimble. Social CRM Simplified. | Turn Communities into Customers. Retrieved February 8, 2013, from http://www.nimble.com/how-it-works/contact-management/
- To help you implement this program, we will:Help you set up a free Flickr accountCreate Flickr homepage layout and designDemonstrate how to quickly upload pictures from both desktop and mobile devicesAssist in selecting a photographer, as necessaryCreate Constant Contact AccountUpload all of your contacts Work with you to select pre-designed template or design a new template personalized for your companyOffer step-by-step guidance, as necessaryCreate Nimble AccountUpload all of your current business contactsAssist in locating and adding prospectsAdministration of Nimble page during implementationIntegrate Nimble with your current social media platformsWe want your catering business to grow and flourish. We will be here for the entire social media implementation process to ensure a seamless transition.