1. The importance of custom facebook fan page for a small business
Facebook has now become almost synonymous with the social media. The number of people using it for
sharing information, messages and contents is consistently on rise. There has been a shift, mostly in
urban and semi urban areas towards the online medium to access news, data etc. and to enquire about
products and services and sometimes to obtain feedback on them. As facebook is a free platform in an
interactive format, it has become convenient for people to voice their opinion on various subjects and
issues. It allows increased visibility to people and brands as a message reaches exponentially to a wider
audience.
More than people, it is convenient for small businesses that may have a shoestring budget for their
marketing and branding activities. It is here that they can leverage the features and functionalities of
Facebook to drive value to their businesses. The custom fan page is a tool that provides them the
opportunity to do so. First of all a customer fan page gives a brand increased visibility, and in addition to
that it allows them to customize content through very easy processes. The benefits of the flexibility in
content upgradation are that it informs and communicates the public any new development without
any time lag and also gets instant responses and feedbacks. The firm also gets the opportunity to engage
the attention of the customers through various interactive games, apps etc which are interactive in
nature to obtain insights on their purchasing behavior and to gain knowledge on their choices
,preferences and cultural conditionings etc which allows him to modulate his marketing and
communication strategy accordingly. This way a Facebook fan page plays an important role in
promoting the interest of a small business.