Presentation deck I put together for my community manager interview at Facebook.

1. #FBChampions
FACEBOOK WORLD CLASS!
CHAMPIONS PROGRAM
Hung Pham
hpham45@gmail.com

2. #FBChampions
Mission: Continue to give
people the power to share and
make the world more open
and connected by building
lasting relationships with our
users and inspire world class
champions around the world.

3. #FBChampions
Who We Are

4. #FBChampions
Facebook Champions
We live and breathe Facebook. We
act as brand ambassadors to help
build, grow, and sustain Facebook’s
global community and footprint
through engagement, advocacy,
insights, and education.

5. #FBChampions
What We Do

6. #FBChampions
Program Goals
Operationalize and foster peer
to peer engagement and
business to community
engagement.
Identify and reward users who
have an established presence and
share positive brand sentiment.
Enable advocates with leadership
roles making them heroes
amongst peers.
Create unique online and offline
experiences to retain users and
increase participation.
Create clear and concise
overview of program,
expectations, and how to quickly
get involved.
Extract, learn, and innovate.
Explore how community can support
other objectives at Facebook.

7. #FBChampions
Why We Do It

8. #FBChampions
Member Benefits

9. #FBChampions
Get in Touch
Meet the Facebook product teams and
community managers through webinars,
hangouts, and private forums covering
anything from topical brainstorms to product
discussion.
Provide Insight
Get access to beta testing and provide valuable
insight and feedback to the latest Facebook
products and features.

10. #FBChampions
Be Recognized
Enjoy the credibility of being honored by
Facebook. Gain recognition by becoming a
subject matter expert on the platform.
Exclusive Events
Attend annual events worldwide to learn
more about Facebook and meet other
champions. Host local meet ups and
become local/regional ambassadors.

11. #FBChampions
Facebook Benefits

12. #FBChampions
Enter New Markets Quickly
Champions can provide insight on how to introduce new
products to their regions. Amplify the reach to local
communities allowing Facebook to scale globally while being
locally relevant.

13. #FBChampions
Support, Testing, and Localization
Leverage community for testing, bug reporting, product feedback and
insights. Enter new markets with products and quickly scale up support
and localization.

14. #FBChampions
Champions Become Customer Marketers
Program mobilizes our most active users to act as our ambassadors.
Champions now assume the role of customer marketers advocating on our
behalf and engaging with other customers to create deeper connected
relationships.

15. #FBChampions

16. #FBChampions

17. #FBChampions
How We Get There

18. #FBChampions
Short Term Strategy
What can we do today
to create the most
impact for our users?
What can we do today
to create the most
impact for Facebook?

19. #FBChampions
Mid Term Strategy
Build Out
Facebook
World Class
Champions
Program

20. #FBChampions
Long Term Strategy
1. Extract
2. Learn
3. Innovate

21. #FBChampions
The End
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