The document provides an overview of Klaas Weima's presentation on earning attention in a media landscape dominated by social networks and user-generated content. The presentation outlines six steps to earn attention: 1) create personas, 2) define goals, 3) discover engagement methods like storytelling and co-creation, 4) establish conversation etiquette, 5) optimize media mix, and 6) evaluate and optimize. It emphasizes that brands must move beyond paid media and focus on creating valuable content to fuel positive conversations in order to earn attention from audiences.
Breathing in Bodhi - Life Skills General Awareness BooksDisha Publication
Breathing in Bodhi - Life Skills General Awareness Books for the children which helps them in developing their mind through thinking, social and emotional skills.
This document analyzes Facebook and social media. It provides key facts about Facebook's history, growth, and international expansion. Specifically, it notes that Facebook was created in 2004, expanded globally in 2006, and now has over 42 million active users, making it the second largest social network. It also discusses Facebook's daily usage patterns and international growth in countries like the UK, Canada, and recently France.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
This document discusses the rise of social media and its impact on marketing and media consumption. It provides statistics on social media usage in Vietnam and highlights key characteristics of social media such as participation, openness, conversation, community and connectedness. The document also discusses how companies can leverage social media for marketing through two-way conversations, user generated content, search engine optimization, social media optimization and monitoring tools. Examples are provided of successful social media campaigns from companies like Lotte, Dell and F&F.
Social Networking: Advantages, Disadvantages, Uses, Examples, Means of social communicating, Risks while communicating, Cautions to be taken.
This presentation is made for teachers who want to teach about social networking (Note: No pictures and fancy backgrounds added, so that you can edit it if you want).
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
This document provides an introduction, objectives, and methodology for a study on the effects of social media addiction. The study surveyed 60-65 computer science students at Amity University about their social media usage habits. Key findings included:
- Most students spent 2-6 hours per day on social media.
- The majority used social media for entertainment and chatting rather than academic purposes.
- Nearly 80% felt social media negatively impacted their academic performance.
- Over 30% saw sometimes negative impacts on family relationships from social media use.
The conclusion was that excessive social media engagement can harm academic performance by leading to addiction and taking away from study time. Students should be aware of balancing social media and academics.
Breathing in Bodhi - Life Skills General Awareness BooksDisha Publication
Breathing in Bodhi - Life Skills General Awareness Books for the children which helps them in developing their mind through thinking, social and emotional skills.
This document analyzes Facebook and social media. It provides key facts about Facebook's history, growth, and international expansion. Specifically, it notes that Facebook was created in 2004, expanded globally in 2006, and now has over 42 million active users, making it the second largest social network. It also discusses Facebook's daily usage patterns and international growth in countries like the UK, Canada, and recently France.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
This document discusses the rise of social media and its impact on marketing and media consumption. It provides statistics on social media usage in Vietnam and highlights key characteristics of social media such as participation, openness, conversation, community and connectedness. The document also discusses how companies can leverage social media for marketing through two-way conversations, user generated content, search engine optimization, social media optimization and monitoring tools. Examples are provided of successful social media campaigns from companies like Lotte, Dell and F&F.
Social Networking: Advantages, Disadvantages, Uses, Examples, Means of social communicating, Risks while communicating, Cautions to be taken.
This presentation is made for teachers who want to teach about social networking (Note: No pictures and fancy backgrounds added, so that you can edit it if you want).
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
This document provides an introduction, objectives, and methodology for a study on the effects of social media addiction. The study surveyed 60-65 computer science students at Amity University about their social media usage habits. Key findings included:
- Most students spent 2-6 hours per day on social media.
- The majority used social media for entertainment and chatting rather than academic purposes.
- Nearly 80% felt social media negatively impacted their academic performance.
- Over 30% saw sometimes negative impacts on family relationships from social media use.
The conclusion was that excessive social media engagement can harm academic performance by leading to addiction and taking away from study time. Students should be aware of balancing social media and academics.
The document discusses social media in China and how associations can leverage social media for awareness and engagement. It provides an overview of the China internet environment and popular social media platforms. Examples are given of how associations in different industries have used platforms like Sina Weibo, Youku, and Tianji to promote events, share updates, and interact with stakeholders. The document concludes with tips on how to get started with a social media strategy in China.
This document discusses changing perceptions of social networking and how it can be used in higher education. It provides an overview of various social media tools and statistics on their usage. It also examines student experiences and perceptions of social networking as well as how universities are currently using social media for marketing, communication, and learning. Practical ideas are presented for how universities could further utilize social media platforms like Facebook, Twitter, YouTube and blogs.
The document discusses three theories related to predicting future trends: media systems dependency theory, social learning theory/social cognitive theory, and social information processing theory. Examples from 2012 are provided to illustrate these theories, including statistics on internet usage and social media growth. Possible futures are then presented that could emerge from continued trends related to these theories, such as a future with a single all-powerful computing device and a society divided into two distinct classes.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
The document discusses various new media tools and techniques for public relations, including viral marketing, viral PR, blogging, social networking, podcasting, and virtual worlds. It provides background on each topic, examples of companies using the strategies successfully, pros and cons of each approach, and tips for how PR professionals can utilize these new media channels to engage audiences and spread their messages.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
The Complexities of Social Media, kids and the ClassroomSmall World Social
This document provides an overview and summary of a presentation on social media, kids, and the classroom. It discusses trends in social media usage among teachers and students in Australia. It also covers workshops on using Twitter, Tumblr, and the rise of the iPad in education. Australian statistics show high usage of social networks and time spent on blogs. Teachers' usage of YouTube, email and Wikipedia is presented. International trends point to the impacts of mobile devices, infrastructure changes, and crowd-sourced curriculum content. The workshops demonstrate how to use Twitter and Tumblr, their features, and educational applications. The implications of tablets like the iPad in the classroom are also examined.
The document is a 3-day agenda for a social media and PR training program. Day 3 focuses on key trends in social media, including how a single person can have global impact using social media, and the shift from old one-way media to new two-way engagement through social networks. Modules throughout the day cover topics like Twitter, Facebook, and how social media can be used for PR. The agenda emphasizes listening to customers and communities online, responding to issues quickly and transparently, and using social media to add value rather than just broadcast messages.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
The document provides an overview of digital trends from Q4 2012, including key facts and figures, major trends from 2012, and predictions for 2013. Some key points include: in 2012 mobile device use continued to grow significantly; major events like the Olympics and election drove heavy social media usage; crowdsourcing took off through sites like Kickstarter; and visual content like photos and videos will continue gaining prominence in 2013. Brands are also predicted to shift more to content marketing and mobile optimization as people rely more on smartphones.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
Can social media help with post-graduate studies?DrCameronWebb
These are the slides from a professional development lecture I gave to University of Sydney post-graduate students at Westmead Research Hub in August 2016. The aim of this lecture was to showcase some of the ways I use social media as a researcher and public health advocate. The presentation touches on issues such as engagement with the community and mass media, increasing exposure of published research and gathering data to use for grant applications. For more on my use of social media, visit my blog https://cameronwebb.wordpress.com/
The document discusses social media in China and how associations can leverage social media for awareness and engagement. It provides an overview of the China internet environment and popular social media platforms. Examples are given of how associations in different industries have used platforms like Sina Weibo, Youku, and Tianji to promote events, share updates, and interact with stakeholders. The document concludes with tips on how to get started with a social media strategy in China.
This document discusses changing perceptions of social networking and how it can be used in higher education. It provides an overview of various social media tools and statistics on their usage. It also examines student experiences and perceptions of social networking as well as how universities are currently using social media for marketing, communication, and learning. Practical ideas are presented for how universities could further utilize social media platforms like Facebook, Twitter, YouTube and blogs.
The document discusses three theories related to predicting future trends: media systems dependency theory, social learning theory/social cognitive theory, and social information processing theory. Examples from 2012 are provided to illustrate these theories, including statistics on internet usage and social media growth. Possible futures are then presented that could emerge from continued trends related to these theories, such as a future with a single all-powerful computing device and a society divided into two distinct classes.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
The document discusses various new media tools and techniques for public relations, including viral marketing, viral PR, blogging, social networking, podcasting, and virtual worlds. It provides background on each topic, examples of companies using the strategies successfully, pros and cons of each approach, and tips for how PR professionals can utilize these new media channels to engage audiences and spread their messages.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
This research paper discusses social networking and its applications for instructional technology and distance education programs. It defines social networking and provides a brief history, discussing the growth of popular sites. The paper explores how social networking creates a new model for knowledge management based on user-generated content. It argues that social networking can enhance distance education by leveraging students' familiarity and comfort with digital environments. When designed properly, social networking tools and activities can support collaborative learning in online courses.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
The Complexities of Social Media, kids and the ClassroomSmall World Social
This document provides an overview and summary of a presentation on social media, kids, and the classroom. It discusses trends in social media usage among teachers and students in Australia. It also covers workshops on using Twitter, Tumblr, and the rise of the iPad in education. Australian statistics show high usage of social networks and time spent on blogs. Teachers' usage of YouTube, email and Wikipedia is presented. International trends point to the impacts of mobile devices, infrastructure changes, and crowd-sourced curriculum content. The workshops demonstrate how to use Twitter and Tumblr, their features, and educational applications. The implications of tablets like the iPad in the classroom are also examined.
The document is a 3-day agenda for a social media and PR training program. Day 3 focuses on key trends in social media, including how a single person can have global impact using social media, and the shift from old one-way media to new two-way engagement through social networks. Modules throughout the day cover topics like Twitter, Facebook, and how social media can be used for PR. The agenda emphasizes listening to customers and communities online, responding to issues quickly and transparently, and using social media to add value rather than just broadcast messages.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
The document provides an overview of digital trends from Q4 2012, including key facts and figures, major trends from 2012, and predictions for 2013. Some key points include: in 2012 mobile device use continued to grow significantly; major events like the Olympics and election drove heavy social media usage; crowdsourcing took off through sites like Kickstarter; and visual content like photos and videos will continue gaining prominence in 2013. Brands are also predicted to shift more to content marketing and mobile optimization as people rely more on smartphones.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
Can social media help with post-graduate studies?DrCameronWebb
These are the slides from a professional development lecture I gave to University of Sydney post-graduate students at Westmead Research Hub in August 2016. The aim of this lecture was to showcase some of the ways I use social media as a researcher and public health advocate. The presentation touches on issues such as engagement with the community and mass media, increasing exposure of published research and gathering data to use for grant applications. For more on my use of social media, visit my blog https://cameronwebb.wordpress.com/
Social media has many advantages such as facilitating easy global connectivity, access to news and information, and opportunities for personal branding and marketing. However, excessive social media use can also lead to distractions, loss of productivity, spread of misinformation, and negative impacts on mental health such as depression and anxiety. It is important to use social media responsibly and in moderation to gain its benefits while mitigating potential disadvantages.
Social media provides opportunities for participation rather than just one-way communication. It has grown rapidly, with most young people using social networks. While social media ranks low for college research, it can be an important tool for word-of-mouth and peer connections when integrated into a comprehensive strategy, not as the sole strategy. The document provides examples of universities successfully using social media through branded YouTube channels and Facebook pages that engage students and alumni.
Social Media: What Do We Know? What Should We Do?guest769d30
What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
This document discusses best practices for creating an engaging social media community for students. It begins by explaining why universities should embrace the social aspects of social media, as the online world is becoming more integrated with real life. It then outlines various elements to consider, including key channels, listening to students, different levels of participation, and content strategies. The rest of the document provides tips on community building, such as understanding student behaviors, defining the target audience and community goals, examples of international student communities, and the role of community managers. Measurement of success is recommended to focus on community activity and engagement.
Broadcast yourself: increasing your reach with social mediaMartyn Bull
An introduction to social media for scientists and researchers, showing how online tools can be used to share research beyond the lab walls and can be used for public engagement with science. Presented at STFC Public Engagement Symposium, 21 June 2011, Birmingham, UK.
The document outlines an agenda for a two-day corporate social media workshop. The workshop will cover trends in social media, strategies for implementing social media tools in organizations, learning from successful social media campaigns, and using social media in crises. The agenda includes sessions on social networks, corporate blogs, social media campaigns, branding and identity on Google, and introducing and measuring social media.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
1. Four proven models for connecting with people on social media include: building a community, energizing passionate people, finding a good idea, and meeting a need to make a connection.
2. Effective social media strategies start with understanding audiences and setting clear objectives, then choosing appropriate tools and tactics.
3. Case studies show how organizations like Best Buy, Zappos, Exxon, and the University of Minnesota have successfully used these models to engage audiences and achieve business goals on social media.
This document provides an overview of using social media for learning and teaching. It discusses setting up Facebook pages and groups for subjects and classes. It offers 10 rules for staff usage, including having a safe use policy and monitoring student interactions. Facebook can be used to engage students, provide opportunities for mobile learning and develop digital literacy skills. Apps like Skype, YouTube and blogs can be integrated. Case studies show how social media can be effectively utilized while maintaining student safety online. Resources from JISC Legal provide guidance on e-safety policies.
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
The document discusses social media and its use at Allianze University College of Medical Sciences (AUCMS). It defines social media as an integrated internet platform used to engage and interact with a global audience. It provides background on current social media trends, including statistics on usage. It outlines how AUCMS uses social media for marketing, admissions, student activities and other purposes to build its brand. Key social media activities at AUCMS include announcements, promotions and customer service. Updates provided show AUCMS's social media presence and engagement across Facebook, Twitter and its website.
IABC Maritime Canada - Flirting with FacebookMcNutt
The document discusses social media use among teenagers and provides tips for organizations on engaging with audiences on social media. It notes that while teenagers are eager to engage on social media, they often don't have experience doing so effectively or avoiding mistakes. For organizations, it recommends understanding your audience, connecting with them through social media to build community and conversations, and starting small with social media engagement rather than making a large effort.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
Social Networks
(Téléchargez la présentation pour voir la version complète et les commentaires)
Si vous avez besoin d'informations complémentaires n'hésitez pas a me contacter sur mon e-Mail : walidaitisha@gmail.com
Using social media for messaging about healthy eating and active livingBen Harris-Roxas
This document provides an overview of using social media for messaging about healthy eating and active living. It discusses what social media is, trends in social media use in Australia and internationally, and examples of effective social media strategies. Key points include:
- Social media allows for user-generated content and sharing on platforms like Facebook, YouTube, and Twitter. Usage in Australia is high, especially among younger age groups.
- Effective social media strategies for health promotion include collaborative projects, organizational websites, Twitter, blogs, YouTube videos, and Facebook pages. Case studies show benefits of integration with other campaigns.
- Challenges include evaluating impact, as well as reaching priority groups like rural communities, older adults, people with disabilities, and
This document discusses the importance and benefits of Historically Black Colleges and Universities (HBCUs) engaging with social media. It notes that 100% of colleges studied use at least one social media platform, but only 2 HBCUs rank in the top 50 for social media use. The document urges HBCUs to open their "digital doors" wider by connecting with students, alumni, and donors across various social media platforms like Facebook, Twitter, YouTube, and blogs. Doing so can raise awareness, connect more people, and heighten relevance for the institution. It provides examples of popular tools used in higher education and questions what may be preventing HBCUs from greater social media engagement.
Similar to The Challenge - From Bought Media to Earned Attention (20)
CMOtalk Webinar | Marketing in uitzonderlijke tijdenEnergize
Hoe je als organisatie en merk omgaat met de effecten van Covid-19.
Communicatie voelt in deze tijden als koorddansen. Alle acties worden nauwlettend gevolgd. Hoe bereid je je zo goed mogelijk voor op het grote onbekende, het nieuwe normaal?
Tijdens de digitale CMOtalk ‘Marketing in uitzonderlijke tijden’ deelden Klaas Weima, Ingrid van Frankenhuyzen (Crisiscommunicatie specialist) en Kasimir Vermeulen (Strategy Director bij Energize) hun ervaringen met 20 CMO's. Dit uitzonderlijke webinar werd afgelopen donderdag 2 april georganiseerd door Energize in samenwerking met partners Adobe en Microsoft.
Aandachtstrekkers - Vergroot de effectiviteit van je merkcommunicatieEnergize
De vraag naar aandacht neemt overspannen toe, maar het aanbod is schaars. Als gevolg moeten merken harder dan ooit werken om aandacht te verdienen en is vrijwillige aandacht kostbaar.
Aandacht is dus het nieuwe goud. Maar wat is aandacht eigenlijk? Hoe kun je aandacht voorspellen? En: welke factoren beïnvloeden aandacht? Deze vragen inspireerden ons om – samen met de VU Amsterdam – een grootschalig wetenschappelijk onderzoek naar het fenomeen aandacht te starten.
Hoe bouw je een sterke merkidentiteit in het digitale tijdperk?Energize
Op 19 juni gaf Klaas Weima van Energize een presentatie op Nyenrode in de collegereeks Digital Marketing Strategie & Social Media.
In de presentatie aandacht hoe je een sterke merkidentiteit bouwt in het digitale tijdperk.
Het was een energiek en interactief college waarin Klaas in een sneltreinvaart trends en theorie afwisselt met praktijkvoorbeelden op het gebied van merkcommunicatie. In het college komen de volgende onderwerpen aan bod:
- Het verschil tussen een merk en merkidentiteit;
- Welke marketing en digitale trends ertoe doen (en welke niet);
- Waarom aandacht de nieuwe valuta is;
- Het belang van en werken met Attention Triggers®;
- Stappen om tot een onderscheidende merkidentiteit en verdiende aandacht® te komen;
- Twee praktijkcases hoe een hypotheekmerk weer relevant werd en hoe je door middel van een podcast op de agenda komt van CMO's.
12 Marketing principes van Jeroen Hubert van IKEA uit de NIMA Marketing Execu...Energize
Exclusief voor beslissers in marketing van de NIMA Top Marketing Club, werd er op 15 mei jl. het Marketing Executive Diner georganiseerd.
Tijdens deze bijeenkomst sprak Jeroen Hubert, Global Marketing Communication Manager bij IKEA over zijn overtuigingen op leiderschap en marketing aan de hand van twaalf statements.
Jeroen Huberts was onder meer werkzaam bij Friesland Campina en PepsiCo, maar raakte vooral bekend als marketingmanager van Wehkamp.nl. Daarna trad hij aan bij IKEA als Country Marketing Manager IKEA Nederland waar hij met zijn team een inhaalslag heeft gemaakt op het vlak van digital, data analytics en e-commerce.
In deze presentatie vind je de 12 persoonlijke marketingprincipes die je ook zelf kunt toepassen in de executie van je strategie.
10 take-outs uit het NIMA Marketing Executive Diner met Huib van BockelEnergize
Exclusief voor beslissers in marketing van de NIMA Top Marketing Club, werd er op 9 juni jl. het eerste Marketing Executive Diner van 2016 georganiseerd.
Tijdens deze bijeenkomst sprak Huib van Bockel. Een autoriteit op het gebied van digital marketing en media. Hij schreef het boek The Social Brand en is founder van Tenzing Natural Energy.
In deze presentatie vind je 10 take-outs uit zijn talk, van scherpe inzichten tot praktische tips.
Tijdens het eerste NIMA Management Journey op 29 september j.l. gaf Professor Katleen De Stobbeleir van Vlerick Business School een verfrissende lezing over het thema: ‘Inclusive Leadership: Unlease your potential!’. De Stobbeleir is gespecialiseerd in het ontwikkelen van leiderschap op alle niveaus in de organisatie. Naast het doceren leidt ze het Vlerick Centre in Leadership and Coaching, dat onderzoek doet naar leiderschapstrends en coaching.
In dit document vind je 10 lessen over wat ‘inclusief’ leiderschap betekent, gebaseerd op uitspraken van De Stobbeleir tijdens het NIMA event.
SWOCC, Stichting Wetenschappelijk Onderzoek Commerciële Communicatie is in 1995 opgericht door Giep Franzen met als doel om wetenschappelijke kennis over de werking van merken en communicatie toegankelijk te maken voor communicatie professionals uit de praktijk.
De studies in deze presentatie zijn besproken tijdens het SWOCC Symposium 2015. In deze presentatie komen slechts de belangrijkste take outs aan bod. Neem voor meer informatie over de onderzoeken contact op met SWOCC. www.swocc.nl
In 5 Stappen naar een Excellente ContentstrategieEnergize
Mijn presentatie tijdens over contentmarketing en storytelling tijdens C-Day15, het jaarlijkse vakcongres voor communicatieprofessionals. In de presentatie ga ik in op de oorsprong van verhalenvertellers, Taliesin de mytische bard, Shakespeare en wat we allemaal kunnen leren van journalisaten (de geboren verhalenvertellers). In het derde deel introduceer ik een pragmatisch stappenplan hoe je aan de slag kunt gaan met de ontwikkeling van een contentstrategie. Deel en gebruik gerust, maar graag onder vermelding van de bron/ auteur.
Tijdens het NIMA Marketing Executive Diner op 9 april jl. heeft NIMA Byron Sharp, schrijver van het boek How Brands Grow en professor of Marketing Science aan de University of South Australia, mogen verwelkomen voor een presentatie over zijn nieuwe, verfrissende benadering van marketing. In dit boek bespreekt Sharp een meer ‘evidence based’ aanpak van marketing. Door de jaren heen hebben marketeers op basis van ervaring en onderbuikgevoel het vak bedreven, zonder al te veel aandacht te besteden aan wetenschappelijk onderzoek. Nu we steeds meer kunnen meten en data gedreven zijn, is het de hoogste tijd om deze aannames te toetsen. In deze presentatie stippen we kort 10 lessen uit het boek How Brands Grow aan die je zeker niet mag vergeten.
Mijn presentatie voor NIMA B2B bij AFAS Software, met als titel 'Van Lead Generatie naar Lead Inspiratie'. Centraal in mijn presentatie staat de gedachte dat de tijd van de voet in de deur krijgen door opdringerige boodschappen echt voorbij is. Mensen willen niet als lead wordt bestempeld. Ze willen oprechte aandacht. Authentiek. Menselijk. Inspirerende en betekenisvolle content kan daarbij helpen. In de presentatie leg ik in zes stappen uit hoe je tot een 'Verdiende aandacht' strategie kunt komen. En onderbouw ik dat met persoonlijke voorbeelden vanuit mijn eigen bureau Energize. Deel, download en gebruik gerust, maar vermeld hierbij graag de bron.
This talk covers Energize's vision on building brands in the post-digital age. The presentation was part of a workshop about earned attention for Telecomprovider Ziggo, give by Klaas Weima. Main topics include changes in media behavior and the role of attention in communication. A alternative way is to earn attention from people. How? With six easy steps brands can plan their journey to earn attention. More information can be found on earnedattention.com.
This document summarizes Klaas Weima's presentation on earning attention for brands in the post-digital age. The presentation covers developing brand personas, defining goals, discovering engagement methods like storytelling and co-creation, following conversation etiquette, optimizing paid/owned/earned media, and evaluating results. Key takeaways include working hard to earn attention through authentic and transparent conversations that add value to followers.
8 learnings from scientists in the field of communicationsEnergize
On September 9th, Energize visited the SWOCC Symposium 2014 at 'de Rode Hoed' in Amsterdam. During this day leading scientists in the fields of marketing and communication presented their latest insights. This slideshow contains a brief summary of the most interesting finds.
Mijn presentatie over de laatste trends, ontwikkelingen, stats en cases op het gebied van digitale communicatie. De presentatie was het slotstuk van de Ambitiedag voor het Grafisch Lyceum Utrecht.
Food for Thought - Trends in Digitale Retail CommunicatieEnergize
Mijn presentatie tijdens de Energize Food for Thought inspiratiesessie over de laatste cijfers en trends binnen retail communicatie en marketing. De impact van digitale en sociale media op retail en FMCG is zeer groot. In de presentatie ga ik in op de vier wetten van het web, die bestaande bedrijfsmodellen op zijn kop zetten. Ook vind in de presentatie een recente case van onze Dr. Oetker Pizzabox campagne in Shanghai, China.
Hoe ING aandacht verdient met "Next Generation Banking"Energize
Mijn keynote presentatie voor het MIE 2014/NIMA congres in Mediaplaza van 5 februari. In de presentatie geef ik een kader hoe je als merk aandacht verdient in plaats van koopt door de taal van mensen te spreken. Met behulp van een praktijkcase toon ik aan hoe ING next generation bankers werft en hier substantieel effect mee behaald.
Mijn presentatie over Communicatie & Aandacht die ik gaf tijdens de Voiceworks Partner Awards 2014. In de presentatie ga ik in op de ontwikkelingen en definitie van Communicatie. Daarnaast zoom ik in op het ondergeschoven belang van Aandacht en geef ik een definitie van verdiende aandacht. Ik sluit de presentatie af met een aantal inspirerende voorbeelden van merken die op een slimme manier aandacht verdienen.
During the Dutch Week in Shanghai, I launched my book Earned Attention at the Dutch Consulate General. The presentation covers the main highlights of my book and describes the 'journey planner' how to build a social brand. In the talk, I cover several examples and best practices by both Western and Chinese brands. More information on the topic can be found at: www.earnedattention.com
Why a great young planner is always looking for troubleEnergize
Read why a great young planner is always looking for trouble and 9 other things our creative partner Rogier has learned at the Young Fame Academy at the Asian Marketing Effectiveness Festival 2013 in Shanghai.
The Young Fame Academy celebrated its first year of encouraging young planning talent in Asia. See what he learned in this presentation.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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The Challenge - From Bought Media to Earned Attention
1. The Challenge
From Bought Media to Earned Attention
@klaasweima Graduate School of Communication, Amsterdam (Aug 8th, 2012)
2. Hi, I am Klaas Weima
@KlaasWeima
Founder Energize | Blogger | China |
Online Tuesday | Digital Strategist |
Author Earned Attention | Podcaster |
SparkCast | Father | Yogi | Positive
Mind | Highly Energetic
Introduction – Who I am
2
3. What I would like to share
Battle of Journey
Little Quiz
Attention Planner
Introduction – Agenda
3
37. #question
What are the three
main ingredients of
communication?
Earned Attention – Communication
3
7
38. You need…
media
content attention
people
Earned Attention – Communication
3
8
39. Ok, the content landscape has changed
• Social networking sites
• Second screen
content
• Interactive tv/ DVR’s
• Mobile apps
• Blogs
• Location based services
• And much, much more
Earned Attention – Content
3
9
40. The way people use media changed as well
• Socialize
media • Search
people • Snack
• Shop
• Tell and share stories
Source: Hans Veldhorst en Jeroen de Bakker (2007)
Earned Attention – People
4
0
41. What about attention?
• Becomes increasingly scarce
• Bought attention is less effective
attention
• Needs to be earned!
Earned Attention – Attention
4
1
42. Earned attention is about
• Brand behavior
(creative, authentic & social)
earned
attention • Creation of relevant content
• Listen, participate & activate
conversations
Earned Attention – What is it about
42
45. Characteristics
• Is the outcome of brand behavior
Earned • Aims long term
Attention • Not about media, but people
• Fueled by content + conversations
45
46. #definition
People share – without the use of
bought media – their enthusiasm
about brands with their social
network.
4
6
58. 1. Create your personas
• Make a social and brand persona
• From mission to mantra
• Tool: Empathy Map
58
59. What does the customer What does the customer
THINK & FEEL? SEE?
- What really counts Environment -
- Major preoccupations Friends -
- Worries and aspirations What the market offers -
What does the customer What does the customer
HEAR? SAY & DO?
- What friends say Attitude in public -
- What the boss says Appearance -
- What influencers say Behaviour towards others -
Fears Wants/needs
PAIN? Frustrations GAIN? Measures of success
Obstacles Obstacles
Source: The Empathy Map (XPLANE)
59
60. #statement
People don’t want to talk to a bike,
shoe or dishwasher.
They want to talk to the people
involved.
6
0