According to a global survey of 97,000 people, online job boards have become the dominant way for people to find work, with 26% using them for their most recent job. Social networking sites are used by 24% of respondents to search for jobs, with LinkedIn and Facebook being the most popular. Over a quarter of respondents worry that content on their social media profiles could negatively impact their careers. One-third of respondents actively edit or censor their social media content to avoid potential career problems. Generational differences exist, with younger generations seeing social media as more important for career advancement.
1) According to a global workforce survey, over one-quarter of respondents use online job boards to find work, making it the dominant source. Use of online job boards is highest among Generation Y and in the APAC region.
2) Nearly one-quarter of respondents search for jobs using social networking sites, with LinkedIn and Facebook being the most popular. Generation X and Baby Boomers prefer LinkedIn while Generation Y favors Facebook.
3) Over one-quarter of respondents worry that content on their social networking profiles could negatively impact their careers. Generation Y expresses the most concern about potential career fallout from social media.
1) According to a global workforce survey, over one-quarter of respondents use online job boards to find work, making it the dominant method. Use of online job boards is highest among Generation Y and in the APAC region.
2) Nearly one-quarter of respondents search for jobs using social networking sites, with LinkedIn and Facebook being the most popular. Generation X and Baby Boomers prefer LinkedIn while Generation Y favors Facebook.
3) Over one-quarter of respondents worry that content on their social networking profiles could negatively impact their careers. Generation Y expresses the most concern about potential career fallout from social media.
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
Social networking and social media have become increasingly important. The document discusses key aspects of social networking including definitions of social networking sites, examples of popular sites like Facebook and Twitter, and statistics on their growth and usage. It also covers emerging topics like location-based social apps and the importance of social plugins for websites.
2010.04 everything you need to know about social media germany - raport age...ARBOinteractive Polska
This document provides an overview of social media tools and techniques for monitoring online conversations in Germany. It recommends general tools like Google Alerts and Social Mention for tracking brand mentions across various media. Platform-specific tools are also outlined for forums, blogs, Twitter and other networks. Setting alerts on search engines and social networks can help track what is being said about a brand and its competitors in the German social media landscape.
NHRDN Program on Leveraging Social Media in HR March 28, 2012Ankur Sethi
Leveraging Social Media in HR provides an overview of how organizations are using social media. It discusses research showing that most organizations use social media like Facebook and LinkedIn to engage external audiences. It also examines how companies track and sometimes block employee social media use. The document then explores applying social media across the employee lifecycle for tasks like employer branding, recruiting, learning, and alumni engagement. Finally, it presents case studies of how Domino's addressed a brand crisis on YouTube and how Maruti Suzuki used social media for recruiting.
SnipClip is a Munich-based company with 20 Facebook experts that provides consultancy, design, programming, and optimization services for Facebook apps, ads, and mobile projects. They have worked on over 150 projects for large companies and brands, creating apps with over 100,000 users and growing fan bases by over 40% within 3 weeks.
The presented document discusses the growth of Facebook as a platform across devices and websites. It notes how Facebook has become integrated into many apps and websites through tools like the Facebook API and plugins. Mobile usage of Facebook is highlighted, with over 425 million monthly mobile users. Examples are given of viral Facebook mobile apps like BranchOut and GoodReads. Facebook's plans to expand into mobile ads and
This work comes after the economic crisis April 20, 2018 that some of the largest Moroccan companies suffered from. The latter was the opportunity for me to apply my knowledge in the fields of marketing and economics. Thus, this project is the result of a university research for 5 months after the boycott, a research that neither support nor represent any Orientation or belief in any way.
-------------------------------------------------------------------------------------
In light of emergencies in Morocco or abroad, it is clear that citizens - anxious to collect or disseminate information quickly and directly - are increasingly using social media.
Social media is introducing a new paradigm of communication and information exchange. Many millions of people are now interconnected and can discuss an infinite number of topics. Businesses are not exempt from these exchanges.
Communication can no longer be without immediate feedback. Many discussions around brands come from blogs, wikis and social networks and can be a source of notoriety or play on the brand image and reputation of companies, this is the whole issue of these new social platforms.
If companies could decide the relevance of their presence on the net a few years ago, this is not the case today. With the birth of the Web, 2.0 everyone wants to express themselves on a subject and publish content on the net.
Feedback from Internet users, comments, blogs, posts on Facebook and Whatsapp are now as much useful information but dreaded by companies who can no longer ignore the changes they are subject.
1) According to a global workforce survey, over one-quarter of respondents use online job boards to find work, making it the dominant source. Use of online job boards is highest among Generation Y and in the APAC region.
2) Nearly one-quarter of respondents search for jobs using social networking sites, with LinkedIn and Facebook being the most popular. Generation X and Baby Boomers prefer LinkedIn while Generation Y favors Facebook.
3) Over one-quarter of respondents worry that content on their social networking profiles could negatively impact their careers. Generation Y expresses the most concern about potential career fallout from social media.
1) According to a global workforce survey, over one-quarter of respondents use online job boards to find work, making it the dominant method. Use of online job boards is highest among Generation Y and in the APAC region.
2) Nearly one-quarter of respondents search for jobs using social networking sites, with LinkedIn and Facebook being the most popular. Generation X and Baby Boomers prefer LinkedIn while Generation Y favors Facebook.
3) Over one-quarter of respondents worry that content on their social networking profiles could negatively impact their careers. Generation Y expresses the most concern about potential career fallout from social media.
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
Social networking and social media have become increasingly important. The document discusses key aspects of social networking including definitions of social networking sites, examples of popular sites like Facebook and Twitter, and statistics on their growth and usage. It also covers emerging topics like location-based social apps and the importance of social plugins for websites.
2010.04 everything you need to know about social media germany - raport age...ARBOinteractive Polska
This document provides an overview of social media tools and techniques for monitoring online conversations in Germany. It recommends general tools like Google Alerts and Social Mention for tracking brand mentions across various media. Platform-specific tools are also outlined for forums, blogs, Twitter and other networks. Setting alerts on search engines and social networks can help track what is being said about a brand and its competitors in the German social media landscape.
NHRDN Program on Leveraging Social Media in HR March 28, 2012Ankur Sethi
Leveraging Social Media in HR provides an overview of how organizations are using social media. It discusses research showing that most organizations use social media like Facebook and LinkedIn to engage external audiences. It also examines how companies track and sometimes block employee social media use. The document then explores applying social media across the employee lifecycle for tasks like employer branding, recruiting, learning, and alumni engagement. Finally, it presents case studies of how Domino's addressed a brand crisis on YouTube and how Maruti Suzuki used social media for recruiting.
SnipClip is a Munich-based company with 20 Facebook experts that provides consultancy, design, programming, and optimization services for Facebook apps, ads, and mobile projects. They have worked on over 150 projects for large companies and brands, creating apps with over 100,000 users and growing fan bases by over 40% within 3 weeks.
The presented document discusses the growth of Facebook as a platform across devices and websites. It notes how Facebook has become integrated into many apps and websites through tools like the Facebook API and plugins. Mobile usage of Facebook is highlighted, with over 425 million monthly mobile users. Examples are given of viral Facebook mobile apps like BranchOut and GoodReads. Facebook's plans to expand into mobile ads and
This work comes after the economic crisis April 20, 2018 that some of the largest Moroccan companies suffered from. The latter was the opportunity for me to apply my knowledge in the fields of marketing and economics. Thus, this project is the result of a university research for 5 months after the boycott, a research that neither support nor represent any Orientation or belief in any way.
-------------------------------------------------------------------------------------
In light of emergencies in Morocco or abroad, it is clear that citizens - anxious to collect or disseminate information quickly and directly - are increasingly using social media.
Social media is introducing a new paradigm of communication and information exchange. Many millions of people are now interconnected and can discuss an infinite number of topics. Businesses are not exempt from these exchanges.
Communication can no longer be without immediate feedback. Many discussions around brands come from blogs, wikis and social networks and can be a source of notoriety or play on the brand image and reputation of companies, this is the whole issue of these new social platforms.
If companies could decide the relevance of their presence on the net a few years ago, this is not the case today. With the birth of the Web, 2.0 everyone wants to express themselves on a subject and publish content on the net.
Feedback from Internet users, comments, blogs, posts on Facebook and Whatsapp are now as much useful information but dreaded by companies who can no longer ignore the changes they are subject.
Social Media aroud the World in One Day at STIMA Trends NightInSites on Stage
Social Media around the World in One Day by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at the STIMA Trends Night on February 21, 2013 in Belgium.
Emil Lorenzo Rodriguez has experience in public relations, design, and social media. At age 14, he taught himself how to use design software and paid for college. His knowledge and career have expanded into successful public relations, communications, and social media work over the past 5 years. He enjoys public relations, social media, design, and gaming in his free time.
IRJET- Prospects of Online Advertising and its Implications on ChildrenIRJET Journal
This document discusses the prospects of online advertising and its implications for children. It notes that while online advertising can have both positive and negative effects on children, children under 13 are particularly vulnerable to the negative effects due to their cognitive development stage. The document outlines how online advertising exposure has increased significantly as internet usage has risen globally. It examines factors that influence how children respond to advertising and the need for parents to help children critically analyze advertising messages. The document also proposes some measures to help protect children from undesirable impacts of online advertising, such as restricting device access and location.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
Online Campaigning in Baden-Württemberg and beyondMarko Bachl
Online Campaigning in Baden-Württemberg and beyond. Vortrag im Studien- und Dialogprogramm
für Wahlkampfexperten aus Europa
Konrad-Adenauer-Stiftung, Stuttgart, 25.03.2011
Ein kurzer Überblick über den Online-Wahlkampf in Baden-Württemberg vor der Landtagswahl 2011
Global Workforce Index Report - Kelly Services, May 2011Bullhorn Reach
This report highlights responses to questions regarding social media/networking. The questions focused on:
- use of online job boards by job seekers
- use of social networking sites by job seekers
- most popular social networking sites for job seekers
-impact on social networking content on careers
- controlling social networking content
- use of social media for career development
- use of social media in the workplace
- time spent on social media
How do people use social media and networking online to search for jobs and advance their careers? We asked nearly 100,000 people from around the world - their responses will surprise you.
Social Media & Networking - The Evolving WorkforceTodd Wheatland
The document discusses a survey of over 47,000 people in Europe and Africa about how social media is impacting the world of work. Some key findings include:
1) The top ways people found their last job were online job boards (25%), word-of-mouth referrals (20%), and direct approaches from employers (20%).
2) A quarter of respondents use social media sites to search for jobs, with LinkedIn and Facebook being the most popular.
3) Over a quarter of respondents are worried that content from their social media profiles could negatively impact their careers.
Fidelity Bank aims to engage youth customers online through social media. It will launch Fidelity Connect on Facebook, featuring games, quizzes, and a "Face of Fidelity" photo competition. The games will offer cash prizes and teach money management skills. The photo contest will select a monthly winner to represent the brand. Fidelity Connect seeks to build relationships with youth and support their development through an interactive online experience on social media.
DigiTalks Expo Latin America - Presentation by Jennifer Golden, June 2011Acxiom Corporation
This document discusses how to harness the power of social media through a 4 step process: 1) Establish a social media presence, 2) Recruit followers, 3) Activate your network, and 4) Monetize engagement. It provides statistics on social media usage in Brazil, noting that over half the population accesses the internet daily and 60% are socially active. Trust in social media opinions exceeds trust in traditional advertising. The document advocates building social media assets, recruiting customers/prospects, encouraging advocacy, and systematically promoting valuable interactions to implement these four steps.
Risks Social Media Compliance Report Final[1]charles_3us
This document discusses employers' responsibilities and policies regarding social media use in the workplace. It notes that social media use is widespread, with over 1 billion users on Facebook and Twitter alone, and that both employees and employers frequently use social media. It also discusses how federal and state governments are increasingly active in regulating social media use in the workplace through new laws and policies. The document aims to provide employers with information to prepare for and manage the substantial impact of social media.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
This document discusses how students and graduates can use digital and social media as a resource in their job search. It provides statistics showing that many employers and recruiters use sites like Facebook, Twitter, and LinkedIn to research candidates. It then suggests ways candidates can tap into these resources, such as by networking on LinkedIn, using infographics and videos to showcase skills, and researching companies. However, it also notes that candidates need to be aware of how their online profiles and posts could impact perceptions and that unpaid internships are common. The document aims to help candidates maximize social media and suggest techniques for job searching online.
Drew Huddleston is a digital director who creates engaging user experiences through websites, mobile apps, and social media campaigns. The document discusses principles for using social media and mobile in recruitment. It outlines three principles for social media: 1) it is not a broadcast medium but a platform for ongoing engagement; 2) companies should focus their efforts on major social media platforms where target audiences spend time; and 3) success will not come easily and require unconventional strategies. It then discusses three principles for mobile recruitment: 1) only develop mobile apps that provide ongoing useful tools; 2) understand the devices and activities of target audiences; and 3) be wary of following trends just for their own sake. The document promotes quantifying insights from
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
Social Media aroud the World in One Day at STIMA Trends NightInSites on Stage
Social Media around the World in One Day by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at the STIMA Trends Night on February 21, 2013 in Belgium.
Emil Lorenzo Rodriguez has experience in public relations, design, and social media. At age 14, he taught himself how to use design software and paid for college. His knowledge and career have expanded into successful public relations, communications, and social media work over the past 5 years. He enjoys public relations, social media, design, and gaming in his free time.
IRJET- Prospects of Online Advertising and its Implications on ChildrenIRJET Journal
This document discusses the prospects of online advertising and its implications for children. It notes that while online advertising can have both positive and negative effects on children, children under 13 are particularly vulnerable to the negative effects due to their cognitive development stage. The document outlines how online advertising exposure has increased significantly as internet usage has risen globally. It examines factors that influence how children respond to advertising and the need for parents to help children critically analyze advertising messages. The document also proposes some measures to help protect children from undesirable impacts of online advertising, such as restricting device access and location.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
Online Campaigning in Baden-Württemberg and beyondMarko Bachl
Online Campaigning in Baden-Württemberg and beyond. Vortrag im Studien- und Dialogprogramm
für Wahlkampfexperten aus Europa
Konrad-Adenauer-Stiftung, Stuttgart, 25.03.2011
Ein kurzer Überblick über den Online-Wahlkampf in Baden-Württemberg vor der Landtagswahl 2011
Global Workforce Index Report - Kelly Services, May 2011Bullhorn Reach
This report highlights responses to questions regarding social media/networking. The questions focused on:
- use of online job boards by job seekers
- use of social networking sites by job seekers
- most popular social networking sites for job seekers
-impact on social networking content on careers
- controlling social networking content
- use of social media for career development
- use of social media in the workplace
- time spent on social media
How do people use social media and networking online to search for jobs and advance their careers? We asked nearly 100,000 people from around the world - their responses will surprise you.
Social Media & Networking - The Evolving WorkforceTodd Wheatland
The document discusses a survey of over 47,000 people in Europe and Africa about how social media is impacting the world of work. Some key findings include:
1) The top ways people found their last job were online job boards (25%), word-of-mouth referrals (20%), and direct approaches from employers (20%).
2) A quarter of respondents use social media sites to search for jobs, with LinkedIn and Facebook being the most popular.
3) Over a quarter of respondents are worried that content from their social media profiles could negatively impact their careers.
Fidelity Bank aims to engage youth customers online through social media. It will launch Fidelity Connect on Facebook, featuring games, quizzes, and a "Face of Fidelity" photo competition. The games will offer cash prizes and teach money management skills. The photo contest will select a monthly winner to represent the brand. Fidelity Connect seeks to build relationships with youth and support their development through an interactive online experience on social media.
DigiTalks Expo Latin America - Presentation by Jennifer Golden, June 2011Acxiom Corporation
This document discusses how to harness the power of social media through a 4 step process: 1) Establish a social media presence, 2) Recruit followers, 3) Activate your network, and 4) Monetize engagement. It provides statistics on social media usage in Brazil, noting that over half the population accesses the internet daily and 60% are socially active. Trust in social media opinions exceeds trust in traditional advertising. The document advocates building social media assets, recruiting customers/prospects, encouraging advocacy, and systematically promoting valuable interactions to implement these four steps.
Risks Social Media Compliance Report Final[1]charles_3us
This document discusses employers' responsibilities and policies regarding social media use in the workplace. It notes that social media use is widespread, with over 1 billion users on Facebook and Twitter alone, and that both employees and employers frequently use social media. It also discusses how federal and state governments are increasingly active in regulating social media use in the workplace through new laws and policies. The document aims to provide employers with information to prepare for and manage the substantial impact of social media.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
This document discusses how students and graduates can use digital and social media as a resource in their job search. It provides statistics showing that many employers and recruiters use sites like Facebook, Twitter, and LinkedIn to research candidates. It then suggests ways candidates can tap into these resources, such as by networking on LinkedIn, using infographics and videos to showcase skills, and researching companies. However, it also notes that candidates need to be aware of how their online profiles and posts could impact perceptions and that unpaid internships are common. The document aims to help candidates maximize social media and suggest techniques for job searching online.
Drew Huddleston is a digital director who creates engaging user experiences through websites, mobile apps, and social media campaigns. The document discusses principles for using social media and mobile in recruitment. It outlines three principles for social media: 1) it is not a broadcast medium but a platform for ongoing engagement; 2) companies should focus their efforts on major social media platforms where target audiences spend time; and 3) success will not come easily and require unconventional strategies. It then discusses three principles for mobile recruitment: 1) only develop mobile apps that provide ongoing useful tools; 2) understand the devices and activities of target audiences; and 3) be wary of following trends just for their own sake. The document promotes quantifying insights from
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
The document summarizes the findings of a survey about social media teams and practices.
1. The survey found that 65% of respondents handle social media tasks in addition to other job duties, rather than having a dedicated social media team. For those with dedicated teams, 83% have teams of 3 people or fewer.
2. 69% of respondents are dissatisfied with how their company measures social media effectiveness. Lack of time and staffing are the top roadblocks to effective measurement.
3. Budgets for social media saw little growth in 2012 and prospects for growth in 2013 are also limited, with 62% of budgets expected to remain the same. Salaries for social media managers vary widely from $25
This document provides statistics on social media usage around the world in 2011. It includes:
1. Over 1,000 facts and figures about social media usage in more than 30 countries.
2. Topics covered include adoption rates, usage behaviors, brand interactions, and the role of employees using social media.
3. Key findings show that over 70% of internet users used social networks, with awareness nearing 100% in some countries. The average Facebook session lasted 37 minutes and over 400 million people used Facebook daily.
- The document discusses using social networking sites for job seeking and recruitment.
- A survey was conducted of 60 students and 10 recruiters on their use of social media.
- The results showed Facebook was the most popular social media site for students but they were not open to using social media for jobs.
- Recruiters are increasingly using social media for screening candidates but lack of acceptance remains among students.
Use of social media by business journalistsRachelle Spero
Social media is becoming the fastest growing influence on the stories published by business journalists, though traditional sources still have more impact currently.
Journalists see social media as having a positive effect on quality and believe its importance will continue increasing for story angles and content.
Nine in ten journalists have investigated issues further due to social media, and two-thirds have written stories originating from social media, making up around one in seven stories.
Twitter provides the most valuable information while blogs are most likely to be the basis for published articles. North American journalists are heavier social media users and believers in its importance than those elsewhere.
Users Guide To Talent Recruitment Through Social Mediaandrewrizi
This document discusses using social media for recruitment purposes. It provides an overview of what social media is, defines key platforms like Facebook, Twitter, and LinkedIn, and outlines best practices for using these sites to recruit candidates. Examples are given of companies that successfully used social media to boost their employer brand and generate referrals, such as Yoh and Bunac. The key message is that social media is an effective recruitment tool that can help attract top talent.
The survey found that employers are increasingly using social networks like LinkedIn, Facebook, and Twitter for recruiting. They find social networks and employee referrals to be more cost-effective sources of quality candidates than traditional methods like job boards. As a result, most companies plan to invest more in social recruiting and referrals while investing less in job boards and search firms. The majority of companies are also planning to make new hires in 2009.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
Similar to KGWI Social Networking Global Overview (20)
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Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
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Creating a compelling user experience for any software, without the limitations of APIs.
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2. : The Evolving Workforce
contents
3 social media/networking—a visual summary
4 introduction
5 use oF online JoB Boards By JoB seekers
7 use oF social networking sites By JoB seekers
9 most PoPular social networking sites For JoB seekers
11 imPact oF social networking content on careers
13 controlling social networking content
15 use oF social media For career develoPment
17 use oF social media in tHe workPlace
19 time sPent on social media
21 conclusion
24 aBout tHis rePort
2
3. : The Evolving Workforce
t h e e v o lv i n g w o r k f o r c e : s o c i a l m e d i a / n e t w o r k i n g
fear it censor it
26 %
are worried tHat material From
33%
edit content on tHeir
social network sites to
tHeir social networking Page could avoid career ProBlems
adversely imPact tHeir career.
gen y is tHe most concerned age grouP
aBout Potential career Fallout.
using it
24 %
search for work
32% 33%
oF tHose wHo use social media,
linkedin and FaceBook are tHe most
PreFerred – only 3% use twitter
using blogs or
social network sites
only in america
how job seekers word-oF-moutH is still tHe
are finding that
j b
numBer one way to Find a
JoB, Followed By online
recruitment
26% online JoB Boards
22% word-oF-moutH
advancing careers
17% recruitment comPanies
via social media
17% direct aPProacHes From emPloyers
34% generation y
7% Print advertisements
1% social media sites 26% generation X
10% otHer 20% BaBy Boomers
3
4. : The Evolving Workforce
introduction
aPProXimately 97,000 PeoPle From 30 countries across tHe americas, aPac,
and emea regions resPonded to a workPlace survey develoPed By kelly
services®. tHe kelly gloBal workForce indeX (kgwi) revealed oPinions
aBout work and tHe workPlace From a generational viewPoint.
survey respondents ranged in age from 18 to 65 and this report highlights responses to questions regarding
comprised the following generational groups: social media/networking. the questions focused on:
generation y (age 18 – 29), generation X (age 30 – 47), • Use of online job boards by job seekers
and the Baby Boomer generation (age 48 – 65). • Use of social networking sites by job seekers
the global survey was open to everyone, with no • Most popular social networking sites for job seekers
restrictions. to that end, respondents were either • Impact of social networking content on careers
employed within a variety of industries, ranging from • Controlling social networking content
information technology to finance, or were unemployed
• Use of social media for career development
and searching for future work opportunities.
• Use of social media in the workplace
each respondent revealed their viewpoints on the • Time spent on social media
following four topics:
• Talent Mobility
• Social Media/Networking
• Drivers of Career Choice and Career Progression
• Effective Employers/Employer of Choice
4
5. : The Evolving Workforce
use of online job boards by job seekers
How did you secure
your most recent JoB?
(by generation)
01
ONLINE JOB BOARD
26%
according to the kelly global workforce index, online 31%
Baby Boomers
job boards have become the dominant source for 24%
19%
people to find work, with more than one-quarter of
respondents (26 percent) using them to secure their SOCIAL MEDIA SITE
1%
most recent job. Other job search tools ranked as Generation X
1%
follows: word-of-mouth (22 percent), recruitment and 1%
staffing companies (17 percent), direct approaches from 1%
employers (17 percent), print advertisements WORD-OF-MOUTH
(7 percent), and social media sites (1 percent). 22%
23% Generation Y
22%
Online job boards are most popular with Generation
22%
y, used by 31 percent, compared with 24 percent of all generations
generation X and 19 percent of Baby Boomers. PRINT ADVERTISEMENT
generation y
7%
4%
8%
All Generations
generation X
10% baby boomers
DIRECT APPROACH FROM EMPLOYER
17%
16%
18%
19%
RECRUITMENT/STAFFING COMPANY
17%
16%
18%
17%
OTHER
10%
8%
10%
13%
5
6. : The Evolving Workforce
use of online job boards by job seekers
How did you secure
your most recent JoB?
(by region)
02
ONLINE JOB BOARD
26%
33% Americas
The use of online job boards is most pronounced in the 25%
aPac region, where 33 percent used them to find their 24%
most recent job, compared with 25 percent in EMEA
SOCIAL MEDIA SITE
and 24 percent in the americas. 1%
1% EMEA
word-of-mouth referrals are the dominant means of 1%
1%
finding a job in the Americas, used by 27 percent, but
only by 22 percent in aPac and 20 percent in emea. WORD-OF-MOUTH
22%
direct approaches from employers accounted for 22% APAC
20%
significantly more positions in emea than in the 27%
americas and aPac, while use of recruitment firms is all countries
PRINT ADVERTISEMENT
highest in aPac. aPac
7%
5%
7%
emea All Countries
7% americas
DIRECT APPROACH FROM EMPLOYER
17%
14%
20%
15%
RECRUITMENT/STAFFING COMPANY
17%
20%
17%
14%
OTHER
10%
5%
11%
12%
6
7. : The Evolving Workforce
03
use of social networking
sites by job seekers
do you searcH For JoBs on
social networking sites?
(by generation)
YES Baby Boomers
24%
29%
according to the response to the previous question, 23%
36%
only a small number of people (1 percent) secured 24% Generation X
22%
their most recent job through a social networking
24%
35%
site. However, almost one-quarter of respondents
(24 percent) say they search for work using social
networking sites, with the results showing the highest Generation Y
use by generation X and Baby Boomers. NO
all generations
75%
29%
generation y
76%
31%
All Generations
generation X
74%
29% baby boomers
75%
27%
DON'T KNOW
1%
43%
1%
33%
1%
49%
1%
40%
7
8. : The Evolving Workforce
04
use of social networking
sites by job seekers
do you searcH For JoBs on
social networking sites?
(by region)
YES Americas
24%
the use of social networking sites to locate work is 22%
highest in emea, where they are used by one-quarter 25% EMEA
of respondents. this is higher than the americas
23%
(23 percent) and aPac (22 percent).
APAC
NO
all countries
75%
aPac
76%
emeaAll Countries
74% americas
77%
DON'T KNOW
1%
2%
1%
1%
8
9. : The Evolving Workforce
05
most PoPular social networking
sites for job seekers
iF you do searcH For JoBs on social
networking sites, wHicH do you use?
FACEBOOK
(by generation)
33%
40%
30%
Baby Boomers
the most popular social networking sites to find work
22%
are Facebook® and linkedin®, preferred by 33 percent
and 32 percent, respectively. a further 23 percent use
TWITTER
other sites, 10 percent use blogs, and only 3 percent 3% Generation X
use twitter®. 4%
2%
Facebook is the overwhelming preference of 2%
generation y participants, while linkedin is favored by
Generation Y
all generations
generation X and Baby Boomers. LINKEDIN
32% generation y
23%
generation X
36%
baby boomers
39% All Generations
BLOGS
10%
12%
9%
9%
OTHER
23%
21%
22%
27%
9
10. : The Evolving Workforce
06
most PoPular social networking
sites for job seekers
iF you do searcH For JoBs on social
networking sites, wHicH do you use?
FACEBOOK
(by region)
33% Americas
32%
The choice of social networking sites for job seeking 35%
purposes varies markedly according to geography. 28%
EMEA
TWITTER
linkedin is the overwhelming choice in the americas,
3%
adopted by 40 percent of participants.
5%
2%
However, Facebook is the preferred site in both emea 3% APAC
and aPac, chosen by 35 percent and 32 percent,
all countries
respectively. LINKEDIN
32% aPac
the use of blogs for finding work is much more popular 24% emeaAll countries
in aPac than it is elsewhere. 30%
americas
40%
BLOGS
10%
17%
9%
6%
OTHER
23%
21%
23%
23%
10
11. : The Evolving Workforce
07
imPact of social networking
content on careers
do you worry tHat material From
your social networking Page could
adversely imPact your career? YES Baby Boomers
(by generation) 26%
28%
more than one-quarter of respondents (26 percent) are 26% Generation X
worried that material from their social networking page
22%
could adversely impact their careers.
all generations share concerns about the potential
Generation Y
career fallout from social networking content, but
NO
generation y is the most worried. all generations
62%
generation y
63%
All Generations
generation X
62% baby boomers
62%
DON'T KNOW
11%
9%
11%
16%
11
12. : The Evolving Workforce
08
imPact of social networking
content on careers
do you worry tHat material From
your social networking Page could
adversely imPact your career?
YES Americas
(by region) 26%
33%
respondents in the aPac region are significantly more 26% EMEA
sensitive about the potential career impact of social
22%
networking content than their counterparts in the
americas and emea. one-third of those in aPac worry
about the impact of social media on their careers, APAC
compared with 26 percent in emea and 22 percent in NO
the americas. 62% all countries
aPac
53%
emeaAll Countries
64%
americas
67%
DON'T KNOW
11%
14%
10%
11%
12
13. : The Evolving Workforce
09
controlling social networking content
do you deliBerately censor
or edit content on your social
networking site in order to
YES Baby Boomers
avoid career ProBlems?
33%
(by generation)
36%
one-third of respondents admit to deliberately editing 33% Generation X
or censoring content on their social networking sites in
30%
order to avoid career problems.
all generations are taking steps to control the content Generation Y
of their social networking pages, but generation y is NO
the most likely to be taking deliberate action to remove 58%
all generations
or edit potentially damaging material. generation y
58%
All Generations
generation X
58% baby boomers
57%
DON'T KNOW
9%
6%
9%
13%
13
14. : The Evolving Workforce
10
controlling social networking content
do you deliBerately censor
or edit content on your social
networking site in order to YES Americas
avoid career ProBlems?
33%
(by region)
33%
across all regions, approximately one-third of 34% EMEA
respondents are active in controlling the content on
33%
their social networking sites in order to avoid career
damage.
APAC
NO
58% all countries
aPac
57%
emeaAll Countries
58%
americas
58%
DON'T KNOW
9%
10%
8%
9%
14
15. : The Evolving Workforce
11
use of social media for career develoPment
do you Feel it is essential to Be
active on social media in order
to advance your career? YES Baby Boomers
(by generation)
28%
34%
more than one-quarter of respondents (28 percent)
believe it is essential to be active on social media in 26% Generation X
order to advance their careers.
20%
generation y is the most likely to be active online for
career purposes, with more than one-third (34 percent) Generation Y
viewing it as essential, compared with 26 percent of NO
generation X and only 20 percent of Baby Boomers. 60% all generations
generation y
55%
All Generations
generation X
61% baby boomers
66%
DON'T KNOW
13%
12%
13%
14%
15
16. : The Evolving Workforce
12
use of social media for career develoPment
do you Feel it is essential to Be
active on social media in order
to advance your career?
(by region)
YES Americas
28%
the aPac region has an extremely high rate of online 46%
activity for career purposes, with 46 percent regarding 22% EMEA
it as essential for career advancement. this is well
25%
above the rates in both the americas (25 percent) and
emea (22 percent).
APAC
NO
60% all countries
aPac
40%
emeaAll Countries
66%
americas
64%
DON'T KNOW
13%
15%
13%
11%
16
17. : The Evolving Workforce
13
use of social media in the workPlace
does your emPloyer Have a social
media or social networking Policy
tHat regulates use at work? YES Baby Boomers
(by generation)
30%
29%
almost one-third of respondents (30 percent) say
that their employers have a social media or social 31% Generation X
networking policy that regulates use at work.
28%
employer restrictions on workplace use of social media
apply almost uniformly to employees, irrespective of Generation Y
their generation. NO
all generations
50%
interestingly, 28 percent of Baby Boomers are unaware generation y
of whether such a policy exists. 54%
All Generations
generation X
49% baby boomers
44%
DON'T KNOW
20%
17%
20%
28%
17
18. : The Evolving Workforce
14
use of social media in the workPlace
does your emPloyer Have a social
media or social networking Policy
tHat regulates use at work?
(by region)
YES Americas
30%
31%
employer restrictions on social networking in the
workplace are more common in the americas, affecting 27% EMEA
33 percent of participants, compared with 31 percent in
33%
aPac and 27 percent in emea.
APAC
NO
all countries
50%
aPac
56%
emeaAll Countries
50% americas
46%
DON'T KNOW
20%
13%
23%
21%
18
19. : The Evolving Workforce
15
time sPent on social media
How mucH time do you sPend on
social media sites eacH day?
(by generation)
LESS THAN 30 MINUTES
44% Baby Boomers
The vast majority of respondents (68 percent) spend 41%
an hour or less each day on social media sites, while 19 47%
44%
percent spend no time at all. only 13 percent spend an
hour or more each day. Generation X
30 MINUTES—1 HOUR
24%
generation y spends the largest amount of time 29%
engaged in social networking. some 18 percent 22%
of generation y spend an hour or more each day, 18% Generation Y
compared with 11 percent of generation X and 8
all generations
1—2 HOURS
percent of Baby Boomers.
9% generation y
12%
All Generations
generation X
8%
baby boomers
6%
MORE THAN 2 HOURS
4%
6%
3%
2%
NEVER
19%
11%
21%
30%
19
20. : The Evolving Workforce
16
time sPent on social media
How mucH time do you sPend on
social media sites eacH day?
(by region)
LESS THAN 30 MINUTES
44% Americas
in each of the three regions, approximately two-thirds 42%
of respondents spend one hour or less on social media 45%
44%
sites each day.
EMEA
30 MINUTES—1 HOUR
aPac boasts the greatest number of more intensive
24%
users. Fifteen percent of its respondents spend more 24%
than one hour on social media sites daily, compared 25%
with 13 percent in emea and 11 percent in the 23% APAC
americas.
all countries
1—2 HOURS
twenty-one percent of those in the americas spend no 9% aPac
10%
time at all on social media sites, which is higher than emeaAll Countries
9%
aPac (19 percent) and emea (17 percent). americas
8%
MORE THAN 2 HOURS
4%
5%
4%
3%
NEVER
19%
19%
17%
21%
20
21. : The Evolving Workforce
conclusion
generation y
generation y is adept and comfortable with using For a generation raised in an online environment, it’s no
online platforms to both find work and advance their surprise that more than one-in-three (34 percent) feel
careers. Almost one-third used online job boards to find it’s essential to be active on social media in order to
their most recent job, while nearly one-quarter relied on advance their careers.
word-of-mouth.
employer restrictions on the use of social networking
They are active in using their social networks for job in the workplace affect 29 percent of generation y
openings and career opportunities. Facebook is the respondents.
preferred platform, used by 40 percent of generation
y respondents. a further 23 percent use linkedin, 12 and it seems that perceptions about the more
percent use blogs, and 4 percent use twitter. obsessive use of social media among generation y may
be exaggerated. The vast majority (70 percent) spend
there is apprehension among generation y about the an hour or less per day on social media sites. some 11
potential career impact of social networking content. percent spend no time, and just 18 percent spend more
twenty-eight percent are worried about the career than one hour.
implications of social networking content, and 36
percent edit or censor their sites to avoid career fallout.
21
22. : The Evolving Workforce
conclusion
generation X and BaBy Boomers
generation X is moving rapidly to engage online generation X and 22 percent of Baby Boomers fear
platforms to find jobs and advance their careers, but at the implications. approximately one-third of these
a slower pace than Generation Y. Online job boards are respondents edit or censor their sites to prevent career
the most common method by which they found their fallout.
most recent job. Twenty-four percent used an online job
board to find work, followed by 22 percent who used generation X is more active than Baby Boomers in using
word-of-mouth. the emerging online platform to advance their careers.
twenty-six percent of generation X use social media as
Baby Boomers, by contrast, still rely mostly on word- a career-enhancing tool, compared with 20 percent of
of-mouth. twenty-two percent secured their most Baby Boomers.
recent job by word-of-mouth, followed by online job
boards and direct approaches from employers (both 19 in the workplace, 31 percent of generation X face
percent). restrictions on social media usage, compared with 28
percent of Baby Boomers.
almost one-quarter of both generation X and Baby
Boomers (24 percent) are active in using social neither group devotes excessive time to social media.
networking to look for jobs. For both of these approximately two-thirds spend one hour or less
generations, linkedin is the favored site. each day on social media sites. only 11 percent of
generation X and 8 percent of Baby Boomers spend
the adverse consequences of social networking more than one hour per day on these sites.
content on careers are evident. twenty-six percent of
22
23. : The Evolving Workforce
conclusion
social media/networking wraP uP
the latest responses to the kelly global workforce But there is also a sense of nervousness about the
index show that social media/networking is emerging as potential career pitfalls that can flow from the explosion
an online revolution that is transforming the way people of personal content on social networking sites. many
search for work and enhance their careers. are taking steps to erase or limit some of this content,
mindful that it can create a digital trail that will endure
Online job boards comprise the largest single method
for many years, and perhaps be viewed by work
of finding work. while social media represents only
colleagues or potential employers.
a small share of the job search market, many survey
respondents are using social networking sites to engage
in virtual conversations about work, employers, and
avenues to gain promotion, ultimately advancing their
careers.
23