Facebook Connect Design Patterns &
Metrics Hiten Shah Dogpatch Labs • Jan 20, 2010

“Metrics are people, too” Eric
Ries, The Lean Startup

Facebook Connect Design Patterns Facebook
Connect News Feed News Feed Sign Up Optimization Landing Pages

Facebook Connect Sign Up

38% decrease in sign ups
with Facebook Connect?!

“ Copywriting is the easiest,
fastest way to improve your sign-up process.” Joshua Porter, Bokardo.com http://pea.to/socialtraction

News Feed Optimization

“NFO (News Feed Optimization) is
the new SEO” Justin Smith, Inside Facebook Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source: Compete.com

“NFO (News Feed Optimization) -
convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.” Justin Smith, Inside Facebook

Metrics for News Feeds •
Measure feed story prompts & publish dialogues • Split-test feed story copy and imagery to maximize clicks • Feed story impression metrics are not yet accessible “ When someone publishes to Facebook, we see 20 clicks back to JibJab.com!” Gregg Spiridellis, JibJab

Measure feed story prompts &
publish dialogues

Split-test feed story copy and
imagery

News Feed Landing Pages

http://pea.to/faces
(NSFW)

Measure visits from feed stories
by variation & link The longer your link, the more you are measuring... http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z? cmpid=jj_fb_self http://bleacherreport.com/college-football? utm_source=facebook.com&utm_medium=referral&utm_campai gn=fbc_like&ref=nf http://mysite.com/signup? bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5 1QSB&fref=clnk_try_now&ref=nf http://apps.facebook.com/sororitylife? action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a b3ec865d97272cdb8b439162

Measure and Improve Facebook Connect
• Facebook Connect Example User Flows - http://j.mp/fbcflows • Resources - http://j.mp/fbcresources • Measure Facebook Connect with KISSmetrics • http://kissmetrics.com