The document discusses social media management systems and The Social Merchant in particular. The Social Merchant allows businesses to manage all their social media activities from one centralized dashboard. It consolidates tasks like posting to social networks, monitoring competitors and reviews, running contests and offers, and reporting on key metrics into a single intuitive interface. The system aims to help businesses more effectively manage their various social media presences and campaigns.

1. * Social Media Management Systems

2. The Social Merchant puts everything in one place
Enterprise
Social
Management
So2ware
Create,
manage,
and
measure
all
social
media
marke3ng
in
one
powerful,
but
intui3ve
dashboard

3. What The Social Merchant Does
Social
Network
Client
Reten6on
Reputa6on
Contests
Headquarters
Management
Monitoring
and
Offers
Merchant
Enrollment
Compe6tor
Enterprise
Level
Control
Analysis
Page
Ranking
Watch
Mul6ple
Loca6ons
&
Insights
Blogging
and
Employees

4. Social Media Overload & Not Enough Time To Manage
Your
World
Today
With
TSM
Mul;ple
Employees
One
Pla@orm
For
All
Social
Media
Mul;ple
Logins
Mul;ple
Tools
For
Social
Media
Employees
&
Tasks
Tracking
In
One
Report
Dashboard

5. Pull Down Tabs Expose Powerful Functionality

6. Why TSM needs to be part of your daily routine!
Build
custom
social
campaigns
–
Coupons
and
Contests
in
Facebook
• DIY
and
easy
to
use
for
your
staff,
fast
templates
and
custom
colors
• Build
Facebook
pages
quickly
• Update
and
change
content
on
the
fly
• Get
robust
data
on
your
users
with
the
TSM
app
builder
Monitor
all
the
important
social
networks
in
real
;me
• Every
major
network,
see
comments
good
and
bad
in
real
6me
• Eliminate
mul6ple
logins
with
all
the
major
social
networks
• Respond
to
your
customers
quickly
and
diffuse
issues
Enterprise
Class
• Manage
mul6ple
employees
easily-­‐
permissions
granted
or
denied
depending
on
what
you
want
to
manage
and
by
whom
in
your
organiza6on
• Easily
scaled
among
all
of
your
proper6es
Monitor
Compe;tors
• See
what
your
poten6al
customers
are
saying
about
your
compe6tors
• Monitor
compe6tor
offers
to
customers
out
in
your
sales
universe

7. Negative Reviews Kill Business
Nega;ve
reviews
can
stay
posted
for
weeks
and
months
without
you
even
knowing.
• Monitor
review
sites
fast
and
efficiently
• Respond
to
unhappy
customers
directly
with
fast
no6fica6ons
from
TSM
• Get
friendly
customers
to
post
posi6ve
reviews
and
push
down
on
poor
feedback
• Keep
your
reputa6on
intact

8. What Makes TSM critical for day to day operations
Search
engine
Op;miza;on
by
Default!
• TSM
ini6al
set
up
helps
your
business
get
found
on
major
networks
you
may
not
be
on
today
• Content
pos6ng
from
new
sources
helps
crawlers
find
your
brand
• Ease
to
blogging
improves
your
company’s
search
engine
ranking
Customer
Reten;on
Management
• Engage
your
customers
faster
than
ever
before
across
social
networks
• Reward
your
best
customers
and
eliminate
bad
reviews
on
the
Internet
Improve
Staff
efficiencies!
• One
log
in,
one
loca6on
with
everything
social
at
your
finger6ps
• TSM
allows
you
to
select
the
best
person
for
varied
social
media
management.
Blog
with
one
staffer,
Tweet
with
another.
Compliance
&
Brand
Control
• Simplify
compliance
enforcements,
avoid
legal
complica6ons
• Increase
message
and
brand
consistency
Robust
repor;ng
• Mul6ple
networks
all
in
one
loca6on
with
easy
recall
and
expor6ng
• Integrate
with
tools
like
Google
Analy6cs,
and
custom
repor6ng

9. Social Media Networks – the biggest for your business growth
• Launch
Facebook
contests
• Men6on,
reply,
retweet,
• Keep
track
of
• Peek
at
neighbors,
and
favorite
tweets
compe6tors
and
add
their
6ps,
and
• Offer
exclusive
Facebook
them
to
your
“watch
neighborhood
specials
coupons
• Shorten
URLs
list”
• See
who’s
“Here
Now”
• Design
custom
tab
layouts
• Track
all
interac6ons
• Stay
up
to
date
with
neighborhood
Yelp
• Manage
photos
ac6vity
• Promote
specific
products,
• Follow
top
fans,
industry
services
and
events
associates,
related
products
and
services
• Review
Yelp
Deals
• Monitor
and
manage
• Get
your
alerts
conversa6ons
• Track
all
interac6ons
• Engage
blog
readers
• Post
informa6onal
• Enhance
your
company
profile
videos
• Get
your
alerts
• Put
prices
on
items
&
save
shoppers
6me
• Pre-­‐schedule
updates,
• Access
analy6cs
contests,
and
offers
• Push
to
Facebook
&
Twi]er

10. Monitor all the major Social Networks
Facebook,
TwiTer,
4
Square,
and
Yelp
Monitoring
&
Tracking
• One-­‐stop
look
at
who's
interac6ng
with
your
company
and
how
they're
sharing
your
content
• Categorize
fans
and
uncover
influencers
• Tag
posts
and
comments
• Assign
&
priori6ze
tasks
for
team
members
• Flag
ac6vity
by
keyword
(e.g.
highlight
inappropriate
language
or
relevant
products,
events,
or
brand-­‐related
terms)

11. Facebook Coupons – Exclusive to your Facebook Fans
Create
and
Modify
Facebook
Offers
• Percentage
Off,
Dollar
Value,
Free
Item
• Limit
the
number
of
coupons
available
• Require
minimum
purchase
amount
• Limit
valid
to/from
dates
• Determine
coupon
terms
and
condi6ons,
add
custom
terms
and
condi6ons
with
ease
• Customize
with
bar
or
QR
code
• Choose
a
pre-­‐designed
background
or
upload
your
own
custom
background
image

12. Facebook Contests – promote viral Facebook growth
Create
and
Modify
Facebook
Contests
• Percentage
Off,
Dollar
Value,
Free
Item
• Limit
the
number
of
prizes
available
• Limit
entry
to/from
dates
• Determine
contest
terms
and
condi6ons,
add
custom
terms
and
condi6ons
with
ease
• Customize
with
custom
contest
image
• Choose
a
pre-­‐designed
background
or
upload
your
own
custom
background
image
• Pre-­‐schedule
contest
publish
date,
manage
future
contests

13. Facebook Spotlight – feature specific goods/services
Create
and
Modify
Facebook
Tabs
• Design
templates
• Fully
customizable
with
graphics
and/or
text

14. Facebook Tabs – enhance your company profile
Create
and
Modify
Facebook
Tabs
• Design
templates
• Fully
customizable
with
graphics
and/or
text

15. Analytics
Valuable
insights
easy
to
understand
• Simplified
charts
of
cri6cal
data
• User-­‐friendly
report
retrieval
and
distribu6on
• Monitor
the
success
of
any
ac6vity

16. Reputa6on
Client
Reten6on
Monitoring
Management
Contests
Social
Network
and
Offers
Headquarters
Merchant
Enrollment
Page
Ranking
THANK YOU Analysis
Blogging
&
Insights
Compe6tor
Enterprise
Level
Control
Watch
Mul6ple
Loca6ons
and
Employees