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Mpi Real Benefits Of Social Media

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Presentation to Pittsburgh chapter of Meeting Planners International on the real benefits of social media in event and meeting planning for meeting planners, suppliers and venues.

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Mpi Real Benefits Of Social Media

  1. 1. The Real Benefits of Social Media !"#$%&#'()" *+',*'(-.%/+00#1(2"3+14%5%6"'27%89:%8;<;
  2. 2. !"#$#%&#'$#%()*+(%,)-./ 1. The "politics" of each SM network and how to use them to achieve your goals 2. Using social media to increase meeting attendance 3. Using SM to add value and excitement to meetings 4. How meeting planners and suppliers can work together on better-run meetings with social media 5. A "to do" list that you can use the moment you return to the office.
  3. 3. 0*$1,2%1)3#%4#$14#567#8 9+%,"#%:#(*++*+(%8%8%8 There were meetings! Also known as: The original social networks
  4. 4. ;)-./%8%8%8%<1)5*.=>%3#.+1%3#-*. http://www.youtube.com/watch?v=sIFYPQjYhv8
  5. 5. ?)5*.=%@#-*.%A)$%@B9C%D).-%$E=#1 1. It’s all about your “story” — so what’s right for you and your organization may be different than for the person next to you 2. We’ll be moving fast, hitting the highlights 3. You can return again any time you want 4. First figure out where you’re going and how to get started
  6. 6. ;"#%<4)=*651>%)A%#.5"%1)5*.=%+#,&)$F 1. Facebook: Fans and friends only! 2. Twitter: It’s real time 3. YouTube: The #2 Internet search engine — if a picture is worth 1,000 words, then? 4. Flickr: Speaking of pictures . . . 5. LinkedIn: jobs and sales 6. Foursquare: the future (creepy?) 7. Your web site: home base for success
  7. 7. G1*+(%1)5*.=%3#-*.%,)%*+5$#.1#%.H#+-.+5# 1. Increasing attendance is about marketing 2. Twitter is well suited for event marketing 3. Create a unique Twitter ID for your event 4. Engage “champions” to help you populate it before, during and after the event 5. Assign a small team to “prime the pump” and monitor activity during the event
  8. 8. 9+5$#.1*+(%.H#+-.+5#C%7#+E#12%1E44=*#$1 1. Try show and tell: video 2. YouTube links can be e-mailed, texted, Tweeted, etc. to increase views 3. Ask your convention/meeting host to be in a personalized video before the event 4. Bonus for meeting planners: Link to or create video from some of your speakers to entice attendees
  9. 9. G1*+(%1)5*.=%3#-*.%,)%.--%7.=E#%.+-%#I5*,#3#+, 1. Use a blog as “official” home for event details 2. Use Twitter for instant updates (food, check-in, surprises) 3. Encourage “hashtags” #MPIPittsburgh
  10. 10. ?)5*.=%3#-*.%7.=E#%.+-%#I5*,#3#+,2%4.$,%J 1. Run a live Twitter feed during an event 2. Take speaker questions on Twitter 3. Live stream the event on uStream 4. Post presentations on Slideshare 5. Set up the room to encourage social media interaction (large screens, etc.)
  11. 11. ?)5*.=%3#-*.%7.=E#%.+-%#I5*,#3#+,2%4.$,%K 1. Try Foursquare to connect people 2. “Location-based” apps are the future: 1. Connecting 2. Planning 3. Categorizing 4. Responding 5. Improving
  12. 12. B=.++#$1%.+-%1E44=*#$1C%!)$F*+(%,)(#,"#$ 1. “It’s OUR event” 2. Plan social media the same way you plan other aspects 3. Share responsibility for content, monitoring and response 4. The event can now extend beyond the walls — and continue in the future
  13. 13. LI.34=#1%A$)3%!)$-!$*,#
  14. 14. M=*#+,%#I.34=#
  15. 15. N$#%/)E%$#.-/%A)$%/)E$%,)O-)%=*1,P
  16. 16. Q)E$%R$#.=S%,)O-)%=*1,%A)$%,)-./T – Audit (yourself, your organization, competitors, "clients") – Pick your social media tool – Implement it for you, then your organization – Experiment! – Check your handouts
  17. 17. UE#16)+1P%M)33#+,1P !"#$%&' =>"#$?#'()"%@%=A+',A'(-.>' ()*#)%' AAABA+',A'(-.>'B2+0 AAABA+',A'(-.>'B2+0@C$+)4-+'D-.$$(1)

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