The social intelligence report analyzes consumer perception and sentiment regarding mitv from March 2018, noting that overall buzz was low, with neutral sentiments dominating discussions. While there was positive appreciation for the product launch and inquiries about features, negative sentiments mostly stemmed from dissatisfaction with flash sales and perceived fake giveaways. The report indicates that engagements occurred primarily on Facebook, with Mumbai leading in mentions and negative sentiments, while competitors attempt to capitalize on the generated buzz.

1. Social Intelligence Report
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2. Overview and summary
The main purpose of the report was to analyze the
consumer perception about MiTV and the sentiments
around it in the social sphere.
Overview
Analyze the data volume.
✓ Identify sentiment over the time period under
consideration
✓ Explore themes of conversation associated with MiTV and
identify the net sentiment towards each theme.
✓ Analyze the performance of conversations in various social
and web channels in terms of sentiment.
Keywords Analyzed mitv,mitv4,mitv4a,switchtosmart
Channels analyzed
Twitter, Facebook, News Sites, Blogs, Videos,
Images etc..
Duration March ‘18
Languages All
LISTEN ANALYZE INSIGHTS
▪ The overall buzz around mitv was less across social sphere.
▪ Male audience is participating more and the users b/w the age of 25-34 were
quite active.
▪ The sentiments were mostly neutral. The negative mentions were mostly
discussing about the unavailability of product , flash sale and fake giveaways .
The positive mentions were about users appreciating the MiTV launch and
numerous queries being posted in relation to the features , price, availability
etc..
▪ Mumbai being the top in cities from where most of the mentions are posted
and #mitv4a was the top buzz word.
▪ Few competitor brands also launch their similar product to capitalize the
momentum .
Key Results
Objective
▪ Users appreciated the mitv launch and were excited regrading the
economical pricing of tv across social sphere. Users expressed their interest
towards the product and checked about the availability.
▪ Queries related to pros and cons of mitv, the availability , features etc were
observed.
▪ Few negative posts about users disapproval for the product buy – suggesting
that the flash sale is of no use .
User sentiment/reaction
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3. Analyzing the key Social Media elements
Mentions Conversation Cloud
Key
Findings
▪ It was observed that during March’18 there were 22.1 K mentions for mitv.The conversations were
mostly seen on Facebook, followed by twitter &Youtube.Youtube has most negative sentiments in
the mentioned period.
▪ The mentions were majorly neutral in nature and positive conversations were mainly about the
users appreciating the mitv launch and numerous queries being posted in relation to the features ,
price, availability etc..
▪ The negative posts about users disappointed with flash sale , fake give aways , product not reached
yet .There were few influencers who repost their disappointment frequently influencings others.
Sentiment Split*
*The negative mentions might be higher, but the tool is unable to mark the sentiment appropriately. As this is a sample exercise, we haven’t amended the sentiments.
Channel Split
Negative Positive Neutral
Basic
Emotions
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4. • smart weighing scale - positive
• Redmi5 launch – positive
•Redmi4 price drop - positive
•Customer service – Negative
•Flashsale– Negative
Analyzing the key Social Media elements
•#switchtosmart – Positive
•#mitv4a - Positive
• #fakeflashsale - Negative
• #customerservice - Negative
• 98 % Negative Sentiments due
to some Fake Free Mi Smart LED
TV 4A Giveaways viral Link
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5. Overall Mentions
Geography Search Keywords
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6. Analyzing the Sentiments based on Hashtags
#mitv4a has high sentiment volume followed by #switchtosmart , #mitv4 , #miscale
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7. Analyzing the Sentiments based
on hashtags
Key Findings - Negative
Positive
Negative
Key Findings - Positive
• #MiTv 55’ - No Xbox, No Chromecast, No FireTV & things went
worst after a factory reset.
• #Huawei offerings spotted again and Vu smart TVs launched to
compete against #Xiaomi's #MiTV4.
• MI fake Flash Sale
• @C4ETech Mi Smart LED TV 4A Fake Giveaways
• #MiTV4 & #MiTV4A Sales Buzz
• #MiTV4A competition with Samsung TV
• Users shared Images of the mitv they received
• #MiTV4 & #MiTV4A entertainment tweets
• Mi Upgrade Scheme on website
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8. Geography wise :
Mentions Spread
Negative
Positive
Neutral
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9. Followers based on Geography
Followers @ Negative Sentiments
Followers @ Positive Sentiments
@dhananjay_tech
@nalinidesai
@shreyJayy
@amitbhawani
@deepanker70
@techgenyz
@pritigupta13031
@usrnmhsbntkn
@financialxpress
@beebomco
@chandra_mani38
@sayyedjenifer
Negative
Positive
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10. Sentiments based cloud
Wordcloud
Hashtags
Trends
Emotions
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11. Analyzing the conversations (Positive)
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12. Analyzing the conversations (Negative)
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13. Analyzing the conversations (Negative)
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14. Top Replies with Sentiment Score
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15. Top insights
• Majority of posts were related to mitv , flash sale , mi5 .
• Mi loyalists desperately anticipated for MiTV4 , MiTV4A .
• Mi Users were highly disappointed with the Flash sale as they mentioned its Fake.
• Competitors also launch and advertise similar Tv product to earn the buzz created around the Economical MiTv
with latest specification.
• In last 2 days ( 17th , 18th March ) lot of negative sentiments were seeing due to fake giveaway claim.
• Mumbai is leading in terms of negative sentiments whereas Calcutta is leading in terms of positive sentiments.
• #Miscale is gaining the buzz word these days .
•Redmi4 Price drop is catching user’s eyeball.
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