This document provides best practices and tips for using Facebook Live. It recommends testing equipment and connections beforehand. Content should be unique, engaging, and allow interaction. Live videos should be teased in advance using images and details, but not giving everything away. During the live broadcast, recognize viewers early on and engage them with questions. Post-broadcast, the video can be edited and tagged to make it more discoverable. Keeping things simple, having fun, and testing beforehand are also advised.

1. Facebook Live:
What We’ve Learned
Jennifer Watson
Meteorologist/Social Media Specialist
The Weather Channel
jennifer.Watson@weathergroup.com
@jenniferweather @jenniferstorm9@jwatson_wx

2. Why Facebook
Live?

3. FB Live is a fun way to interact directly with your fans.
CONNECT

4. Unique and exclusive content
that gives fans the ability to
engage in a two-way
conversation and immerses
them in your brand.
What content
should be in
your Facebook
Live?

5. Allows you to go in-depth on
a service or product.

6. Do what makes
sense for your
brand.

7. FACEBOOK LIVE
BEST PRACTICES

8. Make sure you have a
solid internet connection
Test all locations where you will
be shooting so there are no
surprises during your FB Live.

9. • Fun fact about the topic that
will be discussed, but don’t
give it all away.
• Tell fans to ask questions,
which will be answered during
the FB Live.
TEASE Your
Facebook Live

10. Remind audience that they can
“opt-in” to receive live notifications.
•Post a comment with
an image showing
how.
•Can also do during
your FB Live.

11. Give fans a tease, but
don’t give it all away.
Facebook Live post copy

12. Countdown Slate
• Helps get the conversation started.
• Prescheduling/virtual waiting room
for viewers.

13. It’s Show Time!

14. Balance between
recognizing the viewer's
& getting right to the
topic of conversation.

15. Answer questions within the first 2-3
minutes so audience feels engaged.

16. Limit Camera Movement
Move for a reason

17. Post comments during the FB Live to
help drive the conversation.

18. Let fans know to see your page posts at the
top of their news feed to select, “see first.”

19. Good opportunity to tease to your
next FB Live if the time and date
are already set.
Don’t draw out the good bye.

20. Post Facebook Live
• Edit post copy after your FB Live
ends to make your content more
evergreen.
• Edit thumbnail image after the live
broadcast ends so there is a more
appealing image, instead of a
random shot of the broadcast.

21. Pre-edit

22. Post-edit

23. Add video tags to make your FB
Live more discoverable.

24. Equipment
Shotgun Mic-
$199-$299
Light Kit - $70-$115
Wide Angle and Fisheye Lens -
$200-$300+

25. Phone Tripod
Flexible Tripod - ~$8
~$5 on Amazon

26. Space is cool!

27. Space is cool!
Viewers During Live Broadcast

28. Simple can be effective

29. Simple can be effective
Viewers During Live Broadcast

30. Have fun!
TEST
TEST
TEST!

31. 31
Jennifer Watson
Meteorologist/Social Media Specialist
The Weather Channel
jennifer.Watson@weathergroup.com
@jenniferweather @jenniferstorm9@jwatson_wx
THANK YOU